Formulate A Research Problem In This Assignment, You Will En

Formulate a Research Problem In this Assignment, you will engage in developing the

This assignment involves creating a 7-slide PowerPoint presentation in response to a case study scenario titled "Kinshasa Abroad—African Cuisine and Culture." As a new marketing research associate, you are required to demonstrate your ability to formulate marketing research problems and communicate them effectively. Using chapters 2 and 3 from your textbook as guides, your presentation should address the following components:

• A title slide with your name, presentation topic, and date, applying a professional design.
• Identification of the information needed to help Mr. Kabasella diagnose his marketing problem(s).
• An explanation of the importance of problem definition within the marketing research process for this case.
• A clear formulation of a research problem aimed at assisting with the case.
• Discussion on how interpreting the problem definition enhances critical thinking and helps secure necessary information.
• A list of probing questions you would ask Mr. Kabasella to help specify both the manager’s decision problem and the research problems.

Your presentation should be audiovisual, utilizing PowerPoint’s narration feature to articulate your points clearly and professionally. This skill is valued in various business contexts such as customer service, training, problem solving, and stakeholder communication.

Once completed, save your PowerPoint file named with your first initial and last name (e.g., TAlex-MT355 Assignment-Unit 2.ppt) and submit it through the designated assignment dropbox before the deadline.

Paper For Above instruction

The case scenario "Kinshasa Abroad—African Cuisine and Culture" presents a unique opportunity to develop marketing research skills by diagnosing potential problems and formulating relevant research questions. As a marketing research associate, your task is to analyze this case systematically by constructing a presentation that encapsulates the essential elements of effective problem formulation, critical thinking, and communication in marketing research.

Initially, as a research consultant advising Mr. Kabasella, it is imperative to understand all relevant aspects of his business environment, including market conditions, customer preferences, cultural considerations, and competitive landscape. To diagnose his marketing problem effectively, you would need information on customer demographics, purchasing behaviors, competitors’ strategies, and cultural influences impacting African cuisine's acceptance in the target market. Gathering data on customer feedback, sales trends, and marketing efforts would further inform the diagnosis.

The value of problem definition in marketing research cannot be overstated. Properly defining the problem guides research focus, ensures resource efficiency, and enhances the relevance of insights obtained. In this case, a clear problem definition helps Mr. Kabasella grasp the core issues—whether it pertains to market positioning, cultural adaptation, product offering, or pricing strategies—and enables targeted research that provides actionable recommendations.

Formulating the research problem involves breaking down the broad business challenge into specific, manageable questions. For this case, the research problem could be articulated as: "What are the key factors influencing the acceptance of African cuisine among the target demographic in Kinshasa, and how can marketing strategies be optimized to increase patronage?" This formulation provides a foundation for data collection and analysis, guiding strategic decision-making.

Interpreting the problem definition stimulates critical thinking by encouraging a deeper analysis of underlying causes and potential solutions. It prompts researchers to consider various perspectives, question assumptions, and identify information gaps. This critical approach ensures that the research is relevant and capable of addressing real business issues, rather than superficial symptoms.

In a meeting with Mr. Kabasella, probing questions are essential for clarifying his decision problem and research needs. Questions might include: "What specific challenges are you facing in attracting customers?" "Are there cultural barriers affecting customer perceptions?" "What marketing channels have you tried?" "What are your primary business objectives?" "How do you currently gather customer feedback?" and "What outcomes would indicate successful marketing efforts?" These inquiries help in refining the research focus and ensuring that the proposed strategies align with his goals.

References

• Malhotra, N. K., & Birks, D. F. (2017). Marketing Research: An Applied Approach (5th ed.). Pearson.
• Chisnall, P. (2016). Marketing Research (8th ed.). McGraw-Hill Education.
• Hair, J. F., Wolfinbarger, M., Money, A. H., Samouel, P., & Page, M. J. (2015). Essentials of Business Research Methods. Routledge.
• Kumar, V. (2014). 101 Design Methods: A Structured Approach for Driving Innovation in Your Organization. Wiley.
• Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
• Burns, A. C., & Bush, R. F. (2014). Marketing Research (7th ed.). Pearson.
• Zikmund, W. G., Babin, B. J., Carr, J. C., & Griffin, M. (2013). Business Research Methods. Cengage Learning.
• Burns, A. C., & Bush, R. F. (2010). Marketing Research (6th ed.). Pearson.
• Cooper, D. R., & Schindler, P. S. (2014). Business Research Methods (12th ed.). McGraw-Hill Education.
• Churchill, G. A., & Iacobucci, D. (2010). Marketing Research: Methodological Foundations (10th ed.). Cengage Learning.