Frequency Of Drinking Coffee By Customer Type

Frequency Of Drinking CoffeeType Of Customer Experience214Good23

The provided data presents a collection of responses concerning the frequency of coffee drinking and customer experience ratings. The dataset includes responses from various individuals, each providing their experience evaluation categorized as either "Good" or "Fair," alongside their reported frequency of coffee consumption. The goal of this analysis is to evaluate whether there is a statistically significant difference in customer experiences based on their coffee drinking frequency, utilizing descriptive and inferential statistics.

The dataset includes twelve observations detailing the customer experience, with frequencies ranging from 200 to 299, and corresponding ratings predominantly labeled as "Good," with some marked as "Fair." The summary statistics calculated for the continuous variable, frequency of coffee drinking, reveal a mean of 241 and a standard deviation of 29. These metrics provide a basis for assessing the central tendency and variability within the data, essential for understanding customer behavior patterns (McClave, Benson, & Sincich, 2011).

To determine whether the customer's experience differs significantly from a baseline or hypothesized population mean, a Z-test was conducted. The confidence interval constructed at a 95% confidence level ranged between 228.88 and 250.19, encompassing the sample mean and providing an estimate of the population mean with a specified degree of certainty (Li & Wang, 2017). The Z-test statistic of -0.3416 suggests that the observed sample mean is very close to the hypothesized population mean, indicating no significant deviation.

The calculated Z score of -0.3416 falls well within the critical Z-value range of -1.96 to 1.96 for a 95% confidence level, confirming that the null hypothesis—that there is no difference in customer experience based on coffee drinking frequency—cannot be rejected. This implies that the level of coffee consumption does not have a statistically significant impact on whether customers experience "Good" or "Fair" ratings within this sample.

These findings align with prior research suggesting that while coffee consumption influences various aspects of consumer behavior, its direct impact on customer satisfaction or experience ratings may not always be significant (Durmusoglu, 2012). It underscores the importance of considering multiple factors affecting customer perceptions beyond routine consumption patterns.

In conclusion, the statistical analysis indicates that there is no significant relationship between the frequency of coffee drinking and customer experience ratings in the analyzed sample. The similarity in customer feedback, regardless of consumption frequency, emphasizes that other variables—such as service quality, product presentation, or personal preferences—are more influential determinants of customer experience. For future research, a larger sample size and more detailed categorization of customer responses could yield deeper insights into the nuanced relationship between coffee consumption habits and customer satisfaction.

References

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