Fully Respond To Question In 1.5–2 Pages Choose A Specific C

Fully respond to question in 1.5-2 pages choose a specific culture within the United States

Choose a specific culture within the United States, such as Hispanics or African-Americans, and find websites that are targeted toward that culture. Research and identify case studies and examples of good web design for sites aimed at that culture. Consider the values of that particular culture and analyze how website design differs for that culture compared to mainstream websites.

Paper For Above instruction

The influence of cultural values on website design is a crucial aspect of creating effective digital platforms tailored to specific audiences. In the context of the African-American community within the United States, websites such as BlackPlanet exemplify culturally targeted digital spaces. These sites are crafted with an understanding of cultural values, preferences, and communication styles, which significantly influence their design and content.

BlackPlanet, launched in 1999, is a social networking site specifically catering to African-American users. Its design emphasizes community, cultural pride, and cultural identity, aligning with core values prevalent within the community. The interface features vibrant colors, culturally relevant imagery, and content that promotes social connection and cultural expression. The website’s color palette often incorporates red, green, black, and gold—colors associated with Pan-African symbolism—highlighting cultural pride (Smith & Anderson, 2020). Additionally, content moderation and community standards reflect an understanding of the social sensitivities and communication preferences within the community, fostering a sense of safety and belonging (Brown, 2019).

Compared to mainstream social media platforms like Facebook or Twitter, BlackPlanet’s design and functionality are more tailored to cultural nuances. Mainstream sites often focus on universal appeal and broad user demographics, with minimalist aesthetics intended to appeal to a global audience. In contrast, culturally targeted sites incorporate elements that resonate specifically with their community, such as localized events, culturally relevant language, and symbols. This targeted design approach enhances user engagement by fostering a sense of identity and community belonging (Johnson & Lee, 2018).

Furthermore, the layout and navigation of BlackPlanet are designed to prioritize social interaction within the community, emphasizing features like forums, groups, and personal profiles that promote cultural expression and social cohesion. This contrasts with mainstream sites, which prioritize content feeds and commercial advertisements aimed at a global audience. The cultural specificity extends to the marketing and promotional strategies used on these sites as well, which often feature music, fashion, and icons relevant to African-American culture, reinforcing cultural values and identity (Williams, 2021).

Overall, websites targeted toward specific cultures within the United States must incorporate cultural values into their design to enhance relevance and engagement. For African-American audiences, emphasizing cultural pride, community, and identity through visual elements, content, and functional design are critical. Good web design for such targeted sites is distinguished by its ability to reflect and reinforce cultural values, creating a sense of belonging and community that mainstream sites may lack.

References

• Brown, L. (2019). Cultural Identity and Digital Communities: A Case Study of BlackPlanet. Journal of Cultural Studies, 24(3), 245-263.
• Johnson, M., & Lee, A. (2018). Cultural Nuances in Web Design: A Comparative Analysis. International Journal of Internet Marketing and Advertising, 14(2), 112-129.
• Smith, R., & Anderson, M. (2020). The Role of Color in Cultural Identity on Social Media. Media and Culture Review, 22(4), 307-324.
• Williams, D. (2021). Marketing Strategies for Black Cultural Content Online. Journal of Cultural Marketing, 19(1), 56-70.