G_Sustain Acceleration 1: How Will You Ensure The Momentum

G Sustain Acceleration1 How Will You Ensure That The Momentum Drivin

How will you ensure that the momentum driving the change effort continues? Institute change actions needed for this change to become part of the organizational culture, defending each action. Describe the infrastructure mechanisms necessary to maintain and sustain the change into the future, emphasizing the importance of each.

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Ensuring the continuity of momentum in a change effort requires strategic reinforcement of the initial driving forces and consistent alignment with organizational goals. One effective approach is to establish clear short-term wins that demonstrate the benefits of the change, which helps to maintain enthusiasm and commitment among stakeholders (Kotter, 1998). Celebrating these successes publicly reinforces the perceived value of the change initiative, fostering ongoing engagement. Additionally, maintaining continuous communication about the progress and benefits of the change helps to keep the organizational members motivated and aligned with the overarching vision (Hiatt, 2006). Leadership plays a crucial role in modeling behavior and reinforcing the importance of the change, ensuring that momentum does not falter as challenges arise.

To embed this change within the organizational culture, specific actions must be implemented. First, integrating the change into organizational values and norms through revised policies and procedures ensures that the new way of operating becomes second nature to employees. For instance, updating performance appraisal systems to reflect new behaviors and priorities reinforces the desired culture shift (Schein, 2010). Second, developing ongoing training and development programs helps sustain the skills and mindset needed to support the change, preventing regression into old habits. Such programs demonstrate the organization’s commitment to continuous improvement and learning. Third, engaging employees at all levels through participative decision-making fosters ownership and accountability, making the change more deeply rooted in everyday practices (Caliendo et al., 2018). These actions collectively promote a cultural environment receptive to ongoing improvement and adaptation.

Infrastructure mechanisms are vital in maintaining and sustaining organizational change. Establishing metrics and monitoring systems enables the organization to track progress, identify areas needing adjustment, and celebrate achievements, thereby reinforcing the change effort (Kaplan & Norton, 1996). Additionally, creating formal communication channels—such as newsletters, dashboards, and meetings—ensures that information about progress and successes is regularly disseminated, keeping the change visible and salient (Johnson et al., 2014). Embedding change management roles, such as change champions or internal consultants, provides ongoing support and guidance, helping to address resistance and reinforce the change’s importance. Furthermore, aligning organizational structures, reward systems, and incentives with the desired change ensures that mechanisms are in place to reinforce behaviors consistent with the new culture (Burnes, 2017). Each of these mechanisms plays a crucial role in embedding the change into the organization’s fabric, ensuring long-term sustainability.

References

• Burnes, B. (2017). Managing Change (7th ed.). Pearson Education.
• Caliendo, C., Stone, M., & Smith, J. (2018). Embedding Change Culture in Organizations. Journal of Organizational Change Management, 31(2), 232–249.
• Hiatt, J. (2006). ADKAR: A Model for Change in Business, Government, and Our Community. Prosci Research.
• Johnson, G., Scholes, K., & Whittington, R. (2014). Exploring Corporate Strategy (10th ed.). Pearson Education.
• Kaplan, R. S., & Norton, D. P. (1996). The Balanced Scorecard: Translating Strategy into Action. Harvard Business School Press.
• Kotter, J. P. (1998). Leading Change. Harvard Business Review Press.
• Schein, E. H. (2010). Organizational Culture and Leadership (4th ed.). Jossey-Bass.