Global Business Unit Information Guide Session 2

MNG00723 Global Business Unit Information Guide Session 2, 2014 scu.edu.au/business

Examine the (additional) challenges confronting the global business manager. Firstly explores the vibrant and dynamic global business environment and the opportunities and threats posed by operating in a global environment; notably in political economy and culture. Then turns to the development of global business strategy, addressing strategic management, entry strategies, organisational design and the functional areas of marketing, finance and human resource management.

Topic 1: The global business arena

Topic 2: Theories of international trade and government intervention

Topic 3: Cooperation between nations

Topic 4: Differences in political economy

Topic 5: The cultural environment of international business

Topic 6: Understanding emerging markets

Topic 7: Social responsibility in global business

Topic 8: Global strategic management

Topic 9: Global marketing strategies

Topic 10: Global human resource management

Graduate attributes and unit learning outcomes

As a graduate of Southern Cross University, you will have developed skills, values and attitudes that are essential for gaining employment and advancing lifelong learning. These graduate attributes include:

• GA1: Intellectual rigour
• GA2: Creativity
• GA3: Ethical practice
• GA4: Knowledge of a discipline
• GA5: Lifelong learning
• GA6: Communication and social skills
• GA7: Cultural competence

This unit aims to develop these attributes through specific learning outcomes:

1. Evaluate the role of culture, governments and international organisations in promoting global trade and business.
2. Assess the opportunities and threats posed by cultural differences in a global environment.
3. Evaluate the risks, costs and benefits of doing business in different countries.
4. Argue a point of view relating to ethics and social responsibility by global businesses.

Learning resources

The referencing style used is Harvard. Refer to the SCU Library's referencing guides for details.

Prescribed texts and materials

Cavusgil, ST, Knight, G & Riesenberger, JR 2012, International business Australasian edition: the new realities, 1st edn, Pearson, Pearson Australia. ISBN: [to be added].

There are compulsory readings and a Study Guide available on the MySCU Learning Site.

Managing your study

Familiarise yourself with this document and the MySCU Learning Site. Regularly check for announcements and updates. The total student workload is approximately 150 hours, depending on your existing knowledge and skills.

This unit requires applying business concepts to the international arena, considering strategic issues and opportunities outside domestic markets. Research across disciplines is required to develop solutions and strategies for international competition.

Recommended reference materials

Additional electronic books and journal articles are recommended, available through the SCU Library’s electronic collections such as Ebrary, online journals, and databases including the European Journal of International Management, Journal of International Business Studies, and others.

Teaching and learning arrangements

The weekly schedule varies depending on location:

• Gold Coast: Online lectures (1 hour), on-site tutorials (2 hours)
• Distance Education (including New Zealand, Papua New Guinea, Singapore): Online structured learning modules

Estimated workload and scheduled study hours

The estimated total study hours are distributed across lectures, tutorials, and personal study, with specific schedules provided per location.

Assessment overview

The assessments include:

• Assessment 1: Essay (20%) – 1500 words due 26 Jul
• Assessment 2: Report (40%) – 2500 words due 26 Aug
• Assessment 3: Closed-book Exam (40%) – 3 hours scheduled at the end of the study period

Assessment details

Assessment 1: Essay

This assignment requires reflection on the implications of globalization for business. Students must examine and analyze the statement: "Globalisation is not only imperative for survival and future growth; it is also the inevitable consequence of business expansion" (Czinkota et al., 2009, p. 359). Students should select a side—supporting or opposing—and justify their position using theories and concepts studied in this unit. A minimum of 10 refereed journal articles is required. Textbooks should only be used for definitions if not found in journal articles. The essay must include the word count on the cover sheet and adhere to academic standards.

Assessment 2: Report

This report targets students considering moving manufacturing operations to BRIC countries. It requires a critical analysis of risks and challenges in emerging markets, strategies for successful entry, and broad strategic considerations. A minimum of 10 peer-reviewed journal references should be used. The report should offer clear recommendations on market entry and operational strategies based on current research and case studies.

Assessment 3: Closed-book Exam

The final exam comprises a three-hour, closed-book assessment scheduled at the end of the study period. Students may bring an unmarked standard English translation dictionary but cannot use electronic devices. Further details will be provided during the course.

Timetables and Suggested Study Schedule

The study timetable aligns with weekly topics, including the global business environment, trade theories, cultural and political differences, emerging markets, social responsibility, strategic management, marketing, and HR management.

Students should follow the recommended weekly study plan, adjusting for their location and schedule. Active engagement with lectures, readings, and research activities is essential for success in this unit.

References

• Cavusgil, ST, Knight, G & Riesenberger, JR 2012, International business Australasian edition: the new realities, Pearson, Australia.
• Czinkota, M, Ronkainen, IA & Moffett, M 2009, International Business, 8th edn, Cengage Learning.
• Hill, C 2014, International Business: Competing in the Global Marketplace, 10th edn, McGraw-Hill Education.
• Ghemawat, P 2007, Redefining Global Strategy, Harvard Business Review Press.
• Jain, S 2014, 'Cultural implications in international marketing', Journal of International Marketing, vol. 22, no. 4, pp. 134–152.
• Lu, J & Beamish, PW 2004, 'International diversification and firm performance: The S-curve hypothesis', Academy of Management Journal, vol. 47, no. 4, pp. 598–609.
• Peng, MW 2013, Global Business, 3rd edn, Cengage Learning.
• Rugman, A & Verbeke, A 2004, 'A perspective on regional and global strategies of multinational enterprises', Journal of International Business Studies, vol. 35, no. 1, pp. 3–18.
• World Trade Organization 2020, 'Trade and globalization', available at: https://www.wto.org
• Yip, G 2003, 'Total global strategy', Harvard Business Review, vol. 81, no. 6, pp. 22–23.