Global Luxury Market: Choose A Luxury Brand From Saud 800858

Global Luxury Marketchoose To Luxury Brand One From Saudi Arabia And O

Global Luxury Market choose to luxury brand one from Saudi Arabia and one they bring it to Saudi Arabia the one from Saudi arabia I choose and the one they bring it to Saudi arabia they put the largest rolex watch in simple powerpoint with details and information about the Global Luxury Market Course Description The ‘Luxury Brand Marketing’ course will examine marketing strategies across multiple brand sector with an emphasis on digital marketing, globalization, and innovation. Throughout the course, we will explore what drives the new luxury business models, the global market, and marketing intelligence. Through case studies, research, and guest lecturers, we will analyze the essence of luxury branding, distribution systems, and the critical role of brand image in the digital age.

Through this course, students will learn how luxury brands develop, secure, and maintain their desirable reputations. Students will gain insights and critical skills to make decisions about strategic business and how to approach luxury marketing from a global perspective. Required Textbooks • Rethinking Luxury: How to Market Exclusive Products in an Ever-Changing Environment. Wittig, Martin C.; Sommerrock, Fabian; Beil, Phillip; Albers, Markus (2015). Published by Lid Publishing Inc. ISBN-13: Suggested Reading • Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare. Kapferer, Jean-Noël (2015). Publisher Kogan Page. ISBN-13: Luxury Brand Marketing 001 SPRING 2021 Course Key Learning Goals Understanding history of heritage luxury brands their global reach Explore the present and past consumer perception of the luxury market Develop the skill sets necessary to execute marketing strategies for the luxury market Analyze and understand the elements in the luxury culture Understanding the luxury sectors and the power of leveraging of heritage brands An understanding of the luxury segment of the market as it applies to a variety of industries. Major Topics (Relationship to Course Objectives) 1. To introduce tools and skills sets to market proficiently in the premium and luxury market sectors. To introduce luxury brand equity through useful frameworks and quantitativeresearch: developing, growing globally. To give participants critical skill sets for evaluating new luxury marketing models. To acquaint participants with and help them to understand analytical approach to marketing decisions in the luxury sector. Alignment with BBA Program Goals This course is designed to support the following program learning goals: Communication skills Ethical perspectives in professional decision-making Global awareness Instructional Methodology This is a seminar course. Class discussions and active participation are designed to develop the critical thinking, communication and managerial skills necessary to successfully run a luxury brand. Class outline includes: oral presentations, case analysis, group activities, professional collaborations with luxury marketing researchers and industry professionals.

Paper For Above instruction

Luxury branding, particularly in the context of Saudi Arabia, presents a unique landscape that combines deep-rooted cultural heritage with modern globalization trends. In this paper, we explore two prominent luxury brands—one originating from Saudi Arabia and the other imported into the Saudi market—focusing on their branding strategies, market positioning, and cultural integration.

Saudi Arabian Luxury Brand: Abdul Samad Al Qurashi

Abdul Samad Al Qurashi is a quintessential example of a luxury brand rooted in Saudi heritage, specializing in high-end perfumes, incense, and oud products. Established in 1932 in Riyadh, it leverages traditional Arabian fragrances and craftsmanship, positioning itself as a brand that offers cultural authenticity intertwined with luxury. The company's marketing strategy emphasizes premium quality, exclusivity, and cultural resonance, appealing to both local elites and international markets seeking unique Arabian luxury experiences.

Al Qurashi’s branding heavily incorporates cultural symbols, luxurious packaging, and bespoke services, which reinforce its identity as a heritage luxury brand. Its presence in international markets showcases how local brands can leverage their cultural capital for global appeal, resonating with consumers who value authenticity and tradition within the modern luxury landscape (Kapferer, 2015).

Imported Luxury Brand: Rolex in Saudi Arabia

Rolex, one of the most recognized luxury watch brands worldwide, has a significant presence in Saudi Arabia, often associated with status, success, and durability. Rolex’s entry into the Saudi market has been marked by strategic retail locations, exclusive boutiques, and targeted marketing campaigns that emphasize craftsmanship, precision, and exclusivity. The brand's positioning aligns with the cultural value placed on achievement and social standing in Saudi society.

Rolex’s marketing approach in Saudi Arabia includes sponsoring high-profile events, aligning with local precision and performance values, and engaging affluent consumers through personalized services. Its brand image maintains consistency globally but also adapts locally through culturally sensitive advertising and partnerships, such as sponsoring equestrian events and luxury automobile shows (Kapferer, 2015; Wittig et al., 20115).

Comparison and Cultural Integration

Both Abdul Samad Al Qurashi and Rolex exemplify different facets of luxury branding—one deeply intertwined with cultural heritage, the other representing universal luxury and global prestige. Abdul Samad Al Qurashi’s strategy relies on emphasizing its cultural authenticity, heritage, and exclusivity within the Saudi context, positioning itself as a marker of national pride. Conversely, Rolex’s strategy capitalizes on universal values of precision and status, presenting a global image adaptable to local tastes.

Successful luxury branding in Saudi Arabia involves understanding local customs, religious considerations, and social dynamics. Both brands effectively engage with their target audiences by tailoring their brand narratives—Al Qurashi through cultural resonance, Rolex through aspirational luxury—highlighting the importance of brand storytelling in the digital age.

Conclusion

In conclusion, the luxury market in Saudi Arabia exemplifies how brands can adapt and thrive by leveraging cultural heritage or global prestige. Abdul Samad Al Qurashi demonstrates the power of heritage-based branding, while Rolex exemplifies leveraging universal luxury principles with localized marketing strategies. Both approaches underscore the importance of understanding consumer perceptions, cultural nuances, and digital marketing innovation in maintaining competitiveness within the global luxury market.

References

• Kapferer, J.-N. (2015). Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare. Kogan Page.
• Wittig, M. C., Sommerrock, F., Beil, P., & Albers, M. (2015). Rethinking Luxury: How to Market Exclusive Products in an Ever-Changing Environment. Lid Publishing Inc.
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