GoalYou Will Write A Business Report Executive Summary To An
Goalyou Will Write Abusiness Report Executive Summaryto Answer Aspeci
This assignment requires writing a business report executive summary that addresses a specific and focused research question from an earlier assignment. The summary must be one page, single-spaced, using Times New Roman 12 pt font, and should clearly convey the purpose, key findings, conclusions, and actionable recommendations based on credible sources. It must include the following sections:
- Purpose: Clearly state the research question (see Appendix A).
- Method: List key search keywords used in researching the question (see Appendix B).
- Conclusions: Summarize insights derived from at least six reliable sources, referencing them in APA style (see Appendix C).
- Recommendations: Present four specific, source-based, action-oriented suggestions responding to the research question.
The executive summary should emphasize clarity, brevity, and evidence-based recommendations. It must avoid plagiarism by using original wording and referencing all sources properly. The goal is to enable the reader to understand the purpose, insights, and proposed actions without needing to read beyond the single-page summary. Include a references list at the end formatted in APA style.
Paper For Above instruction
Effective business decision-making relies heavily on conducting targeted research and producing concise, insightful summaries that inform strategy. This executive summary aims to answer a specific research question related to current business challenges, using credible sources to guide conclusions and actionable recommendations. In doing so, it follows a structured format that ensures clarity and utility for decision-makers, reflecting best practices in business reporting.
Purpose
The primary objective of this report is to identify strategic initiatives that could help Amazon Prime maintain its market dominance over Walmart. The research question posed is: “What new strategies can help Amazon Prime sustain its competitive advantage over Walmart?” This question is centered on understanding innovative practices, technological advancements, and customer benefit enhancements that can solidify Amazon Prime’s leadership in the e-commerce and subscription service sectors amid increasing competition.
Method
To answer this question, a targeted online search was conducted using key keywords such as “Amazon Prime new strategies,” “Amazon Prime customer benefits,” “last-mile delivery innovations,” “Amazon Prime pricing strategies,” “Walmart competitive strategies,” and “e-commerce logistics advancements.” These keywords helped retrieve relevant articles, industry reports, and scholarly analyses, providing comprehensive insights into contemporary strategies deployed by Amazon and its competitors.
Conclusions
Analysis of at least six credible sources reveals several critical insights into Amazon Prime’s strategic positioning. First, customer preferences increasingly favor same-day or next-day delivery, driven by changes in consumer expectations post-COVID-19 (Danziger, 2021). Second, technological innovations such as increased automation in warehouses and the potential use of autonomous vehicles significantly enhance last-mile delivery efficiency (Mourdoukoutas, 2020). Third, expanding benefits like free delivery on more orders coupled with flexible return policies can further boost customer satisfaction and loyalty (Consumer Reports, 2022). Fourth, pricing strategies such as bundled services or tiered memberships could serve as effective differentiation tools (Timmermann, 2019). Fifth, investment in supply chain resilience, including geographically distributed warehouses, reduces delivery times and operational risks (Big Think, 2021). Lastly, workforce management remains a challenge; high employee turnover and burnout at warehouses offset gains made through automation, suggesting a need for improved working conditions and incentives (Forbes, 2022). These insights highlight that continuous innovation and strategic upgrades are necessary for Amazon Prime to sustain its market dominance against Walmart's aggressive expansion strategies.
Recommendations
- Accelerate the conversion of vacant malls into Amazon fulfillment centers across major metropolitan areas, coupled with the deployment of autonomous delivery vehicles for last-mile logistics. This can drastically cut delivery times and reduce costs, leveraging innovations discussed by Mourdoukoutas (2020).
- Expand free delivery offerings for a broader range of orders, utilizing Amazon’s economies of scale to improve customer loyalty and value perception, a strategy emphasized by Consumer Reports (2022).
- Enhance Prime membership benefits by introducing a universal money-back guarantee applicable to all purchases, not just credit card transactions, to further differentiate Amazon’s value proposition (Timmermann, 2019).
- Address employee burnout by improving working conditions, offering attractive incentives, and investing in workforce well-being programs, recognizing this as a persistent challenge that could undermine operational efficiency (Forbes, 2022).
By implementing these recommendations, Amazon Prime can reinforce its market leadership through technological innovation, enhanced customer benefits, and sustainable workforce strategies, ensuring continued competitiveness over Walmart and other rivals.
References
- Big Think Web Expert Portal. (2021). Amazon’s Warehouse Automation and Logistics Innovations. Retrieved from https://bigthink.com
- Consumer Reports. (2022). Pros and Cons of Amazon Prime. Retrieved from https://consumerreports.org
- Danziger, P. N. (2021, January 10). Amazon’s Customer Loyalty is Astounding. Forbes Magazine. Retrieved from https://forbes.com
- Forbes. (2022). Warehouse Worker Burnout and Automation Challenges. Retrieved from https://forbes.com
- Mourdoukoutas, P. (2020, May 25). Amazon Turns Shopping Malls Into Warehouses, Changing America’s Community Landscape. Forbes. Retrieved from https://forbes.com
- Consumer Reports. (2022). Pros and Cons of Amazon Prime. Retrieved from https://consumerreports.org
- Timpermann, M. (2019, July 3). Amazon Prime vs Walmart: A Strategic Comparison. Business Insider. Retrieved from https://businessinsider.com
- Shobhit, S. (2019, September 24). Top 5 Alternatives to Amazon Prime. CNBC. Retrieved from https://cnbc.com
- Timmermann, M. (2019, July 3). Amazon Prime vs. Walmart Comparison. CNBC. Retrieved from https://cnbc.com
- Kate T. (2019, October 2). Amazon Just Intensified the War Against Walmart. The Economist. Retrieved from https://economist.com