Harley Davidson External And Internal Analysis 585916

Question

Harley Davidson External And Internal Analysis Perform all of the elements listed below. This assignment has you complete two parts of a strategic business plan: Analysis of the External Environment: Identify and analyze the major driving forces for change in the external environment of the motorcycle industry; analyze the dynamics of competition using Porter's Five Forces Model; provide at least three statistics about the size of the industry; summarize the strategic issues firms in this industry face and identify their biggest threats. This section should be titled "The Analysis of H-D's External Environment." Internal Environment Analysis: Gather financial information to perform a complete ratio analysis and consider key metrics for a Balance Score Card (BSC). Create a hypothetical BSC for Harley-Davidson, selecting important metrics in four areas: Financial, Customer, Internal Business Process, and Learning and Growth. Perform a ratio analysis using H-D's five-year financial performance and interpret the ratios. Include supporting graphics if desired. Identify the two competitors that pose the biggest threat to Harley-Davidson based on your analysis. Perform a financial ratio analysis for these competitors over five years, compare trends to industry averages, and rank the competitors. Develop a detailed "Competitor Analysis" section that includes this information along with graphics if needed. This entire assignment should be between 4 to 8 pages in length. Submit the final Word document to the M2 Assignment 2 Dropbox by Wednesday, May 31, 2017.

Dr. Jack HW Helper · Accepted Answer

Harley-Davidson, a prominent brand in the motorcycle industry, operates within a complex external environment shaped by numerous driving forces and competitive dynamics. Analyzing this environment reveals critical strategic issues and threats that influence its performance and long-term sustainability. The Analysis of H-D's External Environment The motorcycle industry is influenced by technological advancements, regulatory changes, shifting consumer preferences, and economic factors. Technological innovation, for example, drives product differentiation, while environmental regulations can impose constraints on manufacturing processes. The rise of electric motorcycles presents a significant opportunity but also a challenge for traditional manufacturers like Harley-Davidson. Additionally, economic cycles directly impact motorcycle sales, with downturns reducing demand while growth periods stimulate it. Porter's Five Forces Model provides a comprehensive view of competition within the motorcycle industry. The threat of new entrants remains moderate due to high capital investments and brand loyalty among consumers. Supplier power is relatively low, given the diversity of component sources; however, some specialized parts may concentrate supplier power. Buyer bargaining power is moderate, with consumers having access to various brands and models, yet brand loyalty can mitigate this. The threat of substitutes, such as bicycles, scooters, or alternative transportation, is significant, especially in urban areas. Industry rivalry is intense, marked by innovation races, marketing battles, and price competition among major players like Honda, Yamaha, and Harley-Davidson. Statistics underscore industry size and growth: the global motorcycle market generated approximately $115 billion in revenue in 2022, with an average annual growth rate of 3.5% over the past five years. In 2022, Honda led the market with around 18 million units sold worldwide, followed by Yamaha and Bajaj. The

Harley Davidson External And Internal Analysis 585916

Harley Davidson External And Internal Analysis

Paper For Above instruction

The Analysis of H-D's External Environment

The Analysis of H-D's Current Strategy: Two Views

Identifying Major Competitors and Their Threats

References