Has Your Organization Used A Hotel? Taken Advantage Of Or Ex

Has Your Organization Use A Hotel Taken Advantage Of Or Explored The

Has your organization (use a hotel) taken advantage of or explored the effectiveness of non-traditional advertising media (such as kiosks, telephone booths, trucks, grocery bags and carts, and/or fax machines) or new media (such as in-store media, movie theaters, or airlines)? If so, specify which, describe the campaign, and discuss the goals and/or results. How successful has the campaign been? What other creative new media opportunities might be attractive? If not, what non-traditional media might your organization explore? words cite resources/references used i realize you wont know what my hotel has done so making up stuff is fine :) if you can get it in sooner - that is GREAT!!!!!!!!

Paper For Above instruction

In the competitive hospitality industry, innovative advertising strategies are essential for hotels seeking to distinguish themselves and attract a broader clientele. Non-traditional and new media have emerged as powerful tools to create engaging, memorable experiences and convey messages beyond conventional advertising platforms. This paper explores how a hypothetical hotel, "Grand Horizon Hotel," has leveraged non-traditional media, evaluates the campaign's effectiveness, and considers future creative opportunities within emerging media channels.

Utilization of Non-Traditional and New Media by Grand Horizon Hotel

Grand Horizon Hotel launched an integrated marketing campaign utilizing multiple non-traditional advertising media. One prominent component involved the deployment of branded kiosk terminals located at strategic urban points, such as shopping malls, transportation hubs, and entertainment districts. These kiosks provided interactive hotel virtual tours, booking options, and local attraction information, effectively engaging passersby and converting foot traffic into reservations.

Simultaneously, the hotel employed guerrilla marketing tactics such as wrapped delivery trucks cruising through busy city streets during peak hours. These trucks displayed eye-catching visuals of the hotel amenities and integrated QR codes for instant access to promotional offers and booking pages, harnessing mobile technology to bridge physical and digital engagement.

Furthermore, the hotel collaborated with grocery stores by attaching branded shopping bags and carts featuring hotel branding and promotional messages. These physical touchpoints subtly reinforced brand presence among consumers in their daily routines, increasing awareness and reminding customers about the hotel’s offerings.

The campaign also innovatively used in-store media within retail outlets associated with the hotel, such as local furniture stores and fashion boutiques, where digital screens showcased special packages, seasonal discounts, and exclusive events at the hotel. This targeted approach connected consumers shopping for related services directly to hotel promotions in real-time.

In addition, the hotel explored new media avenues by advertising in movie theaters and on airline in-flight entertainment systems, reaching a captive audience during leisure and travel activities. These placements included short commercials highlighting unique hotel experiences, emphasizing convenience and luxury for potential guests.

Goals and Results of the Campaign

The primary objectives of Grand Horizon’s campaign were to increase brand awareness, generate direct bookings, and enhance customer engagement with the brand. By integrating multiple media channels, the hotel aimed to create a cohesive and immersive advertising experience that could resonate across different customer touchpoints.

Post-campaign analysis revealed promising results. The use of interactive kiosks resulted in a 25% increase in direct bookings from urban locations where the kiosks were deployed. The mobile QR code strategy via trucks achieved a 15% increase in website traffic and a measurable uptick in reservations linked to mobile promotions.

The branded shopping bags and carts contributed to heightened brand recall, with a survey indicating that over 60% of customers recalled the hotel brand after exposure to these physical media. In-store and theater advertising placed during peak leisure periods resulted in an estimated 18% rise in short-term bookings, while airline advertisements contributed to a 12% increase in potential leads expressed during subsequent inquiries.

Overall, the campaign was deemed successful in boosting bookings and elevating brand visibility, especially among a younger, mobile-centric demographic. The multi-channel approach created multiple touchpoints that reinforced the hotel's messaging and fostered familiarity and trust among consumers.

Future Opportunities and Recommendations

Building on the success of traditional non-traditional media, Grand Horizon Hotel could explore additional opportunities such as augmented reality (AR) experiences in urban areas, allowing users to visualize hotel rooms or amenities via smartphone applications. Virtual reality (VR) advertisements could be integrated into online platforms, offering immersive previews of the hotel environment.

Furthermore, leveraging social media influencers in conjunction with outdoor and transit advertising can extend reach and authenticity. In-flight Wi-Fi ads and tailored content during travel-related episodes significantly influence travel decision-making processes.

Lastly, harnessing data analytics to personalize media messages based on customer preferences and behaviors can enhance engagement and conversion rates. AI-powered chatbots integrated into in-store media and mobile platforms may also offer real-time assistance, fostering greater customer interaction.

Conclusion

In conclusion, the strategic use of non-traditional and new media by the hypothetical Grand Horizon Hotel demonstrates the potential of diverse advertising channels to enhance brand recognition and drive bookings. While traditional outlets remain relevant, the integration of innovative media formats tailored to target audiences can provide competitive advantages in the hospitality industry. Continuous exploration of emerging media technologies and personalized marketing approaches will be crucial for future success.

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