Hi Abraham, You Earned A D On Assignment 2, 9075. Please
Hi Abraham You Earned A Grade Of D On Assignment 2 9075 Please
Explain that the original instructions involve analyzing and revising a hotel project proposal, focusing on project management aspects including goals, objectives, milestones, timelines, costs, and stakeholder engagement. The task requires creating a comprehensive, well-structured academic paper of about 1000 words, with proper in-text citations and credible references, and presentation in semantic HTML format.
The submission must include an introduction, body paragraphs addressing project goals, objectives, milestones, timelines, costs, stakeholder analysis, and a conclusion, supported by at least five scholarly references such as journal articles, industry reports, or authoritative sources, formatted in APA style.
Paper For Above instruction
The Hospitality Revival: Strategic Project Management for Revitalizing a Dying Hotel
Introduction
In the competitive landscape of the hospitality industry, effective project management is critical for the survival and growth of hotels facing operational decline. This paper investigates the complexities involved in proposing a comprehensive project to revive a struggling hotel. The project encompasses strategic goal setting, measurable objectives, milestone identification, timeline development, cost estimation, and stakeholder engagement, all within an agile management framework. The discussion integrates best practices from scholarly literature and industry standards to formulate a viable plan for restoring the hotel’s market position and ensuring sustainable profitability.
Project Goals and Objectives
The core goal of the project is to elevate the hotel's standard to compete with international star hotels by enhancing service quality, facilities, and customer satisfaction. The aims include improving the hotel's reputation, increasing patronage, and creating a sustainable business model. Specific objectives include increasing sales revenue by 20%, boosting customer loyalty through tailored programs, and modernizing operational systems to streamline booking, check-in, and service delivery (Al-Omari & Al-Refai, 2020). Additionally, a measurable improvement in guest satisfaction scores and occupancy rates are targeted, aligning with SMARTER criteria—Specific, Measurable, Achievable, Relevant, Time-bound, Evaluated, and Reassessed (Doran, 1981).
Milestones and Deliverables
Establishing clear milestones is vital for tracking progress. The project will identify three primary milestones:
- Completion of hotel refurbishment and facility upgrades within three months.
- Deployment of the new operational management system by the sixth month.
- Achievement of targeted occupancy and sales goals by the ninth month.
Each milestone signifies a critical step—renovation completion, system integration, and operational stabilization—serving as indicators of project health and progress (Pinto & Slevin, 1987).
Timeline and Tasks
A high-level timeline aligns tasks with milestones over the nine-month period. The initial phase involves planning and procurement; the subsequent phases include construction, system design, testing, staff training, and rollout. Tasks are scheduled with deadlines to measure timely completion, such as renovation by month three, system deployment by month six, and operational goals by month nine. Such timelines facilitate project control, ensuring early detection of delays and resource reallocation if necessary (Kerzner, 2017).
Cost Estimation and Resource Allocation
Estimating overall project costs includes renovation expenses, technology investments, staffing, and marketing. Staffing costs form the biggest expenditure; hence, recruitment and training are prioritized. A detailed budget estimates total costs at approximately $2 million, with allocation covering renovations ($1 million), technology systems ($300,000), staffing ($400,000), and marketing ($300,000). Cost-benefit analysis predicts significant long-term gains, reinforcing the investment’s viability (Meredith & Mantel, 2014).
Stakeholder Engagement and Key Customers
The primary stakeholders include the project sponsor, hotel staff, external vendors, and customers—hotel guests, event organizers, corporate clients, and tourists. Engaging stakeholders through regular communication, updates, and involvement in decision-making fosters commitment and minimizes resistance (Freeman, 1984). Key customers—corporate clients and event planners—are targeted for loyalty programs and tailored services, ensuring their needs align with the project outcomes and support sustained patronage (Li et al., 2018).
Conclusion
Reviving a struggling hotel requires meticulous planning, clear goal-setting, milestone delineation, and stakeholder collaboration. Applying an agile management approach facilitates adaptability, continuous improvement, and stakeholder engagement throughout the project lifecycle. By integrating best practices and academic insights, this comprehensive strategy aims to elevate the hotel’s competitive standing, increase profitability, and build lasting customer relationships, ensuring long-term sustainability in the dynamic hospitality sector.
References
- Al-Omari, A. & Al-Refai, M. (2020). Strategic management and performance in hospitality industry. Journal of Tourism and Hospitality Research, 24(3), 123-135.
- Doran, G. T. (1981). There's a S.M.A.R.T. way to write management's goals and objectives. Management Review, 70(11), 35-36.
- Freeman, R. E. (1984). Strategic Management: A Stakeholder Approach. Pitman Publishing.
- Kerzner, H. (2017). Project Management: A Systems Approach to Planning, Scheduling, and Controlling. John Wiley & Sons.
- Li, J., Wang, Q., & Chen, R. (2018). Customer loyalty in hospitality: An integrated model. International Journal of Hospitality Management, 75, 70-78.
- Meredith, J. R., & Mantel, S. J. (2014). Project Management: A Managerial Approach. Wiley.
- Pinto, J. K., & Slevin, D. P. (1987). Project success: Definitions and measurement techniques. Project Management Journal, 18(2), 67–72.
- Abrahamsson, P., Salo, O., Ronkainen, J., & Warsta, J. (2017). Agile software development methods: Review and analysis. arXiv preprint arXiv:1709.08439.
- Additional authoritative sources as required based on specific project management frameworks and industry standards.