How Are You Influenced By Advertisements You Encounter

How Are You Influenced by Advertisementswe Encounter Advertising On A

How Are You Influenced by Advertisementswe Encounter Advertising On A

How Are You Influenced by Advertisements? We encounter advertising on a daily basis. Yet, many of us rarely stop to consider what it is and how it impacts our views. For this discussion, read Chapters 1 and 2 of your textbook. For this discussion, you will use Storify (Links to an external site.) Links to an external site. .

Go to Creating a Storify Story (Links to an external site.) Links to an external site. for step-by-step instructions on how to use this tool, and go to Stopping WOW Potato Chips (Links to an external site.) Links to an external site. to see an example of a Storify post. Then, create your own Storify story, and address the following: Define advertising in your own words. Embed at least one example of an advertisement that has influenced your view as a consumer of that organization. Explain how it demonstrates the impact of advertising on a company’s competitive advantage. (Remember to create a reference entry and cite the source for the advertisement you select.) Embed at least one example of an advertisement that might be considered to have a negative impact on society.

Explain the ethical considerations of this advertisement and the kinds of social criticisms that might result. (Remember to create a reference entry and cite the source for the advertisement you select.) Post your Storify link to the discussion forum below. Your initial post must be a minimum of 300 words, and be supported by your text and at least one professional or academic source. Your post must also be organized using APA style headings as outlined in the Ashford Writing Center’s APA Headings (Links to an external site.) Links to an external site. .

Paper For Above instruction

Advertising is a strategic communication tool used by organizations to promote their products or services, influence consumer behavior, and gain a competitive edge in the marketplace (Kotler & Keller, 2016). In essence, advertising seeks to persuade potential buyers by highlighting the benefits and unique features of a product or service, often appealing to emotional, social, or psychological triggers.

An example of an advertisement that significantly influenced my perception as a consumer is the Nike "Just Do It" campaign. This advertisement, through its empowering messaging and inspiring imagery, encourages individuals to push their limits and pursue their athletic goals. The campaign has contributed to Nike’s strong brand identity and competitive advantage by fostering customer loyalty and emotional connection, which translates into increased sales and market share (McDonald & Dunbar, 2013). The advertisement exemplifies how compelling messaging aligns with brand values, creating a persuasive narrative that distinguishes Nike from competitors in the sports apparel industry.

Conversely, some advertisements have negative societal impacts, one such example being tobacco advertising, which has historically promoted smoking. Although such advertisements are now heavily regulated or banned in many countries, their influence in the past contributed to increased smoking rates and associated health problems (Lea et al., 2019). These ads often depicted smoking as glamorous, rebellious, or sophisticated, which appealed especially to youth and vulnerable populations. The ethical considerations surrounding tobacco advertising involve issues of public health, corporate responsibility, and the exploitation of societal vulnerabilities.

From an ethical standpoint, such advertisements raise questions about corporate accountability and societal harm. Criticism arises because they may manipulate vulnerable groups and disregard the potential health consequences. Public health advocates argue that the societal costs of tobacco-related illnesses far outweigh the economic benefits for tobacco companies, necessitating strict regulations (WHO, 2017). Overall, while advertising can significantly benefit companies and consumers, it also requires ethical oversight to prevent negative societal consequences.

References

• Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
• Lea, J., van der Merwe, P., & Robertson, R. (2019). The impact of tobacco advertising bans on tobacco consumption: A review of empirical studies. Health Policy, 123(3), 285-291.
• McDonald, M., & Dunbar, I. (2013). Market Segmentation: How to Do It and How to Profit from It. How to Do It and How to Profit from It. Kogan Page.
• World Health Organization (WHO). (2017). Tobacco advertising, promotion and sponsorship. Geneva: WHO.