How Do I Write For Public Relations Pr

How Do I Writewhat Do I Writewriting For Public Relations Practition

How Do I Writewhat Do I Writewriting For Public Relations Practition

How Do I Write? What Do I Write? Writing for Public Relations Practitioners Why Write? Public relations practitioners target the news media as an intervening public (to get their message out to the other, larger publics). News Releases News Releases are one of the most important, but often misused, documents in public relations.

What is it: An objective, straightforward, unbiased news story that a public relations practitioner writes and distributes to appropriate news media. More on News Releases Why are they often misused? Research shows “gatekeepers” throw 90% of the news releases they receive because: They have no local interest (no appeal to a particular audience) AND/OR They’re too promotional (lacking objectivity) An effective news release: Uses its heading and first paragraph to show a gatekeeper that it contains local interest. Sounds as if it were written by an objective reporter, not a public relations practitioner. Most news releases are written in newspaper style.

They reach the “gatekeepers” (newspaper editors, magazines, radio stations, TV stations and/or TV networks) in several different ways: Mailed; Faxed; E-mailed; Etc. Media Kits Definition: Packages at least one news release with other supporting documents. “Supporting Documents” usually include: Fact sheets (a what-who-when-where-why-how breakdown of the news release, usually written bullet-style), and Backgrounders (a supplement to the news release, containing background info on the person, product, company, etc., named in the news release) Could include testimonials or biographies Let’s Get Started A news/press release should contain the following elements: Headline (used to grab the attention of journalists and briefly summarize the news) Dateline (contains the release date and usually the originating city of the press release) Introduction (first paragraph in a press release, that generally gives basic answers to the questions of who, what, when, where and why) What Else? Body (further explanation, statistics, background, or other details relevant to the news) Boilerplate (generally a short “about” section, providing independent background on the issuing company, organization, or individual) Media Contact Information (name, phone number, email address, mailing address, or other contact info for the PR or other media relations contact person) What must my writing process include? When sitting down to write a news release, or whatever marketing document you are preparing, remember the following ten steps. 1. credibility 2. research 3. organization 4. writing 5. revision 6. macroediting (the big picture) 7. microediting (sentence by sentence) 8. approval 9. distribution 10. evaluation A few more tips… In documents that cite individuals as sources, draw upon diverse individuals, not exclusively white males in their 40’s and 50’s (as most do). Balance personal pronouns. For unnamed, generic individuals such as a supervisor or senator, balance the use of he and she. Avoid words that describe particular relationships: your wife, your husband, your boyfriend, your girlfriend. Doing this will inadvertently exclude certain groups of people. Know the dates of major religious holidays and know when it is/is not appropriate to release certain stories. Don’t describe individuals by race, ethnicity, religion, age, sexual orientation, or mental disability unless the information is relevant to your document’s purpose. More Writing Tips Use short sentences (the speaker needs to breathe!) Limit each sentence to one idea (avoid linking ideas with and, but, because and although) Use concrete words and images, not abstractions Challenge every word in every sentence (Is each word necessary? Can you replace a long word with a shorter one?) Repeat main points (look for opportunities to state the main point more than once) Avoid closing with “In Conclusion.” Route 29 drive-in Samantha Riesterer, Mohammed Almasoud, Mohammad Alharbi Target audience is people of the Menomonie community 1 Why Family orientated Safe & fun environment Tailgating Pet friendly Children can move around Social event Bring jobs to the community 2 How $500,000 People in the community to help out and donate Local businesses Rent out the space during off time Give local business help and see if they could donate -Pember Companies Inc. for the construction part Rent out space during off time 3 Where HWY 29 outside of Menomonie Had to be outside of Menomonie because of noise and light issues. Make sure that the back of the screen is facing the road so people cannot watch the movie from outside of the parking lot 4 How we’ll make money Ticket price Concessions Other activities 5 Ticket Information 2 movies per night Kid friendly New release $15 per carload on Friday, Saturday, and Sunday $10 per carload on Tuesday and Thursday $7 single person 2 movies per night - first one starting at 6:30pm and second starting at 9pm Cost is for both or just one movie.. Cheap compared to $8.65 which was the average ticket cost in 2016. Carload is as many people that can fit in the car Most of the business income comes from concessions and activities provided 6 Concessions Popcorn $3.75 small $4.50 medium $5.25 large Pizza $3.00 per slice $12 per 12in pizza Pretzels & Cheese $3.50 Ice cream $2.00 cone or dish with 1 scoop $1.25 per scoop Candy $1.00 per candy bar Beverages $2.00 small $2.75 medium $3.50 large 7 Other Activities Mini Golf Arcade Games Outside Park 8 References 9

How Do I Writewhat Do I Writewriting For Public Relations Practition

How Do I Writewhat Do I Writewriting For Public Relations Practition

How Do I Write? What Do I Write? Writing for Public Relations Practitioners Why Write? Public relations practitioners target the news media as an intervening public (to get their message out to the other, larger publics). News Releases News Releases are one of the most important, but often misused, documents in public relations.

What is it: An objective, straightforward, unbiased news story that a public relations practitioner writes and distributes to appropriate news media. More on News Releases Why are they often misused? Research shows “gatekeepers” throw 90% of the news releases they receive because: They have no local interest (no appeal to a particular audience) AND/OR They’re too promotional (lacking objectivity) An effective news release: Uses its heading and first paragraph to show a gatekeeper that it contains local interest. Sounds as if it were written by an objective reporter, not a public relations practitioner. Most news releases are written in newspaper style.

They reach the “gatekeepers” (newspaper editors, magazines, radio stations, TV stations and/or TV networks) in several different ways: Mailed; Faxed; E-mailed; Etc. Media Kits Definition: Packages at least one news release with other supporting documents. “Supporting Documents” usually include: Fact sheets (a what-who-when-where-why-how breakdown of the news release, usually written bullet-style), and Backgrounders (a supplement to the news release, containing background info on the person, product, company, etc., named in the news release) Could include testimonials or biographies Let’s Get Started A news/press release should contain the following elements: Headline (used to grab the attention of journalists and briefly summarize the news) Dateline (contains the release date and usually the originating city of the press release) Introduction (first paragraph in a press release, that generally gives basic answers to the questions of who, what, when, where and why) What Else? Body (further explanation, statistics, background, or other details relevant to the news) Boilerplate (generally a short “about” section, providing independent background on the issuing company, organization, or individual) Media Contact Information (name, phone number, email address, mailing address, or other contact info for the PR or other media relations contact person) What must my writing process include? When sitting down to write a news release, or whatever marketing document you are preparing, remember the following ten steps. 1. credibility 2. research 3. organization 4. writing 5. revision 6. macroediting (the big picture) 7. microediting (sentence by sentence) 8. approval 9. distribution 10. evaluation A few more tips… In documents that cite individuals as sources, draw upon diverse individuals, not exclusively white males in their 40’s and 50’s (as most do). Balance personal pronouns. For unnamed, generic individuals such as a supervisor or senator, balance the use of he and she. Avoid words that describe particular relationships: your wife, your husband, your boyfriend, your girlfriend. Doing this will inadvertently exclude certain groups of people. Know the dates of major religious holidays and know when it is/is not appropriate to release certain stories. Don’t describe individuals by race, ethnicity, religion, age, sexual orientation, or mental disability unless the information is relevant to your document’s purpose. More Writing Tips Use short sentences (the speaker needs to breathe!) Limit each sentence to one idea (avoid linking ideas with and, but, because and although) Use concrete words and images, not abstractions Challenge every word in every sentence (Is each word necessary? Can you replace a long word with a shorter one?) Repeat main points (look for opportunities to state the main point more than once) Avoid closing with “In Conclusion.” Route 29 drive-in Samantha Riesterer, Mohammed Almasoud, Mohammad Alharbi Target audience is people of the Menomonie community 1 Why Family orientated Safe & fun environment Tailgating Pet friendly Children can move around Social event Bring jobs to the community 2 How $500,000 People in the community to help out and donate Local businesses Rent out the space during off time Give local business help and see if they could donate -Pember Companies Inc. for the construction part Rent out space during off time 3 Where HWY 29 outside of Menomonie Had to be outside of Menomonie because of noise and light issues. Make sure that the back of the screen is facing the road so people cannot watch the movie from outside of the parking lot 4 How we’ll make money Ticket price Concessions Other activities 5 Ticket Information 2 movies per night Kid friendly New release $15 per carload on Friday, Saturday, and Sunday $10 per carload on Tuesday and Thursday $7 single person 2 movies per night - first one starting at 6:30pm and second starting at 9pm Cost is for both or just one movie.. Cheap compared to $8.65 which was the average ticket cost in 2016. Carload is as many people that can fit in the car Most of the business income comes from concessions and activities provided 6 Concessions Popcorn $3.75 small $4.50 medium $5.25 large Pizza $3.00 per slice $12 per 12in pizza Pretzels & Cheese $3.50 Ice cream $2.00 cone or dish with 1 scoop $1.25 per scoop Candy $1.00 per candy bar Beverages $2.00 small $2.75 medium $3.50 large 7 Other Activities Mini Golf Arcade Games Outside Park 8 References 9

How Do I Writewhat Do I Writewriting For Public Relations Practition

How Do I Writewhat Do I Writewriting For Public Relations Practition

How Do I Write? What Do I Write? Writing for Public Relations Practitioners Why Write? Public relations practitioners target the news media as an intervening public (to get their message out to the other, larger publics). News Releases News Releases are one of the most important, but often misused, documents in public relations.

What is it: An objective, straightforward, unbiased news story that a public relations practitioner writes and distributes to appropriate news media. More on News Releases Why are they often misused? Research shows “gatekeepers” throw 90% of the news releases they receive because: They have no local interest (no appeal to a particular audience) AND/OR They’re too promotional (lacking objectivity) An effective news release: Uses its heading and first paragraph to show a gatekeeper that it contains local interest. Sounds as if it were written by an objective reporter, not a public relations practitioner. Most news releases are written in newspaper style.

They reach the “gatekeepers” (newspaper editors, magazines, radio stations, TV stations and/or TV networks) in several different ways: Mailed; Faxed; E-mailed; Etc. Media Kits Definition: Packages at least one news release with other supporting documents. “Supporting Documents” usually include: Fact sheets (a what-who-when-where-why-how breakdown of the news release, usually written bullet-style), and Backgrounders (a supplement to the news release, containing background info on the person, product, company, etc., named in the news release) Could include testimonials or biographies Let’s Get Started A news/press release should contain the following elements: Headline (used to grab the attention of journalists and briefly summarize the news) Dateline (contains the release date and usually the originating city of the press release) Introduction (first paragraph in a press release, that generally gives basic answers to the questions of who, what, when, where and why) What Else? Body (further explanation, statistics, background, or other details relevant to the news) Boilerplate (generally a short “about” section, providing independent background on the issuing company, organization, or individual) Media Contact Information (name, phone number, email address, mailing address, or other contact info for the PR or other media relations contact person) What must my writing process include? When sitting down to write a news release, or whatever marketing document you are preparing, remember the following ten steps. 1. credibility 2. research 3. organization 4. writing 5. revision 6. macroediting (the big picture) 7. microediting (sentence by sentence) 8. approval 9. distribution 10. evaluation A few more tips… In documents that cite individuals as sources, draw upon diverse individuals, not exclusively white males in their 40’s and 50’s (as most do). Balance personal pronouns. For unnamed, generic individuals such as a supervisor or senator, balance the use of he and she. Avoid words that describe particular relationships: your wife, your husband, your boyfriend, your girlfriend. Doing this will inadvertently exclude certain groups of people. Know the dates of major religious holidays and know when it is/is not appropriate to release certain stories. Don’t describe individuals by race, ethnicity, religion, age, sexual orientation, or mental disability unless the information is relevant to your document’s purpose. More Writing Tips Use short sentences (the speaker needs to breathe!) Limit each sentence to one idea (avoid linking ideas with and, but, because and although) Use concrete words and images, not abstractions Challenge every word in every sentence (Is each word necessary? Can you replace a long word with a shorter one?) Repeat main points (look for opportunities to state the main point more than once) Avoid closing with “In Conclusion.” Route 29 drive-in Samantha Riesterer, Mohammed Almasoud, Mohammad Alharbi Target audience is people of the Menomonie community 1 Why Family orientated Safe & fun environment Tailgating Pet friendly Children can move around Social event Bring jobs to the community 2 How $500,000 People in the community to help out and donate Local businesses Rent out the space during off time Give local business help and see if they could donate -Pember Companies Inc. for the construction part Rent out space during off time 3 Where HWY 29 outside of Menomonie Had to be outside of Menomonie because of noise and light issues. Make sure that the back of the screen is facing the road so people cannot watch the movie from outside of the parking lot 4 How we’ll make money Ticket price Concessions Other activities 5 Ticket Information 2 movies per night Kid friendly New release $15 per carload on Friday, Saturday, and Sunday $10 per carload on Tuesday and Thursday $7 single person 2 movies per night - first one starting at 6:30pm and second starting at 9pm Cost is for both or just one movie.. Cheap compared to $8.65 which was the average ticket cost in 2016. Carload is as many people that can fit in the car Most of the business income comes from concessions and activities provided 6 Concessions Popcorn $3.75 small $4.50 medium $5.25 large Pizza $3.00 per slice $12 per 12in pizza Pretzels & Cheese $3.50 Ice cream $2.00 cone or dish with 1 scoop $1.25 per scoop Candy $1.00 per candy bar Beverages $2.00 small $2.75 medium $3.50 large 7 Other Activities Mini Golf Arcade Games Outside Park 8 References 9

How Do I Writewhat Do I Writewriting For Public Relations Practition

How Do I Writewhat Do I Writewriting For Public Relations Practition

How Do I Write? What Do I Write? Writing for Public Relations Practitioners Why Write? Public relations practitioners target the news media as an intervening public (to get their message out to the other, larger publics). News Releases News Releases are one of the most important, but often misused, documents in public relations.

What is it: An objective, straightforward, unbiased news story that a public relations practitioner writes and distributes to appropriate news media. More on News Releases Why are they often misused? Research shows “gatekeepers” throw 90% of the news releases they receive because: They have no local interest (no appeal to a particular audience) AND/OR They’re too promotional (lacking objectivity) An effective news release: Uses its heading and first paragraph to show a gatekeeper that it contains local interest. Sounds as if it were written by an objective reporter, not a public relations practitioner. Most news releases are written in newspaper style.

They reach the “gatekeepers” (newspaper editors, magazines, radio stations, TV stations and/or TV networks) in several different ways: Mailed; Faxed; E-mailed; Etc. Media Kits Definition: Packages at least one news release with other supporting documents. “Supporting Documents” usually include: Fact sheets (a what-who-when-where-why-how breakdown of the news release, usually written bullet-style), and Backgrounders (a supplement to the news release, containing background info on the person, product, company, etc., named in the news release) Could include testimonials or biographies Let’s Get Started A news/press release should contain the following elements: Headline (used to grab the attention of journalists and briefly summarize the news) Dateline (contains the release date and usually the originating city of the press release) Introduction (