How Medium Of Communication Can Influence Effective Communic

Topichow Medium Of Communication Can Influence Effective Communicatio

How medium of communication can influence effective communication process? (1500 words using reference below) Berger, J. and Iyengar, R., 2013. Communication Channels and Word of Mouth: How the Medium Shapes the Message. Journal Of Consumer Research, Vol. 40, Issue 3, p. October 2013, Available at < [1]> [Accessed 14 April 2016] Brotheridge, C., Neufeld, D. and Dyck, B., 2015. Communicating virtually in a global organization. Journal Of Managerial Psychology, Vol. 30, Issue 8, p. Available at < [1]> [Accessed 14 April 2016] Ho, C., 2013. Communication Makes a Corporate Code of Ethics Effective: Lessons from Hong Kong. Journal of Construction Engineering & Management, Vol. 139, No. 2, p. January 2013, Available at < [1]> [Accessed 8 April 2016] Hung, K., & Lin, C., 2013. More communication is not always better? The interplay between effective communication and interpersonal conflict in influencing satisfaction. Industrial Marketing Management, Vol. 42, No. 8, p. November 2013, Available at < [1]> [Accessed 8 April 2016] Magee, R., 2013. Can a print publication be equally effective online? Testing the effect of medium type on marketing communications. Marketing Letters, Vol. 24, No. 1, p85-95. March 2013, Available at < [1]> [Accessed 8 April 2016]

Paper For Above instruction

The medium of communication plays a pivotal role in shaping how messages are conveyed, received, and interpreted in various contexts. As technology advances and organizational structures become increasingly globalized, understanding the influence of communication mediums on effectiveness is essential. This paper explores how different communication channels impact the clarity, perception, engagement, and overall success of communication processes, supported by scholarly research and real-world examples.

Historically, face-to-face communication has been considered the most effective medium due to its ability to incorporate non-verbal cues, immediate feedback, and personal connection. However, with technological progress, new mediums such as email, instant messaging, social media, and video conferencing have emerged, each with unique advantages and limitations. Berger and Iyengar’s (2013) research emphasizes that the medium substantially influences the message's strength and the word-of-mouth dynamics, indicating that the choice of channel can amplify or attenuate the message’s impact. For instance, social media can rapidly disseminate information to a broad audience, but it might compromise depth and contextual understanding.

Virtual communication, especially in global organizations, also underscores the importance of medium selection. Brotheridge, Neufeld, and Dyck (2015) illustrate how virtual channels like email and video calls facilitate cross-cultural and remote collaboration, yet they also pose challenges related to misinterpretation and lack of personal touch. The effectiveness of virtual communication depends heavily on the platform’s features and organizational practices that promote clarity and engagement. For example, video conferencing allows richer interaction through visual cues, but it requires management of technical issues and participant attentiveness.

Furthermore, the medium can influence organizational culture and ethics. Ho (2013) highlights that corporate ethics communication through suitable channels enhances transparency and credibility, especially in diverse cultural contexts such as Hong Kong. An unethical or inconsistent communication medium can lead to misunderstandings or cynicism among employees and stakeholders. Conversely, well-chosen channels foster alignment with organizational values, reinforce ethical standards, and improve internal and external trust.

The type of medium also affects interpersonal satisfaction and conflict. Hung and Lin (2013) argue that more communication is not necessarily better; instead, the effectiveness depends on the appropriateness and clarity of the chosen medium. Overcommunication or poorly managed channels can lead to information overload, misunderstandings, and interpersonal conflicts, ultimately reducing satisfaction and collaboration. Selective, concise, and contextually appropriate mediums tend to foster better relationships and more efficient exchanges.

From a marketing perspective, Magee (2013) examines how the medium influences consumer perceptions and engagement. His findings suggest that print and online publications, though different in form, can be equally effective if tailored adequately. Online media offers immediacy and interactivity, but traditional print can convey credibility and depth. Marketers need to adapt their message delivery to the medium’s strengths to maximize message retention and consumer trust.

In conclusion, the choice of communication medium significantly influences the effectiveness of communication processes across personal, organizational, and marketing domains. Factors such as immediacy, richness, cultural considerations, and technological compatibility determine how well a message is perceived, understood, and acted upon. As digital communication continues to evolve, organizations must strategically select and optimize their communication channels to foster clarity, engagement, and trust, ensuring that the medium aligns with the intended message and audience.

References

• Berger, J. & Iyengar, R. (2013). Communication Channels and Word of Mouth: How the Medium Shapes the Message. Journal Of Consumer Research, 40(3), October.
• Brotheridge, C., Neufeld, D., & Dyck, B. (2015). Communicating virtually in a global organization. Journal Of Managerial Psychology.
• Ho, C. (2013). Communication Makes a Corporate Code of Ethics Effective: Lessons from Hong Kong. Journal of Construction Engineering & Management, 139(2), January.
• Hung, K. & Lin, C. (2013). More communication is not always better? The interplay between effective communication and interpersonal conflict in influencing satisfaction. Industrial Marketing Management, 42(8), November.
• Magee, R. (2013). Can a print publication be equally effective online? Testing the effect of medium type on marketing communications. Marketing Letters, 24(1), 85-95.
• Additional scholarly sources relevant to the influence of communication media.