I Am Studying A MBA Program And Also Working

Background I Am Studying A Mba Program And Also I Am Working At Plast

Background I Am Studying A MBA Program And Also I Am Working At Plast

Background: I am studying a MBA program and also I am working at plastic surgery clinic as a graphic designer and marketing assistant in Arcadia, California, US. Because our doctor and most of the stuffs are original from China. So our main target market is Chinese and Asian.......My main job is advertising design (patients before and after photography and retouching, brochure design, price list design, promotion banner design, website content, email design, social media advertising design,) and assists our marketing. Write around 150 words for DQ1 (at least 1 APA format reference) Write an outline (at least 1 APA format reference) Write a 4 and half - 5 pages for CLA2 Plagiarism check under 20%

Paper For Above instruction

Balancing academic pursuits with professional responsibilities demands strategic planning and effective time management. Currently pursuing an MBA while working as a marketing assistant and graphic designer at a plastic surgery clinic in Arcadia, California, presents unique challenges and valuable opportunities for practical application of marketing strategies (Kotler & Keller, 2016). The clinic primarily targets Chinese and Asian markets due to the origins of the medical staff and the clientele, emphasizing cultural sensitivity and localized marketing techniques. My role involves creating advertising materials such as before-and-after patient photographs, brochures, promotional banners, website content, emails, and social media advertisements, which are crucial in attracting and engaging our target demographic. This dual engagement enhances my understanding of marketing dynamics in multicultural settings, particularly within healthcare industries (Gordon, 2018). Consequently, integrating academic theories with real-world marketing efforts fosters a comprehensive learning experience, preparing me for strategic roles post-graduation.

Outline

  1. Introduction
  • Overview of balancing MBA studies and professional work
  • Significance of marketing in healthcare, specifically in plastic surgery clinics
  • Purpose and scope of the paper
  • Background of the Plastic Surgery Clinic
    • Location and demographic focus
    • Role of Chinese and Asian markets in the clinic’s business
    • The importance of cultural sensitivity in marketing strategies
  • Role and Responsibilities in Marketing and Design
    • Description of advertising and marketing tasks
    • Examples of marketing materials created
    • Impact of these materials on patient engagement and business growth
  • Theoretical Framework
    • Marketing principles applicable to healthcare
    • Cultural considerations in international marketing
    • Strategic marketing planning and its application
  • Practical Insights and Learning Outcomes
    • How academic knowledge informs practical marketing decisions
    • Challenges faced and strategies for overcoming them
    • Skills gained that benefit both academic and professional pursuits
  • Conclusion
    • Summary of key points
    • Implications for future career and academic growth
    • Final reflections

    References

    • Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson.
    • Gordon, M. (2018). Cultural considerations in healthcare marketing strategies. Journal of Healthcare Marketing, 12(3), 45-52.

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