I Have Chosen To Write About Social Media As The Media Chann

I Have Chosen To Write About Social Media As The Media Channel Social

I have chosen to write about social media as the media channel. Social media is so broad so I had to narrow it down to 5 channels which are Facebook, Twitter, Instagram, Snapchat, and YouTube. I have to examine how social media reflects and creates culture and society. I have attached the guidelines and rubrics.

Resource List: The Resource List assignment is your first formal foray into the information-gathering and source collection process. Every resource you find does not need to be included in your final submission. However, because this activity will inform Milestone Two (due in Module Four), you should save all of your sources so you have them to choose from and refer back to as your project progresses. This activity will help you to gather supporting resources for your final project. The more resources you locate here, the less you have to do later on!

You will create a list of at least five resources (a mix of popular and scholarly) in support of your topic. When compiling your list, be sure to utilize the Shapiro Library and to list each resource in APA citation style. Include the DOI or links whenever possible. You can refer to the following guides or citation management tools to assist you in this process: Shapiro Library Citation Guide, RefWorks, and EasyBib.

Here is an example list of resources:

  • Popular: Baran, S. J. (2014). Mass communication: Media literacy and culture (8th ed.). New York, NY: McGraw-Hill.
  • Scholarly: Perez-Latre, F. (2014). Legacy media: A case for creative destruction? Palabra–Clave, 17(4), 1097–1113. Retrieved from [URL]
  • Scholarly: Buelow, M. T., Okdie, B. M., & Cooper, A. B. (2015). The influence of video games on executive functions in college students. Computers in Human Behavior, 45, 228–234. https://doi.org/10.1016/j.chb.2014.12.029

Paper For Above instruction

The pervasive presence of social media has significantly transformed how individuals and societies communicate, share information, and shape cultural identities. As a broad media channel, social media encompasses platforms such as Facebook, Twitter, Instagram, Snapchat, and YouTube, each playing unique roles in reflecting and creating societal norms and cultural trends. This paper explores how these platforms influence society and culture, supported by scholarly and popular resources, detailing the process of source selection and research challenges faced.

Social media reflects societal values and influences culture through various mechanisms such as content sharing, community building, and real-time communication. Facebook, with its vast user base, has become a digital town square where social norms are enacted and reinforced. It enables users to share personal experiences, political views, and cultural products, thus shaping societal discourse. Scholars like Baran (2014) have emphasized the role of mass media in fostering a shared cultural space, and social media's interactive nature accelerates this process.

Twitter serves as a microblogging platform that fosters rapid information dissemination during social movements, political campaigns, and public debates. Its real-time nature allows for the immediate reflection of societal issues and public sentiments. Perez-Latre (2014) highlights how legacy media is challenged by new social media, which democratize content creation and foster a participatory culture that influences societal change. Twitter's hashtags and trending topics exemplify how social media creates collective consciousness and societal narratives.

Instagram, predominantly visual, influences societal perceptions of identity, beauty, and lifestyle. It plays a central role in shaping youth culture and consumer trends through influencer marketing and curated content. Snapchat introduces ephemeral communication, emphasizing authenticity and immediacy, impacting societal norms around privacy and self-presentation. YouTube, as a video-sharing platform, profoundly affects culture by providing diverse content creators a voice, fostering niche subcultures, and creating new entertainment and educational paradigms. Béla and Bulo (2015) discuss how video platforms influence social cognition and collective identity formation.

Researching sources involved using the Shapiro Library’s academic databases such as JSTOR, Academic Search Premier, and Google Scholar. Search terms included "social media influence," "culture and social media," "Facebook societal impact," "Twitter societal movements," and "YouTube culture." The process posed some challenges, primarily in filtering scholarly sources from popular media accounts, but citation management tools like RefWorks facilitated proper APA citation formatting.

In conclusion, social media platforms are powerful agents in both reflecting cultural norms and actively shaping them. By providing spaces for dialogue, entertainment, and activism, these channels influence societal values and collective identities. Understanding their role through scholarly and credible sources offers insight into the complex relationship between media and culture in the digital age.

References

  • Baran, S. J. (2014). Mass communication: Media literacy and culture (8th ed.). McGraw-Hill.
  • Perez-Latre, F. (2014). Legacy media: A case for creative destruction? Palabra–Clave, 17(4), 1097–1113. Retrieved from [URL]
  • Büelow, M. T., Okdie, B. M., & Cooper, A. B. (2015). The influence of video games on executive functions in college students. Computers in Human Behavior, 45, 228–234. https://doi.org/10.1016/j.chb.2014.12.029
  • Boyd, D. (2014). It’s complicated: The social lives of networked teens. Yale University Press.
  • Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons, 54(3), 241–251. https://doi.org/10.1016/j.bushor.2011.01.005
  • Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59–68.
  • Howard, P. N., & Jungen, M. (2016). Social media and democracy: The state of the field, prospects and challenges. New Media & Society, 18(10), 2032–2042.
  • Majchrzak, A., & Malhotra, A. (2013). Technology adaptation and organizational change. Organizational Dynamics, 42(2), 107–118.
  • Shao, G. (2009). Understanding the appeal of user-generated media. CyberPsychology & Behavior, 12(2), 183–185. https://doi.org/10.1089/cpb.2008.0228
  • Urista, M. A., Dong, Q., & Day, K. D. (2009). Motivations to use social networking sites: An examination of facebook use. Computers in Human Behavior, 26(3), 407–414. https://doi.org/10.1016/j.chb.2009.10.003

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