I Need To Complete This Assignment: President Learner Wants

I Need To Complete This Assignment President Learner Wants Your Assu

Write a memo, or paper, that supports the strategy you suggest for the new MedEd’s business. Which is best for success of the new firm? – Intermediation, traditional brick-and-mortar — Disintermediation, services accessed directly and by-passes traditional marketing channel, or Reintermediation, combining online with conventional brick-and-mortar. Why? What specifics do you suggest to be your stance about the approach, of your intermediation, disintermediation, and reintermediation, you wish to take? Explain your plan in some detail—give at least a page explaining what you will.

Paper For Above instruction

The advent of digital technology has revolutionized the healthcare industry, offering new pathways for delivering services and engaging with patients. For MedEd, a new business venture in the healthcare education sector, choosing the optimal digital marketing strategy is crucial for reducing administrative costs and enhancing customer relationships. Among the three core approaches—intermediation, disintermediation, and reintermediation—reintermediation presents the most comprehensive and sustainable model, combining the strengths of online delivery with traditional brick-and-mortar services.

The intermediation model primarily involves accessing healthcare information through existing brick-and-mortar providers. While this approach ensures personal touch and face-to-face interactions, it often entails higher administrative costs due to physical infrastructure, manual recordkeeping, and in-person scheduling. Although suitable for certain high-touch services, for MedEd’s scale and digital orientation, relying solely on intermediation may limit operational efficiency and increase costs, contradicting the goal of cost reduction and customer engagement enhancement.

Disintermediation, by contrast, entails direct access for customers to healthcare services and information, bypassing traditional providers altogether. This model reduces overheads associated with physical facilities and accelerates service delivery through online channels. For MedEd, direct online access to courses, educational modules, and consultation services could lower administrative expenses and allow for scalable, flexible learning environments. However, this approach may raise concerns regarding quality assurance, trust, and the necessity for personalized support, especially given the sensitive nature of healthcare education and coaching.

Reintermediation, the hybrid approach, effectively combines the digital capabilities of online platforms with traditional brick-and-mortar elements. This model leverages third-party online services for data analysis, customer management, and secure payment processing, while also maintaining physical centers for in-person training or consultations when necessary. For MedEd, reintermediation could involve offering online courses supplemented by on-ground workshops, certification programs, or in-person exams. This approach capitalizes on digital marketing channels—such as targeted advertising, social media engagement, and content marketing—while preserving essential in-person interactions that build trust and credibility.

Several organizations exemplify the reintermediation model successfully. For example, Teladoc Health combines online telehealth consultations with partnerships with traditional healthcare providers, offering a seamless integration of telemedicine and in-person care (Teladoc, 2023). Similarly, Coursera collaborates with universities and institutions to provide online courses complemented by in-person workshops and exams. These examples demonstrate the viability of blending digital and physical channels to optimize costs, improve customer experience, and foster long-term relationships.

In conclusion, for MedEd to succeed in its mission of providing healthcare education efficiently and effectively, adopting a reintermediation strategy is advisable. This approach provides the flexibility to scale digital offerings, reduce administrative burdens, and enhance customer engagement by combining the best of online convenience and personal interaction. Implementing advanced digital marketing channels—such as targeted social media campaigns, email outreach, and online community building—will further cement MedEd’s presence in the digital space and attract a broad user base. Through reintermediation, MedEd can establish a responsive, cost-effective, and reputable platform aligned with evolving healthcare consumer preferences.

References

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• Coursera. (2023). Collaborations and Partnerships. https://www.coursera.org/about/partners
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