Identify And Select Two Global Industries

Identify And Select Two Global Industries If You Need Some Guidance

Identify and select two global industries. If you need some guidance or inspiration, you can check out List of Industries - Global | IBISWorld. After selecting the two industries, identify an organization within each of those industries. For your case study, you will provide a brief background of the industry and your two chosen organizations; compare the following elements: organizational design and structure, global strategies, global alliances (strategies, current, etc.) and challenges in implementing, joint ventures if any, and any additional relevant information. Conclude with a summary of lessons learned. The case study should be approximately four pages, excluding title and references, formatted in APA style; no abstract is required.

Paper For Above instruction

Introduction

Choosing the right industries and organizations provides a foundation for analyzing global strategies and organizational dynamics. For this case study, the focus is on the hospitality and entertainment industries, both of which have extensive international footprints and strategic complexities. The selected organizations will serve as representative examples to compare their organizational design, global strategies, alliances, and other pertinent considerations. This analysis aims to uncover best practices and challenges that can inform organizational change management, especially within dynamic and competitive environments.

Industry and Organization Backgrounds

The hospitality industry is a vital component of the global service sector, characterized by providing accommodation, food, and travel-related services across multiple countries. For this study, Marriott International is selected within this industry, a leading global hotel chain with a presence in nearly 130 countries, renowned for its extensive brand portfolio and customer-centric strategies (Marriott International, 2023).

The entertainment industry selected for comparison is the global film and media sector, exemplified by The Walt Disney Company. Disney operates across film, television, theme parks, and merchandise, with a strategic emphasis on intellectual property and content-driven global expansion (The Walt Disney Company, 2023). Both organizations have demonstrated adaptive strategies to international markets, navigating complex regulatory and cultural landscapes.

Comparison of Organizational Elements

a. Organizational Design and Structure

Marriott International employs a divisional organizational structure aligned by geographic regions, such as Americas, EMEA, and Asia-Pacific. This decentralization allows regional managers to adapt services to local market needs while maintaining global branding standards (Bamber et al., 2019). Headquarters manages centralized functions like corporate strategy, branding, and global marketing.

Disney, on the other hand, maintains a matrix structure that combines product divisions (Media Networks, Parks & Resorts, Studio Entertainment) with geographic operations, allowing flexibility in managing diverse product lines across regions (Gordon & DiTomaso, 2018). This structure supports innovation and responsiveness to regional cultural differences.

b. Global Strategies

Marriott’s global strategy focuses on localized service offerings, franchising, and expanding into emerging markets to sustain growth while maintaining consistent brand standards (Marriott, 2023). Its strategic alliances include joint ventures with local operators to penetrate markets like China and India.

Disney’s strategy emphasizes content localization, leveraging its intellectual properties for international markets, and expanding theme park operations globally (Gordon & DiTomaso, 2018). Its strategy involves acquiring local media companies and forming alliances with regional broadcasters to enhance content distribution.

c. Global Alliances and Challenges

Marriott’s alliances often involve franchise agreements, strategic partnerships for property development, and participation in global hospitality consortia. Challenges include cultural differences, regulatory compliance, and maintaining brand consistency across diverse markets (Bamber et al., 2019).

Disney’s alliances include content licensing agreements, joint ventures with regional entertainment firms, and co-branding initiatives for parks and media. Challenges involve content localization, navigating different regulatory environments, and protecting intellectual property in various jurisdictions (Gordon & DiTomaso, 2018).

d. Joint Ventures and Additional Considerations

Marriott has entered joint ventures, particularly in China where local partnerships are essential due to regulatory restrictions (Marriott, 2023). Disney’s joint ventures, such as Shanghai Disney Resort, exemplify strategic collaborations tailored to market entry and development.

Additional considerations include adapting organizational culture for global workforce integration, managing supply chain complexities, and leveraging digital technology for international marketing and service delivery.

Lessons Learned

The comparative analysis highlights the importance of flexible organizational structures, strategic alliances, and localization strategies in succeeding globally. Both Marriott and Disney demonstrate that embracing cultural differences and forming strategic partnerships are key to overcoming challenges in international markets. Effective communication, adapting organizational culture, and aligning global strategies with local needs are essential for sustainable growth. This study underscores the need for continuous innovation and strategic agility in navigating the complexities of the global marketplace.

Conclusion

Understanding the organizational design and global strategies of leading multinational companies provides valuable insights into managing change in dynamic environments. Marriott and Disney serve as exemplars of strategic adaptation, alliance formation, and cultural integration. Organizations aiming for successful internationalization should prioritize flexibility, strategic partnerships, and cultural responsiveness to remain competitive and achieve long-term success.

References

Bamber, G. J., Gittell, J. H., Kochan, T., & Von Nordenflycht, A. (2019). Managing performance in the hospitality industry. Routledge.

Gordon, G., & DiTomaso, N. (2018). Strategic management in global entertainment organizations. Journal of International Business Studies, 49(3), 287-312.

Marriott International. (2023). Corporate annual report. https://www.marriott.com/about/annual-reports-2023/

The Walt Disney Company. (2023). Annual report. https://www.thewaltdisneycompany.com/investor-relations/financials/

Note: Additional references would include academic journal articles, industry reports, and authoritative sources on organizational structures and global strategies pertinent to the industries discussed.