Identify Work Practice Characteristics In Your Workpl 942210

Identify Work Practice Characteristics In Your Workplace Or Any Anothe

Identify work practice characteristics in your workplace or any another work environment. What types of engineering controls, administrative controls, and personal protective equipment (PPE) are used? · 200 word min · In text citation · Reference for in text citation · APA Style format. Presented by: rodrigo nunez Principles of Persuasion and PSA Previous Research on Persuasion Persuasion is the process of guiding yourself or others towards the adoption of an attitude, idea or action by rational and symbolic means. Earlier studies on persuasion include Milgram’s Experiment: Milgram, S. (1963). Behavioral Study of Obedience. Journal of Abnormal and Social Psychology, 67, . Milgram, S. (1965). Some conditions of obedience and disobedience to authority. Human Relations, 18, 57-76 Mario Moussa and G. Richard Shell in their book “ The art of Woo†have described four step approach to Strategic persuasion. The steps include- survey your situation, confront the five barriers, make your pitch and secure your commitments. Persuasion is process by which a message induces change in feelings, attitudes, or behaviors. How do we get people to feel, believe, and do what we want them to feel, believe, and do? The summary and conclusion of Milgram’s research was disturbing for author. They raise probability that human nature or more precisely, the kind of the characters produced in the American democratic society could not be counted on to protect its citizens from cruelty and brutal treatment at direction of unkind authority. A substantial proportion of the people do what they are actually told to do regardless of content of act and without limits of conscience, so long as they observe that the command comes from genuine authority.†How do we get people to feel, believe, and do what we want them to feel, believe, and do? The process by which a message induces change in feelings, attitudes, or behaviours. How do we get people to feel, believe, and do what we want them to feel, believe, and do? The process by which a message induces change in feelings, attitudes, or behaviours is called as persuasion. How do we get people to feel, believe, and do what we want them to feel, believe, and do? The process by which a message induces change in feelings, attitudes, or behaviours. How do we get people to feel, believe, and do what we want them to feel, believe, and do? The process by which a message induces change in feelings, attitudes, or behaviours. How do we get people to feel, believe, and do what we want them to feel, believe, and do? The process by which a message induces change in feelings, attitudes, or behaviours is called as persuasion. How do we get people to feel, believe, and do what we want them to feel, believe, and do? 2 How principles of persuasion studied Stanley Milgram, Psychologist, Yale University, conducted a 1974 experiment Ordinary people were asked to shock ‘victims’ when they answered questions incorrectly. The participants were told that the shocks they gave increased 15 volts in intensity each time the person answered incorrectly. As participants continued to shock their victims, the respondents feigned increasing discomfort until they let out agonized screams and demanded to be released. Astoundingly, about two-thirds of participants ignored these cries of pain and inflicted the full dose of 450 volts. Milgram selected applicants for his experimentation by newspaper publicizing for male participants to take part in study of learning at the Yale University. The procedure was that participant was paired with other person and they depicted lots to find out who would be ‘learner’ and who would be ‘teacher’. The draw was static so that participant was always teacher and learner was one of the Milgram’s confederates. The learner was taken into room and had electrodes close to his arms and teacher and other researchers went into room next door that contained an electric shock generator and row of the switches marked from 15 volts to 375 volts to 450 volts. 3 Validity of research and conclusion If in this study an anonymous experimenter could successfully command adults to subdue a fifty-one year old man, and force on him painful electric shocks against his protests one can only wonder what government, with its vastly greater authority and prestige can command of its subjects.†Stanley Milgram, Some Conditions of Obedience and Disobedience to Authority Thus we can conclude from this experiment that persuasion is a very important tool and it will be very effective to reach out to large group of audience. 65% means two-thirds of the participants continued to highest level of almost 450 volts. All participants sustained to 300 volts. Milgram did many experiments– he carried out almost 18 variations of study. All he did was change situation to understand that how this affected obedience. 4 Lesson learned through studies Results surprised everyone: 26 out of 40 (65%) went all the way to 450 volts (potentially lethal) Only 5 stopped before 300 volts Very stressful for participant – often protested, but still obeyed “According to Milgram, the real culprit in the experiments was the [participants’] inability to defy the wishes of the boss, the lab-coated researcher who urged and, if necessary, directed them to perform their duties, despite the emotional and physical mayhem they were causing.†Research concluded that the subjects’ sex was irrelevant to their willingness to shock the victim. Ordinary people are probable to follow all orders given by authority figure, even to degree of killing an innocent human-being. People tend to follow orders from the other people if they identify their authority as ethically right based. This response to sincere authority is learned in variety of conditions, for instance in school, family and workplace. 5 Public Service Announcement A PSA is a non-commercial advertisement broadcast on television and radio focused on the public good. It is intended to modify public attitude by raising awareness. The objective of our PSA is to Spark attitudinal or behavioral change Raise awareness, inspire action and save lives. Need to identify a consumer insight through strategic planning Utilize our qualitative and quantitative research to address:- What is stopping them from action? What message will be relevant and motivational? How can we deliver message? Why would the consumer believe the message? Creative Argument for Persuading viewers on recycling Through our video we need to encourage the audience and we need to appeal the audience which should be based on three approach: 1. LOGICAL- An argument based on facts, statistics and research. So we can include various research data that how waste has accumulated over a period of time and that it needs to be recycled. 2. Emotional- getting an emotional response is a better way to convince our audience. 3. Moral- It is the last way to convince people for them to do the right thing and in our case it would be to conserve environment by recycling. Primary Principles of persuasion Six weapons of influence are mainly- Reciprocity, commitment and Consistency, Social proof, Authority, liking and scarcity. We can use these principles in creation of our recycling video. Reciprocation recognizes that people feel indebted to those who do something for them or give them a gift.

For marketers, Cialdini says: “The implication is you have to go first. Give something: give information, give free samples, give a positive experience to people and they will want to give you something in return.†social proof is When people are uncertain about a course of action, they tend to look to those around them to guide their decisions and actions. They especially want to know what everyone else is doing – especially their peers. 9 Principles good fit for this PSA Robert B. Cialdini, Influence: The Psychology of Persuasion (revised; New York: Quill, 1993) Reciprocity: we want to repay, in kind, what another person has provided us.

For this assignment, you will need to:

- Present a creative argument that will persuade viewers of the need to recycle, which the video will be based on.

- Use at least two primary principles of persuasion within this presentation.

- In the final slide, outline which principles were used and why they are a good fit for this PSA.

Your presentation should be a minimum of 10 slides (excluding title and references).

- Be creative with graphics and fonts, and discuss and apply persuasion principles.

- Use your textbook and at least five credible sources from the Argosy Library.

- Cite all sources in APA format throughout the presentation and in the references slide.

- The entire work should be approximately 1000 words, including in-text citations and references.