IMC Activity Examples For Your Marketing Plan 287966

Imc Activity Examplesmkt301as Part Of Your Marketing Plan

Imc Activity Examplesmkt301as Part Of Your Marketing Plan You Are Req

IMC Activity Examples MKT301 As part of your marketing plan you are required to create a promotional plan as described in the instructions. There are two parts – the creative brief that explains the action item or activity and mock-ups of your ads or promotional materials as shown in the following examples. As you’ll see – most of these are nothing more than PowerPoint slides created by students like yourself taking MKT301. You are not expected to be design experts or graphic artists. Your instructor simply wants to see that you can demonstrate the concept of matching message, imagery and choice of media to your target audience.

Be creative and have some fun with this! The first few are for a non-profit providing low cost spay and neuter services. The first two are print ads and the second two are billboards. The last is a direct mail piece for a fundraising event. Now this is what I call a Mother’s Day Come on, give her break on Mother’s Day by not letting her become a mother.

Spayed kitties live longer and healthier lives and don’t contribute to overpopulation. Call the Animal Coalition of Tampa today to make your low cost spay or neuter appointment.ANIMAL COALITION OF TAMPA Low Cost Spay and Neuter Billboard Oh boy, oh boy, oh boy I love a car ride! Neutered dogs live longer, healthier lives and make better pets. Call Animal Coalition of Tampa today for your low cost spay or neuter appointment (sunglasses extra). Contact information It may be the most important trip of his life It’s Cinco de Meow at ACT Standard 4.5†x 5.75†Coated Postcard Join Mewguel and his friends May 5, 2009 for an evening to help end pet overpopulation.

Sponsored by Corona Beer and SweetBay Call for Reservations Indicia USPS non-profit Call for Reservations Music • Food • Cash Bar • Silent Auction Animal Coalition of Tampa 1719 Lemon Street Tampa, FL 33613 MAY 5, 2009 7:00pm SKIPPER’S SMOKE HOUSE 5000 SKIPPER ROAD INDIVIDUAL TICKETS $$ COUPLES $$ BUY THREE AND THE FOURTH IS ON THE KITTIES! CORPORATE TABLES AVAILABLE ADDRESS BLOCK The next two are for Elder Care, an in-home service for retirees. Taking care of our parents Elder Care “Say No to nursing homes and YES to in- home care†Call us at Print ad Elder Care We’ll do everything, so you don’t have to! #momcare [email protected] Billboard The next two are for Kid Keeper, a device that allows parents to keep track of their kids in busy public places Kid Keeper, the latest in child tracking technology.

Not only will it keep them safe, but they will love the fun colors and designs. Call today to receive special pricing! Print ad, billboard or online ad Print ad or movie theatre slide The next one is a bit unique. It is a hand drawn storyboard for a YouTube video promoting a summer camps for aspiring film makers. The one that follows it is a print or online ad for the same camp.

This could be you one day… A summer camp to bring out your creative film aspects and unique ideas. Visit our twitter @BTSFILMcamp This is an amusing print ad or billboard for a pet boarding or daycare business. Note the cute logo. The next two are ads for Officer Friendly, a non-profit associated with a police department. The last of the three is another hand drawn storyboard.

The next is a bit more edgy and controversial. The student made this using clip art and then added text in MS Illustrator. This is more complicated than yours will likely be but is a great example of the possibilities. The following slide is an ad for Gamedate.com, an online dating service for sports fans. This could serve as a billboard, print ad or movie theatre ad among other uses.

Just modify the layout to fit the medium. The last few slides are examples of e-marketing or social media. Social Media: Twitter Twitter: Tweets Social Media: Instagram Integrated marketing communication example This is the culmination of your marketing plan and will carry more weight in the grading. In this section you will detail the advertising and promotional activities you will use in your project. You have many options regarding what IMC plans you create for your project and should select those that best fit your product/service/non-profit.

You should also select those that interest you personally or professionally. You are required to complete TWO advertising or promotional IMC items for your product or service. DO NOT ATTEMPT THIS UNTIL YOU HAVE COMPLETED MODULE 7! THE GRADING WILL ASSUME YOU HAVE THE KNOWLEDGE AND INFORMATION FROM THE MODULE AND ELDER CARE SCENARIO. There are two parts to your IMC assignment.

First, you will complete a creative brief for each of your activities. There is an example below. Second, you will create an example or mock-up of your activity. You will find some examples in Module Seven. These examples will not cover all the options you might select for your IMC activities.

They will, however, give you some ideas regarding what is expected of you. Generally, everything you need to do can be created in PowerPoint or similar applications. BE SURE THAT IF YOU USE ANY GRAPHIC PROGRAM OTHER THAN MS OFFICE YOU SUBMIT YOUR EXAMPLES OR MOCKUPS AS PDFs SO YOUR INSTRUCTOR CAN VIEW THEM. Note that you are not expected to be a graphic artist or Website designer. Nor are you expected to create an entire social media campaign.

You ARE expected to demonstrate that you have a basic understanding of the IMC activities you have selected. Some IMC Options: Here are just some of the options you have for an IMC activity. Select any TWO of these or add ideas of your own. You may use any one option ONCE. You must select two different activities.

NO “flyers†allowed. Flyers are not marketing, they are wat you use to announce the school dance. These are ONLY suggestions – feel free to use your imagination. Magazine print ad Radio ad TV commercial Social media YouTube ad Guerilla campaign Direct mail Direct email Press release Outdoor ad (billboard, bus ad, car wrap) Coupons Trade show or event Web site (create your landing page) Regardless of which options you select, you will be required to complete a Creative Brief using a format similar to the one below. Creative briefs: Creative briefs are used as a standard template to communicate between those involved in a marketing communication project.

This might be between an ad agency and their client or between marketing staff members and their director. The exact information and the template will vary from organization to organization, but the one below is fairly common. In our class, you will use the brief to describe the IMC portion of your marketing plan. These will be included in your final written project and your presentation. Your brief will not include the middle column.

The example below is for Puppy Palace, an upscale dog daycare faculty (yes, there are such things). Process Step Description Example Project What are you producing or doing? Keep this simple and short. A 30 second video for our website and YouTube Objectives Use the SMART model, but be brief. Be very specific.

The objective of the video is to increase our visibility and creative a differential advantage for our high-end product model. We want to increase time on-site for our website and see XXX views on YouTube. Target Audience Use the same metrics that you used in your segmentation plan. Our target audience for the video is upper middle to upper income, media savvy, well-educated and status conscious. These consumers see their dogs as members of the family and spend on them accordingly.

Key message What is the one true thing you want your customer to believe as a result of this IMC activity? What should they think, believe and do as a result of this activity? Puppy Palace is the premier choice for families that want the same daycare for their dogs that they would select for their children. As a result, they consider PP as the only choice for “real dog parents†The tone should be fun, engaging and informal. Deliverables What are the deliverables for this IMC activities?

Storyboard Shoot/location schedule Equipment list Talent Budget 30 second video formatted for the web and optimized for portable devices. Deadlines and Mechanical requirements This is the “nuts and boltsâ€. It includes printing requirements, graphic design requirements, quantities, mailing details, deadlines, etc. It should include everything that the staff needs to execute the project. Storyboard is due in 10 days.

Production requirements in 15 days. Finished video in 30 days. Video must be compatible with all major delivery modes. Backups must be secured. B-roll and raw footage to be delivered to the client.

Budget What is this going to cost? Project budget is $7500 Examples or mock-ups See the PowerPoint in Module 7 for examples. The Presentation instructions: A narrated presentation to the class not to exceed eight (8) minutes in length. You should assume that you are presenting your plan to a potential investor or lender – a professional business audience (think TV’s Shark Tank). Keys to a successful presentation: ï‚· Professionally prepared slides ï‚· Presentation skills count – enunciation and correct pronunciation is important ï‚· Avoid background noise ï‚· Do not read the slides - tell your story ï‚· Be prepared for the discussion in Module 8 – your classmates will provide feedback on your presentation Your slides should follow this format and sequence: ï‚· Cover slide which includes your name and project ï‚· You may have optional slide(s) with pictures or relevant images ï‚· Product description with FAB – 2-3 slides ï‚· Separate slide for your SMART objectives ï‚· SWOT - 4 slides (one each factor) ï‚· Segmentation – 3 slides (one each segment) ï‚· IMC – will vary, but commonly 3-5 slides ï‚· Closing ï‚· Reference list - you are required to keep a list of all sources other than the course materials (text, module content, this guide) used to develop your plan. Include these as your final slide.