Implementation Plan Part 1 During Units IV, V, And VIII

Implementation Plan Part 1during Unit Iv Vi And Viii You Will Be W

During Units IV, VI, and VIII, you will develop an implementation plan for Marriott International, Inc., 2015. Part 1 requires a description of Marriott's products and services, the company's history, and an analysis of its strategy, mission, and organizational structure. Your analysis should explore what these elements reveal about the company, highlight their positive aspects, and evaluate the company’s short-term and long-term goals. Suggestions for improving these aspects are encouraged. While much of this information can be sourced from the case study in your textbook, additional research is welcome to enhance your insights. Use your judgment and analytical skills to infer information when explicit details are not provided. The completed section should be at least two pages long, excluding title and reference pages, and must include an introduction paragraph.

Paper For Above instruction

Marriott International, Inc., founded in 1927 by J. Willard Marriott and Alice Marriott, has grown into one of the world's leading hospitality companies. It offers a broad range of lodging options, including luxury hotels, premium hotels, and select-service properties under brands such as Marriott Hotels & Resorts, Sheraton, Westin, Renaissance, and Courtyard by Marriott, among others. The company's history is marked by a steady expansion through acquisitions and organic growth, emphasizing quality service and brand diversification. Marriott's evolution from a single root beer stand into a global hotel empire reflects its strategic adaptability and focus on customer satisfaction.

The company's strategy revolves around delivering high-quality service, expanding its global footprint, and leveraging brand diversity to cater to different market segments. Its mission emphasizes providing exemplary service and enriching lives through memorable experiences. The organizational structure is largely decentralized, allowing individual brands significant autonomy while maintaining centralized corporate oversight for strategic alignment. This structure supports rapid decision-making and responsiveness to local market needs, which has contributed to Marriott’s successful expansion worldwide.

Positively, Marriott’s strategy emphasizes innovation, customer loyalty, and brand recognition, fostering a strong market position. The mission’s focus on service excellence aligns with operational practices that promote guest satisfaction and employee engagement. The organizational structure's flexibility allows for adaptation to diverse markets and customer preferences, supporting sustained growth.

Short-term goals likely include increasing profitability, expanding into emerging markets, and enhancing digital engagement strategies to improve reservation and customer service experiences. Long-term goals may encompass sustainable growth, environmental responsibility, and maintaining brand leadership in the hospitality industry. Marriott aims to develop more eco-friendly operations and integrate technological advances, such as mobile check-in and smart room features, to meet evolving customer expectations.

To improve Marriott’s strategy, mission, and organizational structure, the company could strengthen its focus on sustainability initiatives, aligning environmental goals with operational practices to appeal to environmentally conscious consumers. Enhancing employee training and empowerment could improve service consistency across hotel brands. Organizationally, increased integration using advanced digital platforms could streamline operations, data sharing, and customer insight management, fostering innovation and agility.

In summary, Marriott International’s strategic focus on service quality, brand diversity, and global presence has facilitated its growth. However, ongoing improvement in sustainability, digital transformation, and organizational integration can help sustain its competitive edge in a rapidly changing industry landscape. These elements demonstrate Marriott’s commitment to value creation for customers and stakeholders, positioning it well for future success.

References

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• Chen, J. (2019). Marriott International Inc.: Growth and Expansion Strategies. Harvard Business School Case, 119-042.
• Ghemawat, P., & Nueno, J. L. (2020). & Strategy and Organization in the Global Hospitality Industry. Journal of Strategic Management, 17(2), 94-112.
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• Marriott International. (2015). Annual Report. Marriott International, Inc.
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