Implementation Plan Template CMGT445 Version 51

Implementation Plan Templatecmgt445 Version 51implementation Planuniv

Use the following template to create your implementation plan in Week Four. Project Name or Identification: T-shirt Company Startup Business Project Stakeholders · Romero Edwards · Owner, CEO, and manager · romeroedwards93yahoo.com Project Description · Background Identity is one of the key features that any entity, group or individual may have. There are different ways of developing identity and each may be used in different ways. After carrying out research on the trends that have been able to survive the changes in time, I have discovered that branded t-Shirts are top in that category.

It is against this backdrop that I came up with the black and white youth T-Shirt as a symbol for youths from all races gender religion and career to identify with the current generation. The information contained in this paper explains how I shall use virtual and online markets to ensure that the brand has been sold across the globe. · Description of the challenge or opportunity Challenge There are different challenges that the brand may face once it enters into the market. The first challenge is the challenge of the established brands that are already selling in the market. Two of the most selling brands include Nike and Fila. These two brands have dominated clothing industry especially for casual wear t-shirts.

The model of marketing used by these companies is able to reach out to many people. The companies have been sponsoring different sports events, branding community development initiatives and other forms of marketing that involve reaching out to the people. The other challenge that the brand may face is time taken to establish the brand. The market at times is slow to accept new products due to the fear on their quality and the unseen future. This is especially a challenge to small enterprises which depend on the revenue from the new product for them to have a going concern.

This requires the marketing material to be persuasive enough in order to lure the customers and change the market preference. The other challenge that the brand shall face is the rating of the marketing items on the Google marketing platform. One of the features that are linked with Google marketing is peer rating. The feature allows other persons who are using the platform to rate brands. A brand which receives high rating is viewed to be preferable and this may change the perception that the consumers will have on the product.

This in return will affect the preference that the products will have once it hits the market. This opportunity presents the potential for the brand to leverage global marketing tools, harnessing the internet's reach, and emphasizing social issues like anti-racism to differentiate the brand in a competitive market. The challenge lies in establishing a credible presence against dominant players and overcoming initial consumer skepticism.

Paper For Above instruction

The implementation of an innovative branding strategy for a youth-oriented T-shirt company aspiring to promote anti-racism involves meticulous planning, strategic resource allocation, and an understanding of the digital landscape's power. This paper delineates a comprehensive implementation plan that aligns with the project’s goals, utilizes modern marketing tools, and emphasizes community engagement, all while considering operational, financial, and risk management aspects.

Introduction

The contemporary clothing industry is saturated with established brands like Nike and Fila that have cemented their market dominance through extensive marketing campaigns, sponsorships, and brand loyalty programs. For a new entrant to carve a niche, especially one that seeks to champion social messages such as anti-racism, it must deploy innovative, cost-effective, and far-reaching strategies. Online marketing platforms like Google Ads offer a versatile and scalable avenue to reach a global audience, particularly the youthful demographic that is digitally native (Keller, 2013). The success of this initiative hinges on careful planning, targeted campaigns, and leveraging community feedback to adapt and grow.

Objectives and Strategic Approach

The primary objective is to introduce a branded T-shirt that advocates for racial harmony and unity among youth worldwide. This involves creating a compelling visual identity, harnessing online platforms for promotion, and engaging audiences in conversations around equality and diversity. The specific goals include achieving high online engagement, strong brand recognition, and robust sales while passing an anti-racist message. The strategic approach emphasizes social media integration, influencer partnerships, and user-generated content to foster community participation and authentic message dissemination (Calkins, 2012).

Implementation Phases

Phase 1: Design and Development (January - February 2015)

This phase involves designing the T-shirts with socially impactful messages and themes. Development of promotional videos, establishing an online presence through a dedicated website, and creating compelling content that resonates with youth values are critical. Additionally, designing a logo and selecting vibrant theme colors will aid in building brand identity.

Phase 2: Campaign Rollout and Engagement (March - April 2015)

The online campaign launches through Google Ads and social media channels. Engagement strategies include encouraging youth participation in content creation, feedback collection, and interactive contests. This phase requires continuous monitoring of ad performance, click-through rates, and engagement metrics to refine messaging. Collaboration with social media influencers and community leaders will amplify reach.

Phase 3: Expansion and Sales Optimization (May - December 2015)

As the campaign gains momentum, the focus shifts to increasing online sales, expanding promotional activities, and gathering feedback for product improvements. Measures include establishing online payment gateways, simplifying the purchasing process, and offering incentives for repeat purchases. Ongoing community interaction via Google reviews, social media comments, and recommendation sharing are pivotal in building credibility.

Phase 4: Evaluation and Closure (December 2015)

Assessment of campaign effectiveness through key performance indicators (KPIs) such as Google review ratings, website traffic, sales figures, and social media engagement will guide future strategies. A comprehensive report highlighting successes, challenges, and lessons learned will conclude the project.

Resource Allocation and Budgeting

Effective implementation mandates resource investment in design software, website hosting, digital advertising, and community management. Human resources include web developers, graphic designers, marketing specialists, and community coordinators. The budget allocates funds toward advertising costs, website maintenance, content creation, and review management. Google Ads' flexible pricing model allows the organization to set daily budgets based on campaign performance and desired exposure, optimizing cost-efficiency (Ferrell & Hartline, 2012).

Risk Management

Potential risks encompass low brand visibility, dominance by established competitors, copyright infringements, and negative online feedback. Mitigation strategies involve employing robust copyright protections, active reputation management, and targeted advertising to carve niche markets. Regular monitoring of online sentiment and swift response mechanisms are essential to maintain brand integrity.

Metrics for Success and Organizational Value

The success of the implementation is measured through several quantitative and qualitative metrics, such as high ratings on Google review platforms, increased website visits, conversions from inquiries to sales, and positive feedback dissemination. Notably, online sales directly correlate with marketing effectiveness. The project also enhances the organization's social responsibility image and global outreach, creating long-term brand equity (Nijssen & Frambach, 2001).

Conclusion

This implementation plan provides a cohesive framework to launch a socially conscious youth T-shirt brand utilizing digital marketing platforms. Emphasizing community engagement, scalable online strategies, and continuous evaluation ensures the project’s sustainability and impact. By integrating modern marketing tools with a compelling social message, the organization can establish a recognizable, credible presence that advocates for racial unity and resonates with the international youth demographic.

References

• Calkins, T. (2012). Breakthrough marketing plans: How to stop wasting time and start driving growth. Macmillan.
• Ferrell, O. C., & Hartline, M. (2012). Marketing strategy. Cengage Learning.
• Keller, K. L. (2013). Strategic Brand Management. Pearson Education.
• Nijssen, E. J., & Frambach, R. T. (2001). Creating customer value through strategic marketing planning: A management approach. Springer.
• Pride, W., & Ferrell, O. C. (2004). Marketing. Cengage Learning.
• Smith, P. R., & Zook, Z. (2011). Marketing Communications: Integrating Offline and Online with Social Media. Kogan Page.
• Chaffey, D., & Ellis-Chadwick, F. (2012). Digital Marketing: Strategy, Implementation and Practice. Pearson.
• Ryan, D. (2014). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation. Kogan Page.
• Hanna, R., Rohm, A., & Crittenden, V. (2011). We’re all connected: The power of the social media ecosystem. Business Horizons, 54(3), 265-273.
• Shankar, V., & Balasubramanian, S. (2009). Mobile marketing: A synthesis and prognosis. Journal of Interactive Marketing, 23(2), 118-129.