In Formulating An Advertising Strategy It Can Be Useful To D
In Formulating An Advertising Strategy It Can Be Useful To Deconstruc
In formulating an advertising strategy, it can be useful to deconstruct an advertisement to evaluate the advertisement's ability to achieve an objective such as increase response, recall and sales. Select and analyze a sample advertisement. What objectives do you feel advertisements should meet? What do believe was the primary objective for this particular advertisement? Do you feel the advertisement met its objective? Why or why not? Post a link to the advertisement, or attach a PDF/JPG version of the ad, within your discussion response so that fellow students can view the advertisement. 250 words
Paper For Above instruction
Analyzing advertisements is a critical process in developing effective marketing strategies, allowing marketers to understand how well an ad meets its intended goals. For this discussion, I selected a recent advertisement by Nike promoting their latest line of sustainable running shoes. This ad features prominent athletes wearing the shoes during a race set in an urban environment, accompanied by slogans emphasizing sustainability and performance. The key objectives of advertisements, in general, include capturing attention, creating brand recall, persuading consumers to take action, and ultimately increasing sales.
In my view, the primary objective of the Nike advertisement was to enhance brand image by associating Nike with sustainability and innovation. This aligns with current consumer trends that favor environmentally responsible products, aiming to foster positive brand associations while encouraging consumers to consider their environmental impact. The visual elements — such as athletes in motion and the urban backdrop — complement the message of performance and modern sustainability.
Evaluating whether the ad met its objective involves analyzing its effectiveness at capturing attention and creating recall. The ad successfully attracted viewers through dynamic visuals and clear messaging, which likely aids in brand recall. Furthermore, Nike’s reputation for innovative marketing suggests that the ad was designed to position the brand favorably in consumers' minds regarding sustainability. However, without specific data on consumer response or sales figures post-campaign, it's difficult to conclusively determine its success in increasing sales.
Overall, this advertisement effectively met its primary objective of reinforcing Nike's brand association with environmental responsibility, aligning with current consumer values and industry trends.
References
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