In Order To Do This Case, There Is A Little Prep Work
In Order To Do This Case There Is a Little But Of Prep Work Before Re
In order to do this case, there is a little but of prep work before reading the material. So first, listen to the elements of the case here first on NPR. ( ) Then read: Vioxx Case (Presley) ( attached ) Merck ( ) is a major pharmaceutical company ( ) that depends on patents and innovations. The patents of Fosamax and Zocor expired in 2006. Merck had planned Vioxx to be its next Blockbuster drug. What might Merck have done when information came out that Vioxx caused Cardiovascular problems?
Was it ethical for Merck to withdraw sponsorship of researchers who took issue with Merck’s marketing of Vioxx? And was it good strategy? Compare Merck’s actions in influencing reported research results on Vioxx to the strategy of the tobacco companies in the 1950’s as they countered research that established a link between smoking and cancer? Submission Instructions: This essay should be about 500 words in length. Make sure your name is in the header of the document and include page numbers. Follow APA formatting in your references and the general APA conventions on the document (sans-serif 12pt font like Arial, Helvetica or Century Gothic, 1" margins, etc.). Turn it will be used.
Paper For Above instruction
The Vioxx case presents a complex ethical dilemma concerning corporate responsibility, scientific integrity, and strategic decision-making within the pharmaceutical industry. Merck, a leading global pharmaceutical company, developed Vioxx as a blockbuster drug intended to generate substantial profits and expand its product portfolio following the patent expirations of other key drugs like Fosamax and Zocor in 2006. However, evidence eventually emerged linking Vioxx to increased cardiovascular risks, raising questions about the company's response and ethical stance.
Initially, Merck appeared to have prioritized innovation and shareholder returns, aiming to establish Vioxx as a dominant market drug. When safety concerns arose, the company faced a critical decision: whether to disclose this information transparently or to strategically withhold or manipulate data to protect its commercial interests. According to industry ethics, transparency and prioritization of patient safety should take precedence over profits. However, Merck’s subsequent actions suggested a strategy aimed at minimizing negative publicity and maintaining market share.
One controversial aspect is Merck’s decision to withdraw sponsorship and funding from researchers who publicly criticized or questioned the company’s marketing practices and the safety profile of Vioxx. Ethically, this action can be criticized because it suggests an attempt to silence dissent and manipulate scientific discourse—behaviors that undermine trust in medical research and public health. On the other hand, from a strategic business perspective, these actions might have been intended to control the narrative and mitigate legal or reputational damage. Such tactics, however, risk damaging the company's credibility and contribute to a broader erosion of public trust.
Drawing a historical parallel, Merck’s influence on research and its attempts to sway scientific findings resemble strategies employed by tobacco companies in the 1950s. During that era, tobacco corporations funded and disseminated research casting doubt on the definitive link between smoking and cancer, employing tactics to delay regulation and consumption decline (Proctor, 2012). Both cases exemplify corporate efforts to manipulate scientific evidence to serve commercial interests, often at the expense of public health.
Furthermore, the ethical debate extends to the question of corporate transparency and responsibility. The medical community and regulatory agencies rely on truthful data to make informed decisions. When pharmaceutical companies suppress or distort research findings, they jeopardize patient safety and undermine the integrity of the scientific process. While protecting market interests might be a business objective, it conflicts with the fundamental ethical obligation to do no harm and to prioritize patient well-being.
In conclusion, Merck’s actions regarding Vioxx reflect a strategic approach aimed at protecting corporate profits but at the cost of ethical integrity. The decision to withdraw research sponsorship and influence research findings can be somewhat compared to tobacco industry strategies, highlighting a pattern of corporate misconduct that endangers public health. From an ethical standpoint, transparency, accountability, and prioritizing patient safety should be the guiding principles in pharmaceutical research and marketing. Failing to adhere to these principles not only damages public trust but also jeopardizes the legitimacy of scientific research, ultimately compromising the health and safety of consumers.
References
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- Forrow, L., & Arnold, R. M. (2009). Ethical implications of pharmaceutical marketing. NEJM Catalyst.
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- Ioannidis, J. P. (2005). Why most published research findings are false. PLoS Medicine, 2(8), e124.
- Lundh, A., Sismondo, S., Lexchin, J., et al. (2012). Industry sponsorship and research outcome. Cochrane Database of Systematic Reviews, Issue 7. Art. No.: MR000033.