In This Assignment, You Will Use Information From Assignment

In This Assignment You Will Use Information From Assignment 2 And Pr

In this assignment, you will use information from Assignment 2, along with pricing and promotional information, to create a PowerPoint presentation. The presentation should promote your new business idea to potential investors, aiming to secure funding for your venture.

The presentation must include an introduction slide, followed by six slides that each summarize a criterion from your previous assignment (one slide per criterion). You should specify how you incorporated feedback from your instructor for Assignment 2. Additionally, include one slide summarizing your pricing strategy and another detailing your promotional strategy. Conclude the presentation with a slide addressing key points.

Each slide must have clear headings and be visually engaging, containing three to four relevant graphics such as photographs, graphs, or clip art, and should be readable from a distance of 18 feet. Record a narration explaining each slide using a microphone. The presentation should adhere to formatting standards, including a title slide with the assignment title, your name, your professor’s name, the course title, and the date.

Ensure the presentation effectively addresses the following course learning outcomes: assessing consumer and database management in retailing, analyzing human resource management and financial operations in retail organizations, examining operational dimensions of running a retail business, and developing merchandise plans.

Paper For Above instruction

The task of creating a compelling PowerPoint presentation to attract investors for a new business venture involves strategic planning, clear communication, and visually appealing design. Building on the foundations established in Assignment 2, this project synthesizes key elements such as branding, target market analysis, pricing, and promotional strategies into a cohesive and persuasive presentation.

Introduction and Context

The presentation begins with an introductory slide that outlines the purpose—securing funding for a new retail business—and briefly introduces the business concept. Drawing from Assignment 2, this section highlights the market opportunity, unique value propositions, and business goals. Incorporating instructor feedback from earlier work helps refine the clarity and focus of this initial overview, setting a professional tone for the presentation.

Market Analysis and Customer Targeting

The subsequent slide summarizes the findings from Assignment 2 regarding the target customer demographic, behavioral traits, and preferences. Visual aids such as pie charts or bar graphs convey data on age groups, income levels, and purchasing behaviors. Feedback from the instructor helped clarify the segmentation strategy, ensuring it aligns with market research and supports the business’s positioning.

Operational Strategy and Merchandising

Following slides detail the operational approach, including supply chain management, store layout, and merchandise assortment. Using feedback, these slides emphasize operational efficiencies and strategic sourcing to appeal to investors' interest in organizational competence and scalability.

Pricing Strategy

The pricing slide presents the methodology behind product pricing—cost-based, value-based, or competitor-based—supported by comparative price graphs. The rationale reflects the target market’s willingness to pay and the competitive landscape, demonstrating a carefully considered approach aligned with market conditions and consumer expectations.

Promotional Strategy

This slide illustrates marketing channels, advertising campaigns, social media engagement, and promotional offers. Visual elements such as sample flyer images or social media screenshots engage viewers. Feedback earlier in the project guided a strategic mix of digital and traditional promotional tactics to maximize reach and engagement.

Conclusion and Key Points

The concluding slide summarizes the main points, reiterating the business opportunity, strategic positioning, and investment benefits. It highlights how the detailed strategies in pricing and promotion support overall business success, aiming to leave a convincing final impression. The narration for each slide provides clarity and reinforces key messages.

Throughout the development process, attention was paid to making the presentation visually appealing, with consistent formatting, high-quality graphics, and readable text. This comprehensive approach ensures the presentation effectively communicates the business plan, addresses course outcomes, and persuades potential investors.

References

  • Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
  • Burns, A. C., & Bush, R. F. (2014). Marketing Research (7th ed.). Pearson.
  • Porter, M. E. (1985). Competitive Advantage. Free Press.
  • Armstrong, G., & Cunningham, M. H. (2018). Principles of Marketing (8th ed.). Pearson.
  • Zeithaml, V. A., & Bitner, M. J. (2012). Services Marketing: Integrating Customer Focus Across the Firm (6th ed.). McGraw-Hill.
  • Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing (7th ed.). Pearson.
  • Hollensen, S. (2015). Marketing Strategy: A Decision-Focused Approach (6th ed.). Pearson.
  • Levy, M., & Weitz, B. A. (2012). Retailing Management (9th ed.). McGraw-Hill.
  • Fitzgerald, M., & Olynyk, E. (2013). Retail Strategy. Routledge.
  • Clow, K. E., & Baack, D. (2016). Integrated Advertising, Promotion, and Marketing Communications (7th ed.). Pearson.

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