In This Lab Activity You'll Be Referencing The Project Brief
In This Lab Activity Youll Be Referencing The Project Brief You Crea
In this lab activity, you'll be referencing the project brief you created in Module 01. You need to create a Survey Monkey account, then design a ten-question survey based on the information you want to gather from potential site visitors, aligning with your project brief. The questionnaire should include five open-ended questions and five closed-ended questions, with questions related to your project's focus. After creating the survey, copy the URL into a Word document and write at least one paragraph explaining your website's objectives and how the survey questions will help you achieve these objectives. Submit the assignment as a Word document by the specified due date.
Paper For Above instruction
In this assignment, I aim to develop a comprehensive understanding of user preferences and expectations through a structured survey aligned with my project brief. The process begins with creating a Survey Monkey account, a user-friendly platform that facilitates the design and distribution of online surveys. My project involves designing a website for a local organic grocery store, and the survey will serve as a vital tool to gather insights from potential customers about their shopping habits, preferences, and perceptions regarding organic products.
The survey comprises ten carefully crafted questions: five open-ended questions and five closed-ended questions. The open-ended questions are designed to elicit detailed responses about customer expectations, preferred product types, and their attitudes towards online shopping for groceries. These questions aim to uncover nuanced user preferences and motivations, which are crucial for tailoring the website's functionality and content. For instance, a question might ask, "What features would make you more likely to shop for groceries online?" This allows respondents to express specific desires or concerns that might not be captured through closed-ended questions.
The closed-ended questions are structured to quantify user preferences and behaviors, such as, "How often do you buy organic products?" or "Would you prefer home delivery or in-store pickup?" These questions help gather measurable data that can inform design decisions, such as whether to prioritize delivery options or feature product categories prominently.
Once the survey is completed, I will copy the URL and include it in a Word document. Additionally, the paragraph accompanying the survey will clarify that the website's primary objective is to create an accessible, user-friendly platform that encourages online shopping for organic products. The survey questions are directly tied to these objectives, aiming to identify what features and services potential customers value most and how to enhance their shopping experience.
In sum, this survey will provide essential insights into user preferences, enabling me to design a website that effectively meets customer needs and promotes increased online engagement with the store. The combination of open-ended and closed-ended questions ensures a rich dataset, blending qualitative insights with quantitative analysis to guide the development process.
References
1. Dillman, D. A., Smyth, J. D., & Christian, L. M. (2014). Internet, phone, mail, and mixed-mode surveys: The tailored design method. John Wiley & Sons.
2. Goodman, J. (2018). Designing Surveys for User Experience Research. Nielsen Norman Group.
3. Lazar, J., Feng, J. H., & Hochheiser, H. (2017). Research methods in human-computer interaction. CRC Press.
4. SurveyMonkey. (2023). Creating and distributing online surveys. https://www.surveymonkey.com
5. Krueger, R. A., & Casey, M. A. (2015). Focus groups: A practical guide for applied research. Sage publications.
6. Preece, J., Rogers, Y., & Sharp, H. (2015). Interaction Design: Beyond Human-Computer Interaction. Wiley.
7. Creswell, J. W. (2014). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. Sage publications.
8. Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77-101.
9. Nielsen, J. (2012). Usability engineering. Morgan Kaufmann.
10. World Wide Web Consortium (W3C). (2018). User interface design principles. https://www.w3.org