Individual Package Assignment: Be Sure To Read The Packing S

Individual Package Assignmentbe Sure To Read The Packing Section Of Ch

Individual Package Assignmentbe Sure To Read The Packing Section Of Ch. 7 slides as a guide. Your task is to (1) conduct a comparative evaluation of the brand name and packaging of two brands of bath soap or body wash from the perspective of health- and environmentally-conscious married men, 35-49, who live in the top 20 U.S. markets; and, once identified, abbreviate names throughout your discussion, e.g., Irish Spring (IS). (2) recommend a brand name and packaging for a new entry in the body wash category. The written portion of the assignment is to be 1 page single spaced which includes both parts 1 and 2. The package design should be attached at the second page and stapled.

Paper For Above instruction

The assignment involves a two-part analysis concerning bath soap or body wash products targeted at a specific demographic: health- and environmentally-conscious married men aged 35-49 residing in the top 20 U.S. markets. The first part requires a detailed comparative evaluation of two existing brands based on criteria for brand name and packaging, followed by identification of which brand excels overall in each area. The second part involves creating a new product concept, including a brand name, spokesperson, and packaging design, tailored to appeal both to the men and their wives who typically make purchasing decisions.

In the first component, the focus is on critically analyzing each brand’s name and package considering guidelines such as brand name reflectiveness, simplicity, distinctiveness, and appropriateness. The packaging analysis emphasizes protection, convenience, promotion, shape, and design strategy. The comparative discussion should be concise, highlighting which brand performs better on each criterion and overall, in terms of brand name and packaging, from the targeted demographic’s perspective. This helps establish an understanding of effective branding and packaging strategies within the category.

For the second component, the task is to conceive a compelling brand name that aligns with the product's natural ingredients—featuring orange citrus, aloe leaf juice, and coconut oil—and appeals to the specified demographic and their spouses. The chosen name must meet criteria such as reflectiveness of the brand concept, simplicity, distinctiveness, and appropriateness. Additionally, a spokesperson image (original or existing) should appeal to both men and women, and the packaging design should stand out at point-of-sale by considering shape and design strategies, including visual elements that reinforce the brand image and promote visibility. The front view of the package should demonstrate strategies to attract attention and align with the brand’s natural and fresh positioning. A mockup of the bottle design should be included as part of the second page, stapled with this report.

The entire assignment is limited to one page, single-spaced, with clear, professional presentation, adhering to formatting guidelines and emphasizing originality, effort, and effective communication. The attached package mockup enhances the presentation, serving as a visual companion to the written evaluation and new product concept.

References

• Runyon, R. (Year). Brand Name and Packaging Considerations. In Marketing Fundamentals and Strategies (pp. xx-xx). Publisher.
• Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
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