Influence Of Digital Technology On Roadmap Development ✓ Solved

Influence Of Digital Technology On Roadmap Development For Digital Bu

Influence of Digital Technology on Roadmap Development for Digital Business Transformation Iryna Strutynska Department of Computer Science Ternopil Ivan Puluj National Technical University Ternopil, UKRAINE [email protected] Galina Kozbur Department of Computer Science Ternopil Ivan Puluj National Technical University Ternopil, UKRAINE [email protected] Lesia Dmytrotsa Department of Computer Science Ternopil Ivan Puluj National Technical University Ternopil, UKRAINE [email protected] Olena Sorokivska Department of Management and Administration Ternopil Ivan Puluj National Technical University Ternopil, UKRAINE [email protected] Liliya Melnyk Department of Management and Administration Ternopil Ivan Puluj National Technical University Ternopil, UKRAINE [email protected]

Abstract—In a highly competitive information economy, business structures require continuous introduction of innovation, effective information technology to ensure sustainable long-term market benefits, as well as their rational functioning.

The implementation of the digital business model is one of the promising areas, which makes it possible to realize the activity of enterprises even more productively. The digital business model allows businesses to react more responsibly to the needs of potential buyers and customers, and also helps adapt and optimize business processes over a certain period of time to certain market conditions. That is why, the purpose of the article is to identify the peculiarities of the influence of digital technology on the transformation of existing business models of organizations. In view of this, an in-depth analysis of the main stages of the development of a roadmap for the digital transformation of business has been carried out; business process management software products and the most suitable ones have been examined.

The article studies digital technologies in the context of enterprise business groups and reflects how relevant technologies affect the transformation of the existing linear business model into the digital business model and reflects the most significant effects for business. Keywords—information technology, digital economy, digital technologies, information management system, digital business model, business processes, BPM, business process management, CRM, ERP.

Sample Paper For Above instruction

In the rapidly evolving landscape of modern commerce, digital transformation has become an imperative for organizations seeking to maintain competitiveness and achieve sustainable growth. Central to this transformation is the strategic development of roadmaps that effectively leverage digital technologies to reshape business models and processes. This paper explores the profound influence of digital technology on the development of such roadmaps for digital business transformation.

Digital technologies have fundamentally altered how businesses operate, interact with customers, and compete within markets. The integration of digital tools such as Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), Business Process Management (BPM) systems, and data analytics platforms has enabled organizations to streamline operations, enhance customer engagement, and innovate their product and service offerings. Understanding this digital influence is crucial for developing effective transformation roadmaps that guide organizations through the complex process of reengineering their business models.

Importance of Digital Technologies in Business Transformation

Digital technologies serve as catalysts for change, allowing organizations to reconfigure their internal and external activities. CRM systems enable firms to build closer relationships with customers, gather valuable insights, and personalize marketing strategies. ERP systems facilitate integrated management of core resources, ensuring operational efficiency and data consistency across departments. BPM tools assist in mapping, analyzing, and optimizing business processes, leading to increased agility and responsiveness.

Furthermore, advanced data analytics and cloud computing provide organizations with predictive capabilities and scalable infrastructure, respectively. These technologies collectively support a holistic approach to digital transformation by enabling real-time decision-making, improving process automation, and fostering innovation. As such, they shape the development of roadmaps that prioritize technological investments aligned with strategic objectives.

Developing a Digital Transformation Roadmap

The process of developing a digital roadmap begins with a comprehensive analysis of the current business model and processes. This involves identifying inefficiencies, bottlenecks, and areas for improvement. Stakeholders must understand the existing workflows and technology landscape to pinpoint how digital tools can be integrated effectively.

Following this, organizations should define clear goals and desired outcomes of digital transformation, such as increased operational efficiency, enhanced customer satisfaction, or the creation of new revenue streams. Based on these objectives, a phased approach is crafted, prioritizing initiatives that deliver quick wins while laying the groundwork for long-term strategic changes.

Key stages include assessing technological readiness, selecting suitable digital solutions, and establishing KPIs for measuring progress. The involvement of cross-functional teams ensures that the roadmap considers the perspectives of different departments and manages change effectively.

Role of Business Process Management Software

Business Process Management (BPM) software plays a pivotal role in mapping and reengineering processes during digital transformation. BPM tools enable organizations to visualize existing ("As-Is") processes, identify inefficiencies, and model optimized ("To-Be") processes. This systematic approach facilitates automation, standardization, and continuous improvement.

High-quality BPM systems support dynamic process adjustments, integration with other enterprise applications, and compliance monitoring. Choosing the right BPM platform—such as ELMA BPM, Bizagi, or Appian—depends on factors like usability, scalability, and compatibility with existing systems.

The adoption of BPM systems accelerates the transition from traditional to digital workflows, ensuring that process transformations align with strategic goals. They also provide analytics and dashboards to track performance metrics, fostering a culture of ongoing improvement.

Impact of Digital Technologies on Business Models

The transformation driven by digital technologies results in a shift from linear, product-centric models to interconnected, customer-centric ecosystems. Enterprises are increasingly adopting digital business models that emphasize agility, customization, and integration with digital platforms.

These new models allow for access to global markets, enhanced value propositions through innovative digital services, and the creation of data-driven decision-making processes. Consequently, organizations experience benefits such as increased competitiveness, operational efficiency, and market responsiveness.

Conclusion

Digital technology significantly influences the development of strategic roadmaps for business transformation by providing tools and frameworks that enable organizations to reconfigure their operations and business models. The integration of CRM, ERP, BPM, and analytics technologies supports a structured, phased approach to transformation, ensuring alignment with strategic objectives and fostering sustainable growth. As digital transformation continues to accelerate, organizations that effectively harness these technologies will be better positioned to thrive in a competitive, digital-first economy.

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