Initial Business Research Proposal – Outline And Grading Rub

Initial Business Research Proposal – Outline and Grading Rubic The Inte

The intent of the project is to establish an initial research question and research plan for the topic of your Business Management Project class. Developing a strong research question and designing a solid plan for completing that research, will significantly increase your opportunity to create a and perform an effective capstone project. Your initial business research proposal should include, but is not limited to, the following sections: Title Page Executive Summary Table of Contents Background Information Organization Situational Analysis Past Current The Research Question Why this question? The management dilemma Various aspects of the question Value Research Proposal Initial Design Data Collection Design Sampling Design Data Analysis Design Hypothesis Limitations of Plan / Roadblocks Risk of Plan Alternatives Conclusion

Weeak Below Average Average Above Average Strong Points Title page and Table of Contents - 5pts. Executive summary 10pts. Background Information - 10 pts. Situational Analysis - 15 pts. Research Question - 30 pts. Initial Design - 30pts. Data Collection Design - 15 pts. Sampling Design - 15 pts. Data Analysis Design - 15 pts. Hypothesis - 10 pts. Limitations of Plan - 15 pts. Risk Assessment - 10 pts. Alternatives - 10 pts. Overall appearance, conciseness, completeness - 10 pts. Out of 200pts. 0 % Grade 0.00% The Management Dilema & The Research Question Critical Thinking and Logic Assessment Professional Set-up Initial Research Proposal Grading Rubic Reseach Proposal

Paper For Above instruction

Developing an effective initial business research proposal is a crucial step in the successful completion of a capstone project in a Business Management course. The primary aim is to formulate a clear research question and create a well-structured plan to address it, thereby setting a solid foundation for subsequent research activities. This paper discusses the key components of such a proposal, emphasizing the importance of each section and how they interrelate to contribute towards a comprehensive research strategy.

Title Page and Table of Contents

The proposal's title page should clearly state the project title, student's name, institution, course details, and date. The Table of Contents provides a structured overview of the proposal's sections, facilitating navigation and emphasizing the systematic approach undertaken. Both contribute to professional presentation and organization, which are essential for credibility and clarity.

Executive Summary

The executive summary offers a concise overview of the entire proposal, highlighting the research problem, objectives, and proposed methodology. Its purpose is to inform readers quickly about the project's significance and scope, ensuring they grasp the essential elements without delving into detailed descriptions. A well-crafted summary acts as an executive brief, capturing the essence of the research plan.

Background Information and Situational Analysis

Understanding the organizational context is vital. The background information contextualizes the company or organization, including history, mission, and market position. The situational analysis examines past and current conditions, identifying strengths, weaknesses, opportunities, and threats through tools like SWOT analysis. This comprehensive understanding informs the research question by highlighting gaps and areas for investigation.

The Research Question and Management Dilemma

Formulating a precise research question is central to the proposal. It must stem from the situational analysis and address a specific management dilemma, such as improving operational efficiency or expanding market share. The question should be focused, measurable, and relevant, reflecting real-world business challenges. Clear articulation ensures that subsequent research efforts are targeted and meaningful.

Research Proposal and Initial Design

This section details the purpose and importance of the research. It specifies the initial approach, including qualitative or quantitative methods, and outlines how data will be collected and analyzed. Clear objectives and hypotheses guide the research design, aligning with the research question and ensuring that the methodology is capable of providing valid insights.

Data Collection, Sampling, and Data Analysis Design

Effective data collection strategies are tailored to the research question, involving primary or secondary sources. Sampling design ensures representative data through appropriate techniques like random sampling or stratified sampling. Data analysis plans describe statistical or thematic methods used to interpret data, enabling accurate and reliable conclusions.

Hypothesis, Limitations, Risks, and Alternatives

A testable hypothesis frames expectations and guides analysis. Acknowledging limitations and potential roadblocks—such as resource constraints or data accessibility—demonstrates critical awareness. Risk assessment evaluates possible threats to the research’s validity or progress. Contingency plans or alternative strategies enhance resilience and increase the likelihood of successful research completion.

Conclusion and Overall Evaluation

A comprehensive proposal concludes with a synthesis of key elements, emphasizing the significance of the research and its potential impact. Presentation quality, clarity, conciseness, and thoroughness determine overall grade. A well-prepared proposal reflects critical thinking, professionalism, and thoughtful planning, setting the stage for impactful research outcomes.

References

• Saunders, M., Lewis, P., & Thornhill, A. (2019). Research Methods for Business Students (8th ed.). Pearson.
• Creswell, J. W. (2014). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (4th ed.). SAGE Publications.
• Yin, R. K. (2018). Case Study Research and Applications: Design and Methods. SAGE Publications.
• Patton, M. Q. (2015). Qualitative Research & Evaluation Methods. SAGE Publications.
• Cooper, D. R., & Schindler, P. S. (2014). Business Research Methods (12th ed.). McGraw-Hill Education.
• Bryman, A., & Bell, E. (2015). Business Research Methods. Oxford University Press.
• Malhotra, N. K., & Birks, D. F. (2017). Marketing Research: An Applied Approach. Pearson.
• Sekaran, U., & Bougie, R. (2016). Research Methods for Business: A Skill-Building Approach. Wiley.
• Robson, C., & McCartan, K. (2016). Real World Research (4th ed.). Wiley.
• Krueger, R. A., & Casey, M. A. (2014). Focus Groups: A Practical Guide for Applied Research. SAGE Publications.