Instructions For Capstone Project Part 3 Now That You Have C

Instructions For Capstone Project Part 3now That You Have Conducted A

Instructions for Capstone Project Part 3 Now that you have conducted a cultural review along with developing some marketing strategies for entry into the country, it is time to begin the third part of the project, which continues from Project Part 2. Using the same company of choice that is proposing an expansion opportunity overseas, conduct a strategic audit on the following areas: · Internal environment · External environment · Strengths · Problem analysis · Recommendations and implementation costs · Evaluation and Control Processes Submit a two- to three-page Word document using 12-pt. font and APA format. In your paper include a title sheet and 2-3 references. Only one reference may be found on the internet. The other references must be found in the Grantham University online library. Only the body of the paper will count toward the word requirement.

Paper For Above instruction

The third part of the capstone project builds upon prior research, focusing on a comprehensive strategic audit of a chosen company's potential overseas expansion. This critical analysis involves examining multiple facets of the company's internal and external environment, identifying strengths, analyzing problems, and proposing actionable recommendations with associated costs. Additionally, the process entails establishing evaluation and control mechanisms to monitor progress and ensure strategic success.

The internal environment assessment requires an exploration of the company's internal resources, organizational structure, corporate culture, operational capabilities, and strategic assets. This review helps determine the organization’s readiness to undertake international expansion, revealing areas of competitive advantage or vulnerability. To illustrate, a firm with robust supply chain management and technological innovation is well positioned to leverage its strengths during international market entry, provided these practices align with local market conditions.

Externally, the analysis encompasses industry dynamics, competitive landscape, macroeconomic factors, legal and political environments, and cultural considerations. Conducting a thorough external environment audit includes applying tools such as the PESTEL analysis and Porter’s Five Forces to evaluate factors that could influence the success of overseas operations. For example, understanding regulatory frameworks and cultural differences in the target country informs strategic adjustments necessary for market entry.

Identifying the company's strengths involves aligning internal competencies with external opportunities, such as leveraging technological assets for market penetration or exploiting supply chain efficiencies. Conversely, recognizing weaknesses, potential threats, or problem areas enables proactive mitigation strategies. For instance, if the company lacks local market knowledge or faces high entry costs, tailored solutions can be designed to address these issues.

The problem analysis section involves dissecting specific challenges the company may encounter, such as regulatory hurdles, cultural adaptation difficulties, or logistical constraints. A clear understanding of these issues guides the development of targeted recommendations and strategic initiatives to overcome barriers, enhance competitive positioning, and facilitate successful entry.

Recommendations should include specific strategies, such as forming local partnerships, investing in cultural training, or adjusting product offerings to meet local tastes. The implementation costs associated with these strategies need to be estimated accurately, considering resource allocation, operational expenses, and potential financial risks.

Finally, establishing evaluation and control processes is essential to track the effectiveness of the strategic plan. This includes defining key performance indicators (KPIs), monitoring mechanisms, and contingency plans to adapt strategies as needed. Continuous assessment ensures that the company remains aligned with its strategic goals and can make timely adjustments in response to environmental changes.

In preparing this report, adhere to the APA format and include a title page, with references drawn from the Grantham University online library and no more than one internet source. The analysis should be concise, focused, and supported by credible academic and industry sources to demonstrate thorough understanding and strategic thinking.

References

• Hill, C. W. L., & Hult, G. T. M. (2019). International Business: Competing in the Global Marketplace. McGraw-Hill Education.
• Porter, M. E. (2008). The Five Competitive Forces That Shape Strategy. Harvard Business Review.
• Grantham University Library Database. (2023). Strategic Management Resources.
• Yin, R. K. (2018). Case Study Research and Applications: Design and Methods. Sage Publications.
• U.S. Department of Commerce. (2021). Doing Business in [Target Country]: A Guide to Export and Investment Opportunities.