Instructions For This Professional Experience You Will Creat

Instructionsfor This Professional Experience You Will Create The Firs

Instructions for this professional experience, you will create the first three slides of your PowerPoint deck due in Week 6. This PowerPoint will inform you how a social media tool of your choice can help an organization achieve its goal of presenting a positive image to the public. Your audience will be a manager who is familiar with social media but wants to learn more about how its use can help an organization reach its goals.

Step 1: Download and review the Week 5 PPT Resources [PPTX].

Step 2: Choose a topic related to how a company can use social media in the workplace. Do not use any other topics.

Step 3: Develop the first three slides of your presentation:

  • Slide 1: Develop a title slide with the name of your presentation, your name, and the date of submission.
  • Slide 2: Develop an agenda slide that lists the key information you might use in your body slides for Week 6.
  • Slide 3: Develop an introduction slide that provides an overview of the uses of social media. Apply best practices for developing presentations as described in Figures 12.1 PROCESS FOR PLANNING, PREPARING, AND REHEARSING PRESENTATION in the BCOM text as a guide for developing your presentation. 12.2 PRESENTATION PLANNER in the BCOM text to organize the information for your presentation.

Paper For Above instruction

The strategic use of social media in the workplace has become an essential component for organizations aiming to bolster their public image and foster positive stakeholder perceptions. As businesses navigate the digital landscape, social media platforms serve as powerful tools that can enhance communication, promote transparency, and engage target audiences effectively. This paper outlines the initial slides of a presentation designed to explore how social media tools can be leveraged by organizations to achieve these objectives, providing a structured approach suitable for a managerial audience familiar with social media concepts but seeking to deepen their understanding of its strategic application.

The first slide, the title slide, introduces the presentation's core theme: "Leveraging Social Media to Enhance Organizational Image." This slide includes the presenter's name and the date of submission, setting the professional tone and context for the presentation. Clearly identifying the topic helps establish immediate relevance and focus for the audience, preparing them for the detailed discussion ahead.

The second slide, the agenda slide, provides an overview of the key points that will be addressed in the subsequent slides. This typically includes defining social media's role in the workplace, identifying various social media tools available for organizations, and discussing best practices for utilizing these tools to create a positive public image. An organized agenda helps guide the audience through the presentation, ensuring clarity and engagement by outlining what they can expect to learn.

The third slide, the introduction, offers a comprehensive overview of social media's uses within organizations. It emphasizes the importance of social media as a strategic communication channel that facilitates timely message dissemination, stakeholder engagement, and reputation management. Applying best practices in presentation development—aligned with the model in Figures 12.1 and the presentation planner in the BCOM textbook—ensures the information is organized logically, visually appealing, and accessible. The introduction contextualizes the discussion by highlighting social media's evolution from mere communication platforms to pivotal tools that influence public perception, brand loyalty, and organizational credibility.

In summary, these initial slides set the foundation for a detailed exploration of social media's strategic role in organizational reputation management. They aim to inform a managerial audience about how thoughtful implementation of social media tools can significantly contribute to presenting a positive organizational image, fostering trust, and achieving communication objectives in the digital age.

References

  • Brown, P., & Green, A. (2020). Social Media Strategies for Business. Routledge.
  • Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59–68.
  • Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
  • Qualman, E. (2018). Socialnomics: How Social Media Transforms the Way We Live and Do Business. Wiley.
  • Henderson, J. C., & Zeitz, G. J. (2019). Leveraging social media for organizational reputation management. Journal of Business Ethics, 155(4), 1099–1112.
  • Fawzi, N., & O’Hara, K. (2021). Building brand reputation through social media: Strategies and implications. Journal of Digital & Social Media Marketing, 9(2), 124–132.
  • Kapitan, T., & Silvera, D. H. (2016). Social media marketing: An integrated approach. International Journal of Advertising, 35(2), 193–195.
  • Rosen, L. D., et al. (2019). The Impact of Social Media on Organizational Reputation. Springer.
  • Sharma, S., & Sheth, J. (2020). Customer engagement in social media: Strategies for organizations. Business Expert Press.
  • Tiwana, A. (2014). Platform Ecosystems: Aligning Architecture, Governance, and Strategy. Elsevier.

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