Instructions You Learned From Your Online ID Calculator

Instructionsas You Learned From Your Online Id Calculator Results You

Instructions as you learned from your Online ID Calculator results, your online reputation is measured using five variables; Volume, Relevance, Purity, Diversity, and Validity. For this assignment, you will monitor your brand online and begin listening to pertinent conversations happening around your chosen industry. You will do this by setting up three tools: Hootsuite, Google Alerts, and Feedly. These are just a few tools available that give you the ability to monitor your brand while curating information on a variety of topics that will help you stay competitive within your field. You will create a presentation that showcases the results from your Online ID Calculator and your Brand Archetype Quiz from the Discussion Board this week.

Paper For Above instruction

The purpose of this paper is to systematically demonstrate how a professional personal brand can be effectively monitored online through an integrated social listening strategy utilizing Hootsuite, Google Alerts, and Feedly. It synthesizes individual assessment results – namely, the Online ID Calculator and the Brand Archetype Quiz – with practical implementation techniques to bolster personal branding efforts and reputation management, justified by relevant academic resources.

Assessment of Personal Brand Results

Initially, I examined the results from the Online ID Calculator, which comprehensively evaluates online reputation based on five variables: Volume, Relevance, Purity, Diversity, and Validity. The insights obtained from these results revealed strengths and potentials for growth. Highest among these was Relevance, indicating the need to focus on pertinent content that reflects my professional identity. Volume metrics underscored the scope of my current online footprint, while Purity highlighted the importance of maintaining a consistent, credible presence. Additionally, Diversity assessments emphasized the importance of varied content across platforms, and Validity underscored the authenticity of interactions and posts. Complemented by the Brand Archetype Quiz, which categorized my personal brand into a specific archetype (for instance, "The Sage" or "The Creator"), these assessments provide a personalized framework for tailoring my online monitoring strategies.

Setup and Use of Monitoring Tools

Hootsuite

Setting up Hootsuite involved creating an account and organizing streams into structured tabs aligning with my branding goals: Personal, Industry, Competitors, Blogs, and Social Media. The Personal tab monitors my brand-specific content, including mentions, hashtags, and relevant search terms such as my name and nicknames. The Industry tab follows trending topics through curated streams of keywords related to my field, allowing real-time engagement. The Competitor tab tracks online activities of other professionals with similar or overlapping niches, providing benchmarking insights. The Blogs tab aggregates content from influential bloggers and thought leaders, facilitating content curation for professional development. The Social Media tab consolidates relevant conversations, trending posts, and hashtag feeds from platforms such as Twitter and Instagram.

Through Hootsuite, I learned to customize streams, schedule posts, and analyze engagement. Notably, following hashtags such as #PersonalBranding and #IndustryName enabled me to identify trending discussions and prospective collaborators. For example, I captured three recent tweets that discussed emerging industry challenges, which I visualized with accompanying screenshots. These tweets offer real-time insights into the conversations shaping my professional environment and can be leveraged to position myself as an informed, engaged expert.

Google Alerts

My Google Alerts setup involved configuring alerts for my full name, my industry-specific keywords, and key companies. The Alerts delivered relevant articles about myself, industry innovations, and competitive movements. Reading these articles informed me of recent developments, media coverage, and potential reputational risks. For instance, one article about a recent project I completed received prominent coverage, confirming the positive perception of my work.

Applying lessons from the week’s readings, I plan to refine my alerts by adding more specific keywords and adjusting alert frequency to ensure timely updates. Three articles from Alerts provided valuable insights: a report on trending topics, a critique of industry standards that I can respond to, and a new policy change affecting my domain. These articles position me as an informed professional ready to engage meaningful conversations and improve my digital presence.

Feedly

My Feedly account configuration involved creating three thematic collections: Personal Development, Industry Innovation, and Competitor Analysis. Under each collection, I added RSS feeds from reputable websites such as Harvard Business Review, TechCrunch, and specialized industry blogs. This curated content enables me to monitor thought leadership, technological advancements, and competitor strategies. The type of content curated includes articles, interviews, and opinion pieces, which inform my content creation and engagement plans.

Learning from these sources, I identified three key lessons: the importance of current industry trends, the value of expert opinions, and the need for consistent content curation to stay relevant. For example, an article from Harvard Business Review highlighted effective personal branding strategies, which I intend to incorporate into my own brand narrative.

Overall, these tools collectively enhance my ability to listen, analyze, and engage with my online environment. By systematically monitoring relevant conversations and content sources, I plan to strengthen my personal brand, identify opportunities for professional growth, and better connect with my target audience. The strategic integration of these tools, guided by insights from academic literature (such as the role of social listening in reputation management), ensures a proactive approach to maintaining a competitive and credible online presence.

Conclusion

In summary, leveraging Hootsuite, Google Alerts, and Feedly provides a comprehensive framework for effective personal brand monitoring. The insights gained from the assessment results and the strategic setup of these tools facilitate ongoing reputation management, industry engagement, and targeted audience interaction. This integrated approach aligns with best practices recommended in scholarly studies of digital branding and social media management, positioning me to enhance my professional online presence proactively.

References

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  • Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons, 52(4), 357–365.
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