Introduce Myself As A Brand Idea: What Is It? Looking Back
Introduce Myself As A Brand1brand Idea What Is Itlooking Back On My
Introduce myself as a brand 1. Brand idea – What is it Looking back on my past 2 years, the key sentence to describe is “finding out my personal career path”. I spend a lot of time on planning my career and applying for internships to experience different jobs. Thus, if I develop and promote myself as a brand, I would leverage my abundant career experiences as my strength and core characteristic to make people remember me. The brand would function as a service I can offer to customers.
The targeted customers would be undergraduate and graduate students who are seeking employment or planning their career paths. I will provide advice and share information with them. The service would consist of two parts: free information sharing and paid knowledge sharing.
What images or content are given
The images conveyed to customers are four characteristics: Professional, Affordable, Efficiency, Close.
How it will be designed
Professional
Since I take this service as a brand, it is essential to communicate professionalism. Customers want to understand the nature of the service upfront. Therefore, projecting a professional image is crucial. I will showcase my extensive experiences in resume editing—over 150 times for myself and friends—and my interview experiences—more than 30 times. Additionally, I have around one year of internship experience in notable companies: Asset Management Consultant at Citibank, Public Relations Manager at Tencent, SaaS product designer at PingAn Tech, and App Product Designer at Tencent.
Affordable
The services will be segmented into free information sharing and paid services. Pricing will be set within reasonable and affordable ranges to cater to students who generally have limited budgets. Free content will include career-related articles and recruiting insights posted on social media platforms. Paid services such as mock interviews and resume editing will be offered at prices designed to be accessible, reinforcing the value and affordability of the brand.
Efficiency
A slogan encapsulating efficiency would be: “Timely and Rightly know everything about your career path!” This conveys the brand’s commitment to prompt and effective service. Mock interviews will be conducted within 40 minutes, and resume edits will be delivered within three days, underscoring operational efficiency.
Close
The target audience, being fellow students seeking jobs or internships, will find the brand approachable and friendly due to shared social status and experiences. Additionally, the use of warm and vibrant brand colors will reinforce this sense of closeness and friendliness.
How the brand will be promoted
Designing a Poster
The promotional poster will include the brand name (shortened to “TiTi”), key personal experiences such as interview and internship history, and detail the services offered. It will specify free services and paid options, along with operational details like ordering process, turnaround times, pricing, and contact information.
New Media Operation
The primary platform for brand promotion will be Weibo, where I will share timely content such as personal thoughts related to job hunting, interview tips, recruitment news, and analysis essays on relevant topics like essential product design skills or interview preparation. Weibo will also serve as a communication channel, allowing direct contact with customers who have questions or wish to place orders. To expand reach, strategies like sharing posts to WeChat Moments in exchange for free resume editing services will be employed.
POPs and PODs of this brand
The Points of Parity (POP) for this consulting service include professionalism, service reliability, and competitive pricing. The Points of Difference (POD) are the low cost and the close, peer-like relationship established with clients. Unlike larger consulting firms where consultants may have less sensitivity to young professionals' needs, my brand emphasizes relatability and current market awareness through my recent experiences.
Conclusion
By combining professionalism, affordability, efficiency, and a close connection with clients, this personal brand aims to provide valuable career development assistance to students. Through strategic design and targeted promotion, the brand seeks to establish itself as a trusted, approachable resource for young job seekers, standing out in a competitive landscape by leveraging personal experience and a relatable approach.
References
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