Introduction: How I Chose What To Post

Introduction How I Chose What To Postthis Assignment Was Not Easy A

Introduction & How I chose what to post? This assignment was not easy at all. however, I learned a lot of things about social media. Being the owner of a business account on social media and try to engage followers is not like a normal user. It made me experience how businesses and people suffer to get more followers. By searching online, I was scrolling through all the nonprofit organizations and none of them caught my attention because their websites were not as efficient or they don’t provide more information about their community, etc.

Then, I found a cool website for a nonprofit organization that has a clear vision. So, the nonprofit organization that I chose to promote on my personal Instagram account is St. Louis LDA organization. This is a Learning Disabilities Association from 7 years old up to 30 years old depending on what evaluations the parents are looking for, and they also have curriculums for different ages. All the posts that are shown above are made by LDA but I tried to slightly modify the caption of my posts, such as adding their phone number, email, and address.

When you posted and an explanation of your metrics. Did followers change? As shown on the screenshots, before I started promoting this association, I had 49 followers, and now I have 57. In fact, I reached 60 followers but I did not take a screenshot because I thought that it would grow more, but when I posted later, 3 people unfollowed me. Now, because I opened my Instagram account in Saudi Arabia, all my followers are Arab and they may not understand English.

Therefore, I decided to do Garyvee’s strategy to grow my Instagram followers from the same region. Garyvee decided from 2007 to 2011 to spend 4 to 8 hours a day replying to people on Twitter. For me, I can't spend this amount of time replying to people. However, when I tried it, it worked but very slowly. The way to do that is by typing the hashtag followed by the name of the town that the organization is in which is St. Louis. Then click on the places tap and you will see the top and the recent photos that have just been posted by the people who live in St. Louis. I spent 2 hours every 4 to 5 days commenting on those recent posts from people in St. Louis and I have gained 11 new followers.

Those people that I commented on their posts don’t have that many comments, so they get excited when someone comments on their posts and they reply, follow, or give likes on your posts as a favor. I got only 2 comments on my posts and 10 likes. Why don’t people engage more in my posts? A personal summary of why you think some content did better than others? Give a recommendation for how the organization should use their social media after what you have learned.

The reason why people don’t engage more in my posts is because they are not interested. At the same time, I started promoting for this organization, I opened an entertaining account and named it @dr.fun8. I posted a lot of funny videos and I did not believe how many followers I got. Here is a screenshot of the dr.fun8 account: Entertaining content goes viral because it appeals to the heart. It touches people’s emotions, like posting a video about a military boy who has not seen his mother in years and they finally meet.

This type of videos is the one that gets a lot of views, likes, and comments. Most of the emotional and funny videos get shared with other people. I would recommend the LDA to post emotional videos of their students by taking permission from their parents and create emotional content to gain a lot of followers. There is an example of a nonprofit organization in Saudi Arabia that takes care of disabled students and they publish emotional and funny moments of their kids and they have more than 63 thousand followers.

Paper For Above instruction

The strategic utilization of social media is essential for nonprofit organizations seeking to expand their outreach and foster engagement. This paper explores the process of selecting content to post, employing growth strategies, analyzing engagement metrics, and recommending effective approaches to enhance social media presence, based on practical experimentation and observed outcomes.

Initially, choosing appropriate content requires understanding the audience's interests and the organization’s mission. The case study of promoting the Learning Disabilities Association (LDA) highlights the importance of aligning posts with organizational goals while modifying content to include key contact details and tailored messaging. Observations disclosed incremental increases in followers—from 49 to 57—with a peak at 60 before some followers unfollowed, illustrating the unpredictable nature of social media engagement.

The application of Gary Vaynerchuk’s (GaryVee) growth strategy demonstrates that active engagement within the same regional community fosters follower growth. By commenting on local posts using location-based hashtags and engaging with users, followers increased by 11. While this approach demands time commitment, it yields measurable results, emphasizing the effectiveness of community-specific interaction. The slow response rate and limited engagement suggest that authentic, personalized interaction is critical in cultivating a loyal follower base.

Content type significantly impacts engagement levels. Posts that evoke emotional responses, such as videos depicting heartfelt moments, tend to generate higher likes, comments, and shares. For instance, humorous and emotional videos evoke strong emotional reactions, leading to increased sharing and visibility—viral content effectively amplifies message reach. Conversely, informational posts like contact details and school curriculums tend to attract less interaction due to perceived lower emotional impact.

Based on these insights, organizations should prioritize emotionally compelling content. Creating and sharing stories featuring students’ personal experiences—aligned with consent—can humanize the organization and foster empathy among followers. Combining emotional storytelling with community engagement strategies and regional targeting can exponentially increase followers and interaction rates, ultimately strengthening organizational presence.

Furthermore, supporting content strategies with multimedia elements—videos, images, and testimonials—can enhance visibility and emotional resonance. As observed with the Saudi nonprofit example with 63,000 followers, emotionally engaging content appeals broadly and encourages sharing, which has a direct impact on growth.

In conclusion, targeted regional engagement, emotionally driven content, and consistent interaction are key components for nonprofits seeking to leverage social media effectively. While time investments may vary, implementing community-specific strategies and emotional storytelling can significantly improve follower engagement, broaden outreach, and ultimately fulfill organizational missions more efficiently in the digital age.

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