Introduction In Many Organizations: The Assignment And Compl

Introductionin Many Organizations The Assignment And Completion Of Te

In many organizations, the assignment and completion of team-based projects are increasingly done without any of the participants physically meeting. The use of technology, such as teleconferences, video-teleconferences, and computer technology has allowed organizations to reduce the costs of sending employees cross-country or even overseas. To be successful in this kind of environment, you need the ability to work with distant team members. This assignment provides the experience necessary to help you gain that skill.

You will work with other classmates to complete a Collaborative Marketing Plan that introduces a new product by an existing Fortune 500 company. If your team has an idea that would be a great fit for any company (perhaps even one that a group member is working for), be sure to seek the instructor’s permission before you implement it. Keep in mind that it is usually difficult to research smaller companies (especially those that are privately held unless you work for one and have good internal sources of information). You can change the name of the company if you wish to disguise the discussion of their strengths, weaknesses, or other “possibly sensitive” information.

Your groups will be formed during the first week of class per the instructor. Once you are notified of your group, begin working together on your Collaborative Marketing Plan. Please conduct all work on this plan in your Group Discussion Board (DB). Your group will need to elect a project leader, set goals and milestones, and use creativity in this endeavor to develop and apply skills in a similar manner to real-world situations. It is critical that each member participates in group activities. To do less deprives every member, including the one who fails in his or her responsibility to the group. In general, it is the responsibility of the group to enforce its rules regarding completion of assignments, participation in discussions, etc.

The instructor will be monitoring your Group Discussion Board Forum on a weekly basis and, as needed, will comment on your postings. Part of your CMP grade is based on your participation. This Plan will be completed in stages as described in the Assignment Instructions folder. Each Draft assignment builds on previous drafts toward the completed CMP due at the end of the course. All CMP assignments must be submitted via the designated Group Discussion Board Forum.

Researching and Writing Your CMP In your textbook, Appendix “A” (starting on p. 44 of the text) is a very useful resource if you need to write a marketing or business plan. The appendix contains a discussion of both marketing and business plans and also provides a sample marketing plan for a company called Paradise Kitchens, Inc. Please read the plan from start to finish (pp. 46–57).

The plan is broken into 10 sections (plus appendices). You will be required to include the first 7 sections in your CMP. Be sure to write in current APA format with Times New Roman, 12-point font, double-spacing, indentation, and consistency in all labeling. College level writing is expected for this project. Areas where the students have had problems in the past are the following: spelling and grammar, omission of required topics or subject material, omission of outside references, plagiarism, and failure to meet stated length requirements.

Grammar is one of the primary problems. Use the Liberty University Online Writing Center as an aid. CMP Accountability Table The group concept of the CMP is intended to draw the skill and effort of each student into each draft assignment and to the final marketing plan. Thus, you are required to communicate and post weekly contributions, thoughts, ideas, and other helpful communication in your respective Group Discussion Board forums. Because part of your grade is based on this participation, it must be documented in the CMP Accountability Table (XLS). This table is to be completed and submitted with each progressive draft and with the final marketing plan. One student within the group should manage this effort, accurately reporting individual and team contribution.

Paper For Above instruction

The proliferation of remote work and digital communication in contemporary organizations necessitates a comprehensive understanding of effective collaboration and strategic marketing planning. This paper explores the critical components involved in developing a Collaborative Marketing Plan (CMP) within a virtual team environment, emphasizing the skills required for successful execution and the pedagogical value derived from such an exercise.

Introduction

Modern organizations increasingly rely on team-based projects executed without physical meetings, thanks to technological advancements such as teleconferencing, video calls, and collaborative digital platforms. These tools facilitate cost-effective operations across geographical boundaries, but they also require team members to possess distinct skills in virtual collaboration, communication, and strategic planning. The assignment at hand aims to simulate this modern work environment by engaging students in a comprehensive marketing planning exercise, fostering practical skills necessary for the current digital economy.

Understanding Virtual Team Dynamics

Effective virtual teamwork hinges on clear communication, mutual accountability, and structured roles. In this context, students are tasked with forming groups, electing a project leader, and establishing goals and milestones. These steps mirror organizational practices where leadership and task delegation are vital. Research indicates that successful remote teams maintain regular communication, utilize collaborative tools effectively, and establish shared objectives to enhance engagement and productivity (Morgeson, DeRue, & Karam, 2010).

Developing a Collaborative Marketing Plan

The core activity involves creating a marketing plan for a new product managed by an existing Fortune 500 company or a suitably anonymized entity. To guide this process, students are directed to supplemental resources, notably Appendix “A” of their textbook, which offers a structured layout for marketing plans, emphasizing the importance of each section in achieving strategic clarity and operational effectiveness (Lamb et al., 2014). The plan must encompass at least seven sections, developed iteratively through drafts that build towards a comprehensive final product.

Research and Writing Standards

Maintaining academic rigor in this assignment requires adherence to current APA formatting, including proper citation, referencing, and stylistic consistency. The importance of thorough research, appropriately integrated outside sources, and careful proofreading to avoid grammatical and spelling errors is emphasized. These elements are critical in producing professional-quality work that meets scholarly expectations (American Psychological Association, 2020).

Assessment and Accountability

Participation and contribution are central to the grading rubric, with a structured accountability table documenting individual efforts. This fosters responsibility and ensures equitable involvement. The collaborative process, capped with continuous instructor feedback, simulates real-world project management scenarios, reinforcing skills in teamwork, reporting, and project tracking (Bell & Kozlowski, 2008).

Conclusion

The exercise of developing a Collaborative Marketing Plan in a virtual setting encapsulates vital contemporary workplace skills. It emphasizes strategic planning, teamwork, and professional communication, which are essential for careers in marketing and beyond. This learning experience prepares students not only for academic success but also for practical demands of remote and distributed workforces in the evolving global economy.

References

• American Psychological Association. (2020). Publication manual of the American Psychological Association (7th ed.).
• Bell, B.S., & Kozlowski, S.W.J. (2008). Active learning: Effects of core training methods on self-regulatory skills, performance, and reach. Journal of Applied Psychology, 93(2), 296–316.
• Lamb, C. W., Hair, J. F., & McDaniel, C. (2014). Marketing. Cengage Learning.
• Morgeson, F. P., DeRue, D. S., & Karam, E. P. (2010). Leadership in teams: A functional approach to understanding leadership structures and processes. Journal of Management, 36(1), 5–39.