Is A CLC Assignment According To

is A Clc Assignmentaccording To

This assignment requires analyzing an artifact that is subtly persuasive, using the definition from Merriam Webster's online dictionary as "something created by humans usually for a practical purpose," and evaluating its effectiveness based on communication theories and ideas discussed in class. The artifact must integrate images, visual effects, and language, and the group should determine its persuasive power by applying relevant theories. Additionally, students should prepare a presentation that clearly identifies main points with supporting evidence, includes a title page with group members' names, offers a conclusion, and cites references. Topics may include describing the target audience, qualifying the artifact as persuasion, explaining the effectiveness through theories such as Scarcity, Reciprocity, Authority, Dissonance, and Social Influence, suggesting improvements for ethical considerations, and evaluating the ethical aspects of the artifact.

Paper For Above instruction

The analysis of persuasive artifacts is essential in understanding how communication influences attitudes and behaviors in various contexts. This paper explores the application of communication theories to evaluate the effectiveness of a chosen artifact, highlighting critical elements such as audience targeting, persuasive strategies, and ethical considerations. The artifact selected for analysis is an advertisement campaign promoting environmental conservation, which employs compelling imagery, emotional appeals, and authoritative language to influence public behavior.

Understanding the audience is fundamental to assessing the artifact’s effectiveness. The campaign targets environmentally conscious consumers and the general public, aiming to raise awareness and motivate action towards sustainability. The message employs visual elements like vivid images of polluted environments versus pristine natural landscapes to evoke emotional responses. These visuals, combined with concise but powerful language, are designed to persuade viewers to reconsider their consumption patterns and support conservation efforts.

The artifact qualifies as persuasion under the definitions discussed in class, where persuasion involves intentionally shaping attitudes and behaviors through messages that utilize symbolic means. The environmental campaign appeals to core values and social norms, utilizing imagery and messaging that reinforce the importance of collective responsibility. This aligns with Aristotle’s rhetorical principles of ethos, pathos, and logos, combining credibility, emotional appeal, and logical reasoning.

Several communication theories explain the effectiveness of this artifact. Social Influence Theory suggests that audience behavior can be shaped by perceived social expectations, which are reinforced through shared imagery and messages that suggest social approval for eco-friendly behaviors. The theory of Scarcity is subtly employed through messages emphasizing the limited time to act before irreversible environmental damage occurs, creating a sense of urgency. The Reciprocity principle is used by encouraging individuals to participate in behavioral changes as a form of social gift, fostering a sense of moral obligation.

Conversely, Dissonance Theory explains how the campaign induces discomfort in viewers who fail to align their actions with societal ideals of environmental responsibility. By highlighting the discrepancy between current behaviors and desired outcomes, the artifact encourages viewers to resolve this inconsistency by adopting more sustainable practices. Authority, a key element in persuasive communication, is reinforced by endorsements from scientists and environmental experts, bolstering credibility and trust.

To improve the effectiveness of the artifact ethically, it is essential to ensure that the messaging remains truthful and avoids manipulation. Enhancing transparency about the data and sources supporting claims can strengthen credibility and uphold ethical standards. Additionally, framing messages in a way that respects individual autonomy, rather than inducing guilt or shame, aligns with ethical communication principles. For instance, emphasizing empowerment rather than fear can motivate positive change without compromising integrity.

In conclusion, the environmental campaign demonstrates a strategic use of visual, emotional, and authoritative elements aligned with communication theories that amplify its persuasive power. Ethical considerations should guide the refinement of its messaging to maintain integrity and respect for audience autonomy. Critical evaluation of such artifacts advances our understanding of persuasive communication, enabling the creation of messages that are not only effective but also ethically sound, fostering genuine behavioral change in societal issues like environmental conservation.

References

• Cialdini, R. B. (2009). Influence: Science and Practice. Allyn & Bacon.
• Petty, R. E., & Cacioppo, J. T. (1986). Communication and Persuasion: Central and Peripheral Routes to Attitude Change. Springer-Verlag.
• Aristotle. (2007). On Rhetoric: A Theory of Civic Discourse. Translated by George A. Kennedy. Oxford University Press.
• McGuire, W. J. (1985). Attitudes and attitude change. In G. Lindzey & E. Aronson (Eds.), The Handbook of Social Psychology (pp. 712–733). Random House.
• Perloff, R. M. (2010). The Dynamics of Persuasion: Communication and Attitude Change. Routledge.
• Fogg, B. J. (2003). Persuasive Technology: Using Computers to Change What We Think and Do. Ubiquity, 2003(December), 2.
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• Bennett, R., & Segal, E. (2018). Ethical considerations in advertising. Journal of Business Ethics, 150(2), 391–404.
• Schumacher, E. F. (1973). Small Is Beautiful: A Study of Economics as if People Mattered. Harper & Row.