IT 210: Business Systems Analysis ✓ Solved

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IT 210: Business Systems Analysis IT 210: Business Systems Analysis

Problem Statement: Clearly state the problem that the business owner is seeking to solve. Be sure to address the question of what your business ultimately wants to do.

Two Technologies: Identify and briefly describe the two technologies that you will research in your business systems analysis.

Business Requirements Objectives: Explain the objectives of undertaking this project to integrate new technology. In other words, what should the project accomplish, and how does it support the goal of your business?

Project Description: Provide a project description that explains the purpose of the project. Be sure to address the following: What does your business need to do to satisfy the objectives? What are the desired results at the end of the project? Why is it important for your business owner to consider implementing new technology?

Technology Requirements: State the key technological requirements that will be required of any new technology in order to effectively solve your business’s problem.

Competitors and Technology: Describe two competing companies that operate in the same industry as your business and explain how a company uses the two technologies that you are investigating.

Technology Benefit: Explain one specific way in which one of the companies is benefitting from technology and describe the potential benefit to your business if you were to adopt the same approach.

Technology Solutions: Discuss how each of the two technologies meets the technology requirements identified earlier. Explain how well each technology meets the technology requirements of your business and where there are gaps.

Recommendations: Recommend a technology solution for your business and defend why that solution is appropriate.

Overall Benefit: Explain the overall benefit of your recommended technology solution to your business. Consider how it will enhance efficiency and how it will position your business for future growth as you move online.

Basic Security Considerations: Briefly explain what the owner of your business must consider in regard to security and privacy if they choose to adopt your recommendations.

Security Features: Explain the security features your recommended technology solution should have.

Third-Party Vendors: Briefly explain what your business should consider in regard to security and privacy as you seek out third-party vendors for the proposed technology.

Internal Safeguards: Briefly describe the internal safeguards that should be put in place in your business to guard against loss or misuse of company data.

Paper For Above Instructions

Introduction

In today's fast-paced business environment, the integration of technology into traditional business operations has become crucial for sustaining growth and competitive advantage. This paper aims to analyze the technology needs of a small brick-and-mortar business looking to expand into e-commerce. The business seeks to leverage new technologies to boost revenue, requiring a thorough exploration of the problems faced and the potential solutions available in the marketplace.

Problem Statement

The business owner is primarily concerned with generating new revenue streams through e-commerce. However, this transition brings forth challenges, particularly in selecting suitable technologies that align with business objectives. The key question remains: How can the business effectively implement new technologies to achieve its growth target?

Two Technologies

To address this transition, two technologies will be scrutinized: Customer Relationship Management (CRM) software and Social Media Marketing tools. Both technologies play pivotal roles in enhancing customer interaction and promoting products effectively to a target audience.

Business Requirements and Objectives

The primary objective of this project is to integrate technologies that enhance customer engagement and streamline operations. The business should achieve a seamless transition into e-commerce, improving customer acquisition, retention, and overall satisfaction.

Project Description

This project will involve assessing the technologies' functionalities, ensuring they meet customer engagement needs while facilitating an efficient back-end process for order management. The desired outcome is to establish a robust online presence that not only attracts traffic but converts it into sales. The implementation of new technology holds significance as it can redefine how the business communicates and interfaces with its customer base.

Technology Requirements

Key technological requirements include data management capabilities, user-friendly interfaces, adaptability to existing systems, and analytical tools that provide insights into customer behavior. These requirements should align strictly with the business's goals and operational needs.

Competitors and Technology

A review of competitors reveals that both Technology One (CRM software) and Technology Two (Social Media Marketing tools) are effectively utilized by leading companies in the industry. For instance, Company A employs CRM software to improve customer retention rates, while Company B utilizes Social Media tools for targeted advertising and increasing brand awareness.

Technology Benefit

Adopting CRM software as Company A has done, could yield significant benefits for our business by enhancing customer data management and streamlining communication, thus leading to improved customer satisfaction and loyalty.

Technology Solutions

Technology One, CRM software, meets several requirements with its robust data management features and customer interaction capabilities. However, it may fall short on scalability as the business expands.

Conversely, Technology Two (Social Media Marketing tools) excels in reaching broad audiences, enhancing brand presence but may not provide comprehensive customer data management features.

Recommendations

It is recommended to implement a combination of both technologies to ensure a balanced approach—utilizing CRM software for data management and Social Media tools for marketing outreach. This integrative solution will mesh well with operational objectives, enhancing efficiency in both areas.

Overall Benefit

This technology solution will enhance operational efficiency by streamlining customer communications and expanding overall market reach. Furthermore, utilizing these technologies will prepare the business for future growth, allowing it to dynamically respond to market trends and customer needs.

Basic Security Considerations

Alongside the integration of these technologies, considerations regarding data security must be prioritized to protect customer information and maintain privacy. Implementing strong password protections and data encryption will be essential steps.

Security Features

The proposed CRM solution should incorporate features like multi-factor authentication, regular software updates, and compliance with data protection regulations.

Third-Party Vendors

While considering third-party vendors, arguments for their reliability and policies concerning customer data protection must be extensively reviewed to mitigate risks.

Internal Safeguards

Additionally, establishing internal safeguards, such as employee training on data security protocols, should be implemented to ensure comprehensive protection against data loss.

References

  • Blattberg, R. C., & Deighton, J. (1996). Manage Marketing by the Customer Equity Test. Harvard Business Review.
  • Chaffey, D. (2018). Digital Marketing: Strategy, Implementation and Practice. Pearson Education Limited.
  • Kotler, P. & Keller, K. L. (2016). Marketing Management. Pearson Education Limited.
  • Payne, A., & Frow, P. (2017). Creating Superior Customer Value. Journal of Service Management.
  • Stokes, R. (2020). eMarketing: The Essential Guide to Marketing in a Digital World. Quirk eMarketing.
  • Kumar, V., & Reinartz, W. (2016). Creating Enduring Customer Value. Journal of Marketing.
  • McDonald, M. (2016). Marketing Plans: How to Prepare Them, How to Use Them. Wiley.
  • Scriven, M. (2018). The Role of Information Technology in Competitive Advantage. Journal of Business Strategy.
  • Choudhury, M. M., & Harrigan, P. (2014). Marketing in the Age of Digital Platforms. Journal of Marketing Management.
  • Tuten, T. L., & Solomon, M. R. (2017). Social Media Marketing. Sage Publications.

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