IT 210 Milestone Two Technology Guide Rubric Overview
IT 210 Milestone Two Technology Guide Rubricoverview For The Final P
It 210 Milestone Two: Technology Guide Rubric overview for the final project in this course requires creating a technology guide that helps a small business owner enhance his business through the use of technology. The milestone involves developing a comprehensive table identifying key features of major golf websites, such as product information, customer reviews, related products, purchase data, and combination purchase suggestions. Additionally, a brief narrative should summarize the findings and provide strategic recommendations based on the analyzed website features. The assignment must follow APA formatting, include a Microsoft Word-embedded table, and involve at least three credible sources to support analysis and conclusions.
Paper For Above instruction
Introduction
In the increasingly digital retail landscape, understanding how online retailers utilize intelligent systems to enhance customer experience and increase sales is crucial for small business owners aiming to compete effectively. This paper explores the features of major golf websites, focusing on their use of product information, customer reviews, related product suggestions, purchase information, and combination purchase recommendations. Insights gained will inform strategies for a physical golf store to leverage online system features to boost customer engagement and sales.
Methodology
Research involved analyzing the websites of leading golf retail companies. Data was collected on five key features: the depth of product descriptions, availability of customer reviews, related product links, purchase analytics provided by the platform, and suggestive sales combining multiple items. A table was constructed to compare these aspects across selected websites, supplemented by scholarly and industry sources to evaluate best practices and technological innovations.
Analysis of Website Features
The first website evaluated was Golf Galaxy, which offers extensive product descriptions, including manufacturer details, making it informative for customers. It also features customer reviews, allowing buyers to make more informed decisions. Golf Galaxy displays related products, such as accessories or alternative clubs, and suggests bundling options, e.g., golf balls with specific clubs, motivating additional purchases.
Second, PGA Tour Superstore provides comprehensive product information directly from manufacturers, including specifications and usage guides. Their website encourages customer reviews and features related product recommendations prominently, which align with intelligent recommendation systems used by online giants like Amazon.
Third, Callaway's official website presents detailed product descriptions and customer reviews. It also showcases related products that are frequently purchased together, such as golf shoes and gloves. However, it lacks detailed purchase behavior data such as purchase percentage or post-view buying patterns, which limits its capacity to mimic advanced intelligent systems.
Fourth, Rock Bottom Golf is notable for integrating related product suggestions and frequently purchased together recommendations. While it lacks manufacturer-specific detail in some cases, it compensates with a user-friendly interface that encourages browsing and cross-selling.
Lastly, GlobalGolf offers extensive product details, including manufacturer links, and features customer reviews and interaction data showing purchase trends, making it a valuable model for developing intelligent recommendation features.
Summary of Findings
The analysis shows that most leading golf retail websites employ a combination of detailed product descriptions, customer reviews, related product suggestions, and bundling options to enhance customer engagement. Notably, websites like GlobalGolf and PGA Tour Superstore incorporate data-driven suggestions indicating purchase trends and combo offers, aligning with sophisticated intelligent system features. Conversely, some sites like Callaway primarily focus on detailed product info and reviews but fall short in utilizing purchase data for recommendations.
Most effective websites integrate multiple features that mirror advanced recommendation engines, providing personalized shopping experiences akin to Amazon’s system. These features include real-time related product links, bundle suggestions, and insights into purchase behaviors, which can significantly influence buying decisions and boost sales.
Recommendations for Small Business Application
Based on the findings, small business owners in the golf industry should consider implementing digital features that emulate major online retailers to remain competitive. These include:
1. Comprehensive product pages with detailed descriptions and manufacturer links to foster customer trust.
2. Incorporation of customer reviews to improve credibility and engagement.
3. Development of related product suggestion modules, displaying accessories or alternative options relevant to the viewed item.
4. Utilizing inventory and purchase data, if available, to show purchase trends and high-demand items.
5. Offering bundled product suggestions, such as golf clubs with accessories or apparel, to encourage higher transaction values.
Such features can help physical stores provide a more engaging shopping experience, encouraging customers to make informed decisions and increasing the likelihood of multiple purchases during each visit.
Conclusion
In conclusion, the integration of intelligent system features seen on leading online golf retailers can significantly benefit small brick-and-mortar golf shops. By adopting detailed product descriptions, customer reviews, product recommendations, and bundling strategies, small retailers can create a digital environment that enhances customer experience, builds loyalty, and competes effectively in a digital-first marketplace.
References
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