It's Critical That You Understand All The Factors That Make ✓ Solved

Its Critical That You Understand All The Factors That Make A Customer

Pick one of the following products to conduct your own analysis: Louis Vuitton Bag, Planet Fitness Gym. Assess as many different factors as you can think of to identify the ideal customer for your chosen product. Consider demographics such as race, gender, education level, income level, and whether they live in urban or rural areas. Analyze motivations behind their purchasing decisions, their family size including number of children, and other relevant characteristics. Explain why these factors might influence their likelihood to purchase the product. Develop a brief marketing pitch of 2–3 sentences aimed at persuading the target customer that your product is perfect for them. Discuss why this marketing message is appropriate for your specific target market.

Sample Paper For Above instruction

The Louis Vuitton brand is synonymous with luxury, exclusivity, and high fashion. The ideal customer for a Louis Vuitton bag is typically affluent, educated, and values status and prestige. Demographically, this customer is likely to be a woman aged 30-50 with a high income level, often residing in urban areas such as New York, Los Angeles, or international metropolitan cities. They may have a college or postgraduate degree, which correlates with higher disposable income and a penchant for luxury goods.

This customer likely values craftsmanship, brand prestige, and the social signals that owning a Louis Vuitton bag conveys. Their motivations include a desire for status, self-expression, and a sense of accomplishment. They may have a family, possibly with children, but prioritize personal luxury and experiences that enhance their social standing. Income level significantly influences their ability to purchase high-end items like Louis Vuitton, as the handbag price tag often exceeds several thousand dollars. Their urban residence provides proximity to luxury retail outlets, exclusive boutiques, and social events where such items are showcased.

The marketing pitch aimed at this demographic could be: "Indulge in timeless luxury—own a Louis Vuitton bag that reflects your success and sophistication. Crafted for women who appreciate the art of fashion, it's more than a bag; it's a statement of prestige." This message resonates because it highlights status and craftsmanship, key motivators for affluent urban women who seek to distinguish themselves through luxury accessories.

The chosen marketing message aligns well with the target market because it appeals to their desire for exclusivity and social recognition. Emphasizing craftsmanship and prestige caters to their appreciation of quality and status symbols. This approach fosters an emotional connection by positioning the bag as an extension of their identity and accomplishments, which is essential in marketing high-end luxury brands. Additionally, such messages are often reinforced through targeted advertising in premium magazines, social media influencers, and exclusive events, all of which are frequented by this demographic.

References

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