IT Strategies In Facebook

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IT Strategies in Facebook IT Strategies in Facebook Facebook, Inc. works as a social networking organization around the world. The organization takes part in the advancement of web-based life applications for individuals to interface through cell phones, PCs, and different surfaces. It empowers clients to impart insights, thoughts, photographs, recordings, and various exercises on the web. Facebook continually uses IT to explore different avenues regarding various procedures finding and customarily using news methods of adaptation (Hansson, L., Wrangmo, A., & Sà¸ilen, K. S., 2013).

As of late, portable client adaptation ends up being a viable move regarding income boost, amplifying it’s income by 63 percent (year-over-year) to USD 6.2 billion in the second quarter of 2016. At the center of Facebook, business strategy is the advancement of new items and administrations with positive consequences on the amounts of its client base. The capacity to develop unused things and administrations as per its statement of mission "To give people the power to share and make the world more open and connected", stated Weedon et al. (2017), is one of the critical upper hands of Facebook and it utilizes IT to keep up this competitive advantage by continually searching for different items to create.

To conclude, Facebook business methodology centers around setting up nearness in different parts of internet business by means of securing pertinent organizations. In 2014, the organization bought Oculus VR, Inc. (Oculus), an organization creating augmented reality innovation and WhatsApp Inc. (WhatsApp) courier application for cell phones. Prior to 2012, Facebook purchased Instagram, a mainstream photograph sharing demand for USD 1 billion money and stock (Hansson, L., Wrangmo, A., & Sà¸ilen, K. S., 2013). A robust financial position that can empower increasingly key acquisitions, later on, is one of the critical wellsprings of Facebook's competitive advantage.

Paper For Above instruction

Facebook Inc. has established itself as a global leader in social networking through strategic utilization of information technology (IT). Its ever-evolving IT strategies focus on innovation, expansion, and maintaining a competitive edge in the fast-paced digital landscape. This paper explores Facebook's IT strategies, emphasizing technological innovation, acquisition strategy, mobile adaptation, and the cultivation of a robust ecosystem that supports sustained growth.

To comprehend Facebook’s IT strategies, it is essential to analyze how the company leverages technology to foster user engagement and diversify revenue streams. Facebook’s core strategy involves continuously enhancing its platform to serve users better, integrating new features, and expanding into related technological domains such as virtual reality and messaging platforms. These strategic moves are driven by advanced IT capabilities that enable rapid development and deployment of new products. For example, Facebook's acquisition of Oculus VR in 2014 marked its entry into augmented and virtual reality, aimed at redefining human interaction in digital spaces (Weedon et al., 2017).

One of the most significant aspects of Facebook’s IT strategy is its focus on mobile technology. As mobile usage surged, Facebook aligned its platform to optimize the mobile experience, which resulted in a 63% increase in revenue from mobile clients in 2016 alone (Hansson, Wrangmo & Sà¸ilen, 2013). This strategic shift underscores the importance of mobile-first development and reflects Facebook’s ability to adapt swiftly to changing technological trends. By investing in scalable infrastructure and mobile advertising algorithms, Facebook effectively monetizes its growing mobile user base.

Acquisition strategy is another pillar of Facebook’s IT-driven growth. The company’s acquisitions of Instagram, WhatsApp, and Oculus VR exemplify its approach to securing innovative technologies and expanding its ecosystem. These acquisitions have allowed Facebook to penetrate diverse markets—visual sharing (Instagram), instant messaging (WhatsApp), and virtual reality (Oculus)—creating multiple revenue sources and strengthening its technological leadership (Hansson et al., 2013). The strategic integration of these platforms into Facebook’s core infrastructure demonstrates how IT plays a vital role in expanding their product offerings and maintaining competitive dominance.

Furthermore, Facebook invests heavily in data analytics and artificial intelligence (AI) to personalize user experience and optimize advertising revenue. Its algorithms analyze vast amounts of user data to deliver targeted content, enhancing user engagement and advertising efficacy. This use of sophisticated IT systems exemplifies how Facebook maintains its market leadership through continuous technological innovation.

In addition to these strategies, Facebook’s commitment to research and development fuels its long-term growth. The company’s investment in emerging technologies like augmented reality, machine learning, and blockchain signifies its intent to sustain innovation leadership. Facebook’s open-source initiatives and collaborations with academic institutions further extend its technological capabilities and foster an innovative environment conducive to new product development.

In conclusion, Facebook’s IT strategies are comprehensive and multi-faceted, emphasizing innovation, acquisitions, mobile adaptation, and data-driven personalization. These strategies have enabled Facebook to sustain rapid growth, diversify its revenue streams, and maintain a competitive advantage in the dynamic digital environment. Looking forward, continued investment in emerging technologies will be crucial for Facebook's sustained success and adaptation to future technological shifts.

References

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