Item Excellent 100, 90 Good 89, 80 Average 79, 70 Needs Impr

Itemexcellent 100 90good89 80average79 70needs Improvement

Itemexcellent 100 90good89 80average79 70needs Improvement

Item Excellent 
 (100-90%) Good (89-80%) Average (79-70%) Needs Improvement
 (69-60%) Requirements Not Met
 (59% or less) Content 60% The required questions/topics 
 are responded to thoroughly. 
 The submission is thoughtful, 
 and demonstrates an in-depth understanding of the course material. Research meets assignment requirements 
 and is credible. The required questions/topics are responded to somewhat thoroughly. Submission is mostly thoughtful. 
 A few vague areas may need additional clarification. Research 
 mostly meets the assignment requirements and is credible.

The required questions/topics are addressed, but more explanation might be needed. Research, if required and/or included meets few of the assignment requirements. Research source(s) may 
 not be credible. The required questions/topics are not addressed in thorough detail. Research, if required and/or included meets few of the assignment requirements.

Research source(s) may not be credible. The required questions/topics have not been responded to. Research, if required and/or included does not meet the assignment requirements. Credible sources not used. 60-54 points 53-48 points 47-42 points 41-36 points 35-0 points Organization 30% The assignment is highly organized.

It includes topic sentences and transitions 
 and flows well. Each topic 
 or point is developed in its own paragraph. The assignment is well organized. 
 It includes topic sentences and transitions. There may be one or two places that do not flow well. Each topic or point is developed in its own paragraph.

The assignment is fairly organized. Topic sentences and transitions are included. Several places may be choppy or may not flow well. Each topic or point is developed in its own paragraph, but some may 
 be shorter than others. The assignment is not well organized.

Topic sentences and transitions are used sparingly. May contain many choppy areas. Each topic or point is not developed in its own paragraph. The assignment is not organized. No topic sentences or transitions are used.

Does not flow and is difficult to read. There may be few or no paragraph breaks. 30-27 points 26-24 points 23-21 points 20-18 points 17-0 points Writing/Spelling/ Grammar/ Mechanics 10% Writing is clear and free of major errors in spelling, grammar, and punctuation. Writing is clear. Some errors in spelling, grammar, and punctuation lessened the effectiveness of the communication.

Writing is generally clear. Several errors in spelling, grammar, and punctuation lessened the effectiveness of the communication. Writing is often unclear and 
 not well organized. Several 
 errors in spelling, grammar, 
 and punctuation lessened 
 the effectiveness of the communication. Writing is unclear and unorganized.

Significant errors 
 in spelling, grammar, and punctuation prevent effective communication. 10-9 points 8-7 points 6-5 points 4-3 points 2-0 points Assignment Rubric Business in the Media and Entertainment Industries â—† Objectives: • Describe current and historical trends that shape the industry • Conduct research and provide examples of trends that have affected a company that is struggling to remain profitable. This week, you learned about different types of business models and the importance of evolution to remain sustainable. For example, formerly successful brands such as Blockbuster, Kodak and Blackberry have struggled with staying competitive because of their lack of innovation and changes within the market.

There are many different factors that can contribute to company failures such as: • Trends and current events • The company’s key resources, activities, and partners • Economies of scale • Ethics and sustainability Read the following article: 2014/07/08/10-brands-that-will-disappear- in-2015/2 After reading the article (about brands that are forecasted to become obsolete in 2016) complete the following: Instructions: In a Word Document, answer the information below, once completed, upload to the LAO: Develop your paper as follows: • Provide an example of a brand that you expect to become obsolete. It may be a brand found in the article you read or a different brand. • Using terms that you learned in week 1, explain in your own words why the brand you chose may become obsolete.

Use at least four terms. Bold and underline the vocabulary words from last week that you use to get full credit. • Research the factors that put them in this position. Present examples and facts to support your conclusion. Requirements: Deliverable Due – Write up your assignment in a Word Document and upload to the LAO. Read the instructions carefully and view the Rubric before working on the assignment. For this assignment, you should do a minimum of one hour research and include at least three sources from your research in APA format. Week 2 Assignment: Trends that Shape the Industry