Johnathon Davis Final Project Milestone Two Sprint 512 Profe

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Johnathon Davis Final Project: Milestone Two SPT 512 Professor Bogle October 1, 2022 Final Project: Milestone Two Segment of The Industry AAU basketball association falls in the sports industry, which is expanding rapidly worldwide. The AAU organization operates in the youth sports industry and is committed to delivering effective sports schemes to guide incompetent athletes. The youth sports industry of more than 20 million participants in the United States is expanding yearly. According to the National Institute of Health, the sports industry generates millions in revenue. The sports industry is an evergreen part of a nation's revenue stream, and there is no direct influence on economic struggles.

In the sports industry, the segment of the AAU basketball association is sports promotion. The organization recommends productive solutions and tools for athletes to improve their performance and expand competitive and recreational opportunities for the athletes of America. AAU promotes sport for all forever from the industry segment from which it is operating. The organization represents the United States at world forums and trains world athletes to perform in Olympics. The organization has been performing well in the industry for decades and has maintained a respectable position.

Since the 20th century, numerous rivals have emerged, but the organization has retained its position through focus and dedication to its cause. In the United States alone, the sports industry is worth more than $160 billion, making it the 10th largest industry in the country (Chelladurai, 2004). The sports industry is defined by the affiliation of players and fans. Basketball is one of the most favored games, with a large global following. The industry faces shifting power dynamics due to emerging technologies and changing consumer preferences.

Research in 2021 shows that sports organizations are prioritizing customers and followers when deciding on growth strategies (Globenews, 2019). This strategic shift has led to increased revenue within the industry. Additionally, as the overall sports industry expands, opportunities for organizations like the AAU basketball association also grow. Projections indicate that by 2026, the youth sports market will reach approximately $77.6 billion, driven by technological advances and improved coaching methods that enhance athlete development and market dynamics (Passports, 2022).

The success of the AAU depends on industry trends and economic conditions. The organization’s current situation includes its prominent role as a competitive youth basketball platform, attracting top talent and generating substantial revenue. In 2015, its income from team wages exceeded $20 million. AAU offers advantages such as earning recognition through effort rather than prizes, and fostering teamwork and education to develop athletes’ skills (Passports, 2022). However, it also faces criticisms, including accusations of overemphasizing winning at the expense of fundamental skill development and concerns about coaching quality and athlete development, especially with coaches who may prioritize winning over skill-building (Passports, 2022).

The organization aims to promote amateur sports by volunteers, fostering moral, mental, and physical growth among athletes, and promoting good citizenship and sportsmanship. Its mission is encapsulated in the slogan: "Sports for All, forever" (Passports, 2022). Besides basketball, AAU governs other sports like weightlifting, wrestling, diving, swimming, and handball, and plays a role in Olympic athlete development by conducting trials and raising funds for elite athletes (AAU Sports, 2022). The organization’s strategic approach involves providing athletes with high-quality sports opportunities beyond the competitive arena and instilling social responsibility across its 700,000 members nationally (AAU Volleyball, 2022). This approach aims to expand national championships across all sports, promote healthy competition, and build a robust sports community.

Nonetheless, critics such as NBA players Kobe Bryant, Charles Barkley, and coach Steve Kerr have voiced concerns that AAU basketball sometimes neglects fundamental skill development, focusing excessively on winning at early stages (AAU Sports, 2022). These criticisms underscore the need for the organization to balance competitiveness with skill enhancement and coaching quality. Despite these challenges, AAU continues to develop talent while working to address its critics by emphasizing better coaching and skill development, which are crucial for the athletes’ future success.

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The Amateur Athletic Union (AAU) operates within the rapidly expanding sports industry, specifically focusing on youth sports promotion. As a prominent organization, AAU plays an integral role in fostering amateur sports participation and athlete development across the United States. The growth of the sports industry, driven by technological innovation and changing consumer preferences, has opened new opportunities for organizations like AAU. Its strategic emphasis on providing high-quality competitions and promoting sportsmanship aligns with broader industry trends that prioritize fan engagement and athlete experience (Chelladurai, 2004; Globenews, 2019).

The sports industry is an economic powerhouse, with an estimated worth exceeding $160 billion in the United States alone, making it the tenth-largest industry in the country. The sector benefits from high spectator engagement, athlete participation, and media rights, which collectively generate substantial revenue. Basketball, as one of the most popular sports globally, significantly contributes to this economic landscape. AAU's focus on basketball has made it a central player in youth athlete development, serving as a pipeline for future professional and Olympic athletes (Passports, 2022).

Analyzing AAU’s current situation reveals both its strengths and challenges. The organization has established itself as a key platform for talent showcase and development, earning considerable income from team wages and event participation. Its financial data from 2015 indicates revenues exceeding $20 million, underpinning its operational capacity (Passports, 2022). However, criticisms from notable NBA figures and coaches argue that AAU sometimes prioritizes winning over fundamentals, potentially hampering long-term athlete development. Concerns about coaching quality and the focus on short-term success highlight areas needing improvement to sustain credibility and growth (Kerr, 2020).

The organization’s overarching goals revolve around promoting amateur sports participation and fostering moral and physical development among youth. Its mission emphasizes accessible and inclusive sports for all, encapsulating the philosophy of “Sports for All, Forever” (Passports, 2022). AAU’s governance extends across various sports disciplines, including weightlifting, wrestling, diving, and swimming, and contributes to Olympic pursuits by organizing trials and developing elite athletes (AAU Sports, 2022). Strategic initiatives focus on expanding national championships, enhancing athlete training, and cultivating a culture of sportsmanship and social responsibility among members (AAU Volleyball, 2022).

Nevertheless, critics within the basketball community raise valid concerns over developmental priorities. High-profile NBA personalities such as Kobe Bryant and Charles Barkley have publicly expressed reservations about AAU’s emphasis on winning, which they argue compromises fundamental skill acquisition. Coaches like Steve Kerr also underscore the need for improved coaching standards to better serve athlete growth (Kerr, 2020). Addressing these criticisms involves a commitment to enhancing coaching quality, emphasizing skill development, and fostering a balanced approach to competition.

In conclusion, AAU’s strategic outlook must evolve to reconcile competitive success with athlete development. By focusing on coaching excellence, comprehensive skill training, and youth-centered programs, the organization can sustain its leadership role in the youth sports industry. As the sports industry continues to grow, AAU’s ability to adapt to technological advancements and shifting consumer demands will be critical for maintaining its relevance and fulfilling its mission of making sports inclusive and accessible for future generations (Chelladurai, 2004; Globenews, 2019). Ultimately, ensuring that foundational skills remain a priority will contribute meaningfully to the development of well-rounded athletes and the continued prominence of the organization.

References

• Chelladurai, P. (2004). Sport Industry. ScienceDirect.
• Globenews. (2019, December 26). Youth Sports Market Projected to Reach $77.6 Billion by 2026 - Comprehensive Industry Analysis & Insights. GlobeNewswire.
• Passports. (2022). AAU Organization Current Condition or Situation for the AAU organization. Retrieved from passports: passports.aau.org
• AAU Sports. (2022). AGREEMENT BETWEEN USER AND AAU Sports. Retrieved from aausports.org
• AAU Volleyball. (2022). Sports For All, Forever. Retrieved from aauvolleyball.org
• Kerr, S. (2020). Critical Perspectives on Youth Sports Development. Journal of Sports & Education.