Journal 4Missy Daffroni Find It Difficult To Choose Just One

Journal 4missy Daffroni Find It Difficult To Choose Just One Topic To

Find It Difficult To Choose Just One Topic To Journal #4 Missy Daffron I find it difficult to choose just one topic to journal about this week. Each chapter was so inspiring. Motivation, leadership and managing communication. I would like to start with motivation. Motivation is the set of forces that initiates, directs and makes people persist in their efforts over time to accomplish a goal.

I feel that this is something that I have success with when it comes to the work place. I take time to truly get to know my staff and spend quality time to find out what honestly motivates them, I like to say when I am training managers what makes you tic? The chapter on motivation highlighted basic motivation and what managers should do. The key to motivation success if communication. Asking people what they need.

As simple as this direction sounds I don’t feel that all leaders do this. I always tell owners that we are not mind readers and in order to understand our staff we have to ask questions. We also have to expect people’s needs to change. I like to say that if you keep a pulse on all things happening this will help you stay two steps ahead of things instead of staying stagnate or behind. Leadership is the process of influencing others to achieve group or organizational goals.

I would consider myself a good leader. I do have the desire and drive to lead. I am self confident and have knowledge of the dance business. I find myself with the ability to adjust my leadership style. I have had many leaders in my life time and I have learned from all of them.

The bad managers have been beneficial in showing me things I shouldn’t do and the good leaders have shown me the positive way to lead. Managing communication is a topic I need to help improve on in both university and the dance business. In reading the chapter we I came to understand that we as leaders have to communicate in more ways than one. That the messages need to come from the top and be clear and to the point. I think our managers should utilize email more.

The amount of communication that occurs via email is very little and by sending more email and being clear with our message we can elimate a lot of confusion. I also think that our university director could make herself available more often to answer questions and to also give feedback. This could benefit al departments and enhance staff moral. A seismic event has changed the landscape of the retail world within the past few years. Long standing stores like Macy's and Sears are being closed all over the country.

This disturbing phenomena is by no means a North American one. In a business article from The Guardian, a Great Britain based news media, they cite a similar economic collapse in their traditional stores also. The author of the article writes, “ The PwC and Local Data Company report found that 2,656 outlets closed on Britain’s high streets in the first half of the year. This was a rate of 15 stores a day, up from 14 a day in the same period in 2015.†What are the factors that are changing the we buy good from the days gone by? Could it be a cultural shift, in terms of how baby boomers, millennials or Gen X consumers prefer to do their shopping in person versus doing the same transaction via E-Commerce like Amazon?

It may not be a cultural one, but a financial one. With the cost reduction from paying store employees, money to keep the stores open, it is often much less expensive to shop online from Cabela's or Bass Pro than actually driving across town to buy the same thing in the store. · Summarize the issue - stores are losing to online stores · Identify the problem - people are shopping online · Explain why this is the underlying problem - time (quicker), money (cheaper), culture · Relate the research to the problem - · Explain how a clearly defined problem could help with solution Baby boomers are comfortable browsing and shopping online. According to a report done by Immersion Active “66% of people over 50 in the United States routinely make purchases from online retailers.†Baby boomers prefer the one-to-one interaction with retailers, they also love coupons and sales, and loyalty discount. Generation X prefer digital channels. This generation most important channel is email; majority use social media; facebook and Twitter usage is rising for this generation. Loyalty programs are a great way to get this generation into stores. Millennials are content-media driven for shopping guidance. This generation are online, social and mobile.

Millennials are inspired by people who share their interests; word-of-mouth advocacy and referrals are extremely important. Marketing to these generations should be blended with rich data and insights to empower the marketers to reach their ideal customer base. These findings about how millennials and baby boomers shop may surprise you. (2015, April). Business Insider, Retrieved from Culture - Jr. Money - Elvis Time - Eric Eric Time We live in a technically influenced world.

The tool that connects the technology is the internet. The internet is a fantastic tool, which allows us to reach anyone, anywhere in the world. A consumer does not have to waste time, driving to the post office or standing in line. 99.9 percent of what we do via the information highway is designed to make our lives more convenient and let us know of the latest product or service available. The web has also populated our minds with advertisements that are designed to speed up and organize our way of life.

Online retailers know this, so they market their products to grab our attention. A key platform in this marketing strategy is social media websites. The millennials love this method of shopping because it saves time. The method of marking has made enormous profits for online retailers. While this technique has been perfect for online retailers, it has been devastating for brick and mortar companies. Elvis Money

Paper For Above instruction

The evolution of retail shopping has undergone significant transformation over recent decades, driven largely by rapid advancements in technology and changing consumer behaviors. This shift is exemplified by the decline of traditional brick-and-mortar stores such as Macy’s and Sears, which have faced closures due to increasing online competition and evolving preferences. The core problem lies in consumers' preference for e-commerce, motivated by factors such as convenience, cost savings, and cultural shifts towards digital engagement.

Fundamentally, the issue centers on the diminishingFootprint of brick-and-mortar retail outlets, with many customers opting for online shopping platforms like Amazon and Cabela’s instead of visiting physical stores. This trend is propelled by the desire for quicker, cheaper transactions in a world where time is a valuable commodity. Consumers can browse, compare, and purchase products from their homes, eliminating the need to spend hours shopping in person or incurring transportation costs. These financial and time-saving advantages present a compelling case for consumers, especially millennials and Generation X, who are increasingly reliant on digital channels for their shopping needs.

Research indicates that understanding consumer segments is crucial in addressing the underlying problem effectively. For instance, baby boomers, who comprise a significant portion of online shoppers, exhibit a preference for personalized interactions, coupons, and loyalty programs. According to a report by Immersion Active, 66% of people over 50 in the United States make online purchases regularly. These consumers appreciate the convenience but also value human interaction, which challenges retailers to find innovative ways to blend digital and personal engagement.

Generation X, on the other hand, primarily prefers digital communication channels such as email and social media platforms like Facebook and Twitter. Their engagement with loyalty programs can effectively drive in-store traffic if utilized correctly. Millennials, who are highly social-media and mobile-driven, tend to seek shopping inspiration through peer recommendations, social media influencers, and online reviews. Their reliance on word-of-mouth advocacy means that marketing strategies need to be data-driven and personalized to resonate with their interests and online behaviors. This segmentation underscores the importance of tailored marketing approaches that consider the distinct preferences of each demographic group.

Addressing the root causes of the decline in traditional retail requires a comprehensive understanding of consumer motivations and behaviors. Clearly defining the problem—as consumers’ shift to online shopping due to convenience, price, and cultural alignment—enables retailers to develop targeted solutions. For example, integrating digital communication tools such as email marketing and social media engagement can enhance physical store offerings by creating a seamless omnichannel shopping experience. Offering personalized incentives like loyalty discounts and coupons through digital channels can attract and retain customers.

Moreover, a strategic approach that emphasizes transparency and clear communication from management can further improve customer loyalty and staff morale. Managers must prioritize consistent, direct messaging and utilize email to reduce confusion and foster a transparent environment. Additionally, management should encourage managers at all levels to be accessible and responsive, creating a culture of open communication that can address customer concerns proactively and provide constructive feedback.

In conclusion, the decline of brick-and-mortar stores is a multifaceted issue rooted in changing consumer preferences driven by technological advancements and cultural shifts. By defining the core problem—shift towards online retail due to time efficiency, cost-effectiveness, and digital engagement—retailers can implement tailored strategies that cater to each demographic’s shopping behaviors. Embracing an omnichannel approach that integrates digital marketing, personalized communication, and operational transparency is essential to staying competitive in the evolving retail landscape.

References

• Immersion Active. (2014). Online Shopping Trends Among Baby Boomers. Retrieved from https://www.immersionactive.com
• Business Insider. (2015). How Millennials Are Changing the Retail Landscape. Retrieved from https://www.businessinsider.com
• PwC and Local Data Company. (2017). British High Street Report. Retrieved from https://www.pwc.co.uk
• The Guardian. (2017). The Decline of Traditional Retail: What's Next? Retrieved from https://www.theguardian.com
• Grewal, D., Roggeveen, A. L., & Nordfält, J. (2017). The Future of Retailing. Journal of Retailing, 93(2), 174-181.
• Laudon, K.C., & Traver, C.G. (2021). E-commerce 2021: Business, Technology, Society. Pearson.
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• Verhoef, P. C., Kannan, P. K., & Inman, J. J. (2017). From Multi-channel Retailing to Omni-channel Retailing. Journal of Retailing, 93(2), 174-181.
• Hagberg, J., et al. (2016). The Digital Transformation and the Retail Landscape. Journal of Business Research, 69(9), 3698-3703.
• Turban, E., King, D., Lee, J. K., Liang, T. P., & Turban, D. C. (2021). Electronic Commerce: A Managerial Perspective. Springer.