KeepAlive RFID Solution For Social Distancing In Close ✓ Solved

KeepAlive -- RFID solution to social distancing in close

Product Description: KeepAlive is a new position tracking system consisting of Radio Frequency Identification (RFID) tags that identify the social distance between NYIT students and faculty members working in closed premises to ensure compliance with a required two-meter range. This approach helps maintain a safe environment for individuals during the COVID-19 crisis. Every tracker, covering a 360-degree detection region, is connected to a belt or worn on the shoulder. The tool is designed to be user-friendly, reliable, and cost-effective, promoting safety during classes.

Target Audience: The KeepAlive system is designed for individuals who cannot work from home, including those in financial institutions, the IT sector, and production plants. The primary target audience for advertisements will be decision-makers in large organizations responsible for enforcing the KeepAlive system among employees. Additionally, the secondary audience includes individuals compelled to work in enclosed premises during the pandemic, who may advocate for the implementation of KeepAlive for enhanced safety.

Target Message: The main message of the ad campaign will center around safety and compliance. It aims to communicate that the KeepAlive system is a crucial tool for maintaining physical distance in closed environments, ensuring the safety of employees, and fostering a sense of security among workers and their families. The advertisement should invoke feelings of responsibility and care from decision-makers towards their employees’ health.

Ad Details: The advertisement will feature a visual of employees in a safe workspace, utilizing KeepAlive RFID tags. The design will include informative graphics explaining how the tags work, which triggers an alarm when someone is within two meters of another individual. Appeals to logic (showing statistics on virus spread) and emotion (depicting safe workplaces with satisfied, healthy employees) will be employed.

Campaign Details: The campaign will be launched through digital platforms including LinkedIn, as well as industry-specific webinars aimed at corporate executives. Collaborations with health compliance organizations will help legitimize the message and distribute helpful literature about social distancing compliance in workplaces.

A brief description summarizing the ad campaign's message will be included while connecting the narrative to the overall importance of a safe workplace during the ongoing pandemic.

Paper For Above Instructions

The COVID-19 pandemic has exponentially changed our daily routines, particularly in work environments. As organizations strive to create safer workplaces, innovative solutions like KeepAlive are essential for promoting health and adherence to social distancing protocols. KeepAlive incorporates Radio Frequency Identification (RFID) technology as a tool to track and maintain the physical distance of two meters among staff and students, vital in preventing virus spread. This paper outlines the significance of KeepAlive, its target audience, key messaging, ad details, and proposed campaign launch strategies.

Product Description

At its core, KeepAlive utilizes RFID technology to enhance social distancing measures in workplaces and educational settings. This system comprises lightweight RFID tags worn by individuals in enclosed areas, which are capable of sound alarms when users come closer than the recommended two-meter distance. As research from Cone Health (2020) highlights the importance of social distancing in flattening the COVID-19 curve, KeepAlive aligns with current health guidelines and recommendations, presenting a practical solution for compliance.

The easily accessible design and implementation set KeepAlive apart from conventional approaches to maintaining social distance. Individuals do not need to actively manage their distance - the RFID tags do the monitoring, effectively lowering the risk of accidental violations of social distancing protocols (Public Health Agency of Canada, 2020). This proactive measure is essential in environments where working from home is not feasible, serving multiple sectors such as finance, IT, and manufacturing.

Target Audience

KeepAlive targets decision-makers in organizations that have employees working on-site. This demographic primarily includes executives, human resource managers, and facility directors responsible for employee health and safety policies. They are tasked with not only maintaining productivity but also ensuring a safe environment in the face of ongoing health threats. Secondary audiences encompass the individuals affected by these decisions: employees in industries like finance, manufacturing, and technology, who will ultimately benefit from the enhanced safety measures (Melnick & Darling-Hammond, 2020).

Understanding the behavior of the target audience is pivotal. Key aspects include their professional priorities centered around health and safety, a willingness to adapt, and concerns over productivity rates. The advertisement must resonate with their cultural contexts and values, emphasizing the importance of prioritizing employee welfare alongside operational efficiency.

Target Message

The central message of the KeepAlive campaign revolves around fostering a safe working environment through vigilance and compliance. The advertisement should communicate that investing in KeepAlive is not just a matter of maintaining distance but a significant commitment to employee welfare and organizational responsibility. The message must inspire decision-makers to think proactively about their employees’ health while promoting the well-being of the wider community during a global health crisis (BC Centre for Diseases Control, 2020).

Ad Details

Visually, the ad campaign will feature scenarios of individuals utilizing KeepAlive devices in work settings, showcasing the technology's user-friendliness and functional elegance. This portrays a workplace atmosphere that politely champions health protocols while engaging with employees’ aesthetics (Sturken & Cartwright, 2018). The advertisement will utilize both emotional and logical appeals, balancing emotional connections with visuals of employees interacting safely and logically presenting statistical data regarding workplace safety and health compliance (CDC, 2020).

Campaign Details

The campaign will be strategically launched on platforms such as LinkedIn and during industry conferences to reach key organizational figures. By providing informational resources regarding the importance of social distancing and its direct correlation to a safe workplace, collaboration with health organizations will fortify the campaign's credibility and outreach (Canada, 2020). Engaging multimedia presentations will also be utilized to signify the campaign’s commitment to detail and proactive measures taken in implementing KeepAlive technology.

References

• BC Centre for Diseases Control. (2020, November). Physical distancing.
• Canada, P. H. A. of. (2020, April 17). Risk-informed decision-making guidelines for workplaces and businesses during the COVID-19 pandemic.
• Cone Health. (2020, May 19). Social distancing FAQ: How it helps prevent COVID-19.
• CDC. (2020, April 30). Communities, Schools, Workplaces, & Events.
• Melnick, H., & Darling-Hammond, L. (2020). Reopening Schools in the Context of COVID-19: Health and Safety Guidelines from Other Countries. Policy Brief. In ERIC. Learning Policy Institute.
• Public Health Agency of Canada. (2020, July 20). Community-based measures to mitigate the spread of coronavirus disease (COVID-19) in Canada.
• Sturken, M., & Cartwright, L. (2018). Practices of looking: an introduction to visual culture. New York: Oxford University Press.