Kellogg's 2012 Annual Report Uses Graphs And Charts Of Net ✓ Solved

Kellogg’s 2012 Annual Report uses graphs and charts of net

The assignment requires an analysis of Kellogg's 2012 Annual Report, focusing on how the company employs communication strategies to attract investors. The analysis should include a clear and assertive tri-part thesis that addresses the "how," "what," and "why" of these strategies. Each body paragraph must start with topic sentences that reflect the thesis and maintain focus on a single claim without drifting off-topic. The paper must provide strong evidence to support claims, with a minimum of three precise evidential examples per body paragraph, and the writing must be clear, concise, and grammatically correct.

Paper For Above Instructions

Introduction

Kellogg’s Company is a prominent multinational corporation based in Battle Creek, Michigan, specializing in producing snacks and cereals. This analysis examines Kellogg’s 2012 Annual Report, which effectively utilizes three key communication strategies to persuade potential investors: the use of graphs and charts to highlight annual financial performance, clear language to ensure transparency, and photographs to showcase recent product acquisitions. These strategies are designed to communicate the company's success and its commitment to growth and innovation in the competitive food industry.

Effective Use of Graphs and Charts

The first strategy employed in Kellogg's 2012 Annual Report is the effective use of graphs and charts. These visuals serve to illustrate the company’s financial performance, particularly in areas such as net sales, profit, and shareholder return. For instance, the annual report features cumulative shareholder return graphs that position Kellogg against competitors over five and ten years. This benchmarking provides potential investors with a clear view of how Kellogg is performing relative to its peers, which underscores its competitive edge (Kellogg's Company, 2012). Furthermore, a pie chart presents detailed revenue information, showcasing a total revenue of $14.2 billion distributed among different product categories. Such visual tools not only enhance the understanding of financial data but also demonstrate Kellogg's innovative and adaptive capabilities in responding to market demands. Innovation and adaptability are key attributes that investors look for, as they indicate a company's potential for long-term success.

Clarity Through Simple Language

The second strategy is the use of clear and powerful language that promotes transparency within the organization. Kellogg's report strategically employs straightforward terminology that resonates with investors. Phrases like "growth" and discussions about increasing market opportunities in both established and new markets provide an atmosphere of confidence. This simplicity ensures that even those without extensive financial backgrounds can grasp the complexities of the company's operations (Tomson, Ziobro, & Paul, 2012). By employing clear language, Kellogg articulates its goals and strategies in a manner that is both accessible and engaging for potential investors, fostering trust in its commitments. Transparency is crucial for investors, who seek assurance that they are making sound choices based on reliable information.

The Role of Visuals in Storytelling

The third communication strategy involves the incorporation of photographs showcasing Kellogg’s recent acquisition of the Pringles brand. These visuals effectively illustrate the diversity of Kellogg's product offerings and highlight its global outreach. For example, the report features appealing images of various Pringles flavors, such as seaweed flavor popular in China and salsa flavor favored in Spain. This strategic use of imagery not only illustrates the international appeal of Kellogg's products but also reinforces the brand's capability to adapt to various consumer preferences across different markets (Carey, 2010). The global outreach emphasizes revenue growth potential, which is an attractive proposition for investors looking to expand their portfolios. By utilizing images effectively, Kellogg conveys a narrative of innovation and consumer responsiveness.

Conclusion

In conclusion, Kellogg’s 2012 Annual Report employs effective communication strategies, including the use of impactful graphs and charts, clear and transparent language, and engaging photographs, to successfully attract potential investors. Among these strategies, the use of images to depict Kellogg’s global outreach stands out as the most effective, as it clearly communicates the company's diversity and adaptability in capturing market share worldwide. The combination of these strategies paints a compelling picture of Kellogg as an innovative and trustworthy company poised for success, thereby fulfilling its intent to engage and convince investors of its growth potential.

References

• Kellogg's Company, (2012). Kellogg's 2012 Annual Report.
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