Kiesha Patterson Assignment 3 PowerPoint Presentation Social

Kiesha Pattersonassignment 3 Powerpoint Presentationsocial Mediainstr

Kiesha Patterson assignment 3 PowerPoint Presentation social Media instr Kiesha Patterson Assignment 3: PowerPoint Presentation Social Media Instructor: Sharon McCamy ENG315: Professional Communications Strayer University Agenda Social Media Importance of Companies embracing Social Media Advertising Through Social Media Pros and Cons Of Social Media Policies Involving Social Media Closing Opening ATTENTION: In today's topic, we will discuss electronic communications use in the workplace. SOCIAL MEDIA Facebook Groups joining Twitter Instagram LinkedIn Personal marketing tool Clothes Household Products Trips Food Embracing Social Media is important for companies who are looking to expand their services and or products. Importance of Companies Embracing Social Media The Increase in brand recognition allows companies to expand globally Importance of Companies Embracing Social Media Companies are improving by Brand Loyal Consumers Importance of Companies Embracing Social Media There are potential opportunities that allows companies to Convert more Consumers Advertisement Through Social Media Deals Specials BOGO 50% off Holiday Sales Policies Involving Social Media Many hospitals have regulations that have legal repercussions Social Media can be for good events Fundraisers, Charitable Events Social Media polices can vary within companies Policies Involving Social Media Companies contain polices about Social Media on their company's website.

Pros and Cons of Social Media Pros Easily assessable by computers, I-pads, tablets ,phones, etc. You can get on anywhere via Wi-fi Reach more people Cost beneficial because you do not have to print flyers or use mail Information is easy to share Tagging Cons Electronically lose face-to-face communication Interpersonal Dialogues Not always a fair representation Not as forthcoming Glossy Follow-up with human aspect Closing Social media is a way to touch base with potential online customers. Outline for Peer Presentation Reviews Please consider the following points when composing your review: · How effective was the presentation? · What did the classmate do well? · What elements of the presentation could be improved for future work? · Is the material presented in a clear and concise manner? · If there is one thing that you could learn from this person's presentation and apply to your own future work, what would it be? · Why did you pick that element? · Does the color scheme really work for the presentation or against it? Why? · How strong is the audio recording that accompanies the presentation? Is there anything you would suggest to improve next time? · Does the presentation make a strong first impression? Why or why not? · Does the presentation leave a solid lasting impression? Why or why not? · Summarize your general thoughts on the presentation and applaud the best parts of the work.

Paper For Above instruction

In today’s digital age, social media has revolutionized the way companies communicate with their audiences, market their products, and build brand loyalty. The integration of social media into business strategies has become essential for organizations seeking to expand their reach and enhance their visibility on a global scale. This paper discusses the importance of social media for companies, explores the advantages and disadvantages of social media, and examines policies related to social media use within organizations.

The Significance of Embracing Social Media in Business

Social media’s prominence in modern marketing strategies stems from its unparalleled ability to increase brand recognition and foster consumer engagement. Platforms such as Facebook, Twitter, Instagram, and LinkedIn serve as vital tools for businesses to promote their products, share updates, and connect with customers on a personal level. According to Kaplan and Haenlein (2010), social media provides a unique opportunity for brands to interact directly with their audience, creating a sense of community and loyalty that traditional advertising methods often cannot achieve.

Furthermore, the potential for expanding globally has made social media indispensable for companies operating in a competitive landscape. It allows brands to reach customers across different regions without substantial increases in marketing expenditure. This democratization of advertising enables even small enterprises to compete with larger corporations in building a global presence.

Another key benefit is the ability to convert online engagement into sales. Through targeted advertisements, deals, and promotions such as buy-one-get-one offers or holiday sales, companies can incentivize consumers to make purchasing decisions swiftly. Social media analytics also provide valuable insights into consumer behavior, enabling organizations to tailor their campaigns for maximum impact (Mangold & Faulds, 2009).

Policies Involving Social Media in Organizations

While social media offers numerous advantages, organizations must implement clear policies to manage its use effectively. Many healthcare institutions, for instance, have regulations that address legal and reputational risks associated with social media activity by employees. These policies often outline acceptable behavior, confidentiality guidelines, and consequences for violations (Davis, 2013).

Within companies, policies may vary but typically emphasize maintaining professionalism online, protecting proprietary information, and avoiding misconduct that could harm the organization’s reputation. These policies are usually accessible on the company’s intranet or official website and serve to guide employees on the appropriate use of social media during work hours or in relation to organizational activities.

Pros and Cons of Social Media

Social media offers substantial benefits for companies when used strategically. Its accessibility through multiple devices such as smartphones, tablets, and laptops makes it easy for consumers to engage with brands anytime and anywhere via Wi-Fi. Additionally, social media is cost-effective, reducing expenses related to traditional marketing materials like flyers and postal campaigns (Qualman, 2018).

Sharing information is effortless, enabling viral marketing and rapid dissemination of messages. The tagging feature helps organizations and consumers categorize content, increasing visibility. However, social media also presents challenges. The reliance on electronic communication can hinder face-to-face interactions, potentially weakening interpersonal relationships and dialogue (Turban et al., 2015).

Moreover, social media content may not always accurately portray the organization's intent, leading to misinterpretations or negative perceptions. The glossy, curated nature of online posts can create a false image, influencing public perception and trust. Follow-up interactions require human engagement, which some organizations may neglect, risking a loss of genuine connection with customers.

Conclusion

In conclusion, social media is a powerful tool for engaging with potential online customers and enhancing brand presence. When utilized wisely, it offers organizations an inexpensive yet effective way to increase visibility, foster loyalty, and drive sales. However, it necessitates well-crafted policies to mitigate risks and ensure responsible use. By balancing strategic engagement with appropriate regulation, companies can maximize the benefits of social media for sustained organizational growth.

References

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• Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons, 52(4), 357-365.
• Davis, P. (2013). Social media policies in healthcare organizations: A comprehensive review. Journal of Medical Internet Research, 15(11), e250.
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