Kings Business School Kings College London Course 1 Of 2 ✓ Solved

Kings Business School Kings College Londonpage 1 Of 2coursework Ass

Kings Business School, King’s College London Coursework Assignment Title of assessment: 6SSMN360 Coursework 2020 Module code and title: 6SSMN360 Strategic Management Examination Period: Period 2, May 2020 Deadline: 10:00 (BST) on 3rd June 2020 Word Count: Students should not exceed more than 2500 words for this assessment. INSTRUCTIONS TO CANDIDATES: 1. A template answer sheet has been provided on the KEATS page, you should complete the cover sheet and then write your answer to the question below. 2. Use the Harvard referencing style.

ONLINE SUBMISSION INSTRUCTIONS: 1. Students should complete the template answer sheet provided on KEATS including the first page ‘cover sheet’. The single document should then be submitted via the Turnitin submission link titled FINAL ASSESSMENT on the module KEATS page. 2. Ensure your document is submitted as CANDIDATE ID – MODULE CODE-e.g. ASSMN103. 3. Once submitted please check you are satisfied with the uploaded document via the submission link. 4. If you experience technical difficulties uploading your assessment to KEATS please email a copy to [email protected] with the subject as CANDIDATE ID- MODULE CODE- PERIOD 2 ASSESSMENT mailto: [email protected] 6SSMN360 Outline For this coursework, please write a case study about a company of your choice (requirements are given below) where you describe the five stages of the strategic management process of that firm. Focus on the current situation and then consider what they should do for the next 2-3 years. Describe and discuss the underlying principles of the strategic management process behind your work. Finally, make recommendations about future actions the firm should take that align with what you found using the process. During the module we had a live case for Marks & Spencer in which we applied the concepts and ideas discussed in the course. For this assignment you will need to select a company (not M&S or any other grocery firm or large famous MNE like Google, Apple, or Nike) and go through the strategic management processes on that firm, as we did for M&S. Guidance • There is no need to include any references. However, if you wish to do so, use Harvard Referencing. The reference list is not included in word count. • Tables or graphs are exempt from word count. • You may use the following Structure and Subheadings: ➢ Introduction - Introduce the Company (200 words) ➢ Mission Statement (250 words) ➢ External Scanning (400 words) ➢ Internal Scanning (300 words) ➢ Strategy Formulation (400 words) ➢ Strategy Implementation (300 words) ➢ Recommendations (300 words) âţœ Conclusion (100 words) âţœ (Reference List, optional)