Lavvie Soapbeauty Redefined Faisal Al Refai 1312925 Khawla A

Lavvie Soapbeauty Redefinedfaisal Al Refai 1312925khawla Al Qaysi 1516

Lavvie Soapbeauty Redefinedfaisal Al Refai 1312925khawla Al Qaysi 1516

Lavvie soap Beauty redefined Faisal Al Refai Khawla Al Qaysi Khadija Taleb Shahad Al Wuthaiqi Table of contents Introduction Marketing objectives and strategy Product details Price strategy Production details Distribution details Market communication strategy Competing with marketing objectives Introduction Name: Lavvie soap “beauty redefined†Description: A Kuwaiti homemade lavender scented soap. Organic material used in production (no chemicals). Body wash use. Marketing Objectives To sell the available stock(30 pieces) within the assigned period. 2 selling days in week 12.

To achieve a repeat business with 6 customers. In the competition week(fill the gap event week 12). Increase brand promotion and market value within a one month period. Marketing segmentation Demographic: For both males and females. Age: 18-70.

Geographic ACK garden. Mishref, Kuwait. Marketing segmentation Psychographic: Both males and females. Manly focus on females. People who need relaxing refreshment.

Social class: middle-class to high-class. Behavioral: Daily usage. Brand loyalty. Marketing strategy Market target strategy: Concentrated strategy: Woman who take care of their skin. The product Three levels of product: The core: Last longing organic soap.

Skin friendly composition The Actual: organic soap. Lavender scented. The augmented: Long life-time value.(expire date) Product details Classification: A long lasting lavender soap. Used by people who like to wash up using scented soaps. Augmented elements: Long time value.

Organic materials. Friendly use to every skin. Product details Features lavender scented Skin friendly ingredients Kuwaiti made Perfectly natural ( organic ) Benefits: Use for body wash Use for sensitive skin Makes skin soft Long lasting fragrant Product details Labelled packaging. Stored in a box to secure the soap. Linen bag used to give the packaging a better look.

Product details Kuwait's code for labelling followed. Major details of the product mentioned on the label: Name. Weight. Ingredients. Production and best before dates.

Price. Price strategy Market penetration strategy: unique product. Priced at a medium range. (3.5 KD) Production cost Production Cost in KD Ingredients 30 KD Packaging and labeling 40 KD Printing cost 10 KD Decoration cost 10 KD TOTAL COST 90 KD Cost per unit (total cost/units made) (90/30)= 3KD distribution Direct sell to the customer Producer customer Market communication strategy Promotion of the product Via flyers. Via interaction with customers. Via Instagram page Brand promotion in ACK halls and garden.

Social media marketing and promotion. (Instagram) Marketing mix Place: ACK garden. Week 12. pricing: Product was introduced at a reasonable price 3.5 KD. Deal packs were introduced. Buy 2 get the third for free. Marketing mix Promotion: The product was promoted through social media and distributed flyers.

Selling location was mentioned on social media accounts. Both the time and date of the selling week. Online selling of the product was also provided. Product: Lavvie soap is an organic home made lavender soap that has all natural ingredients , unique packing and labelling , has many benefits for skin cares and last longing value. Monitoring the marketing objectives The stock was fully sold, which met the main objective of the brand.

Repeat business was achieved by getting 6 customers to repeat the business. With better product quality, the product was promoted and valued. The End If you do any supplementary research for your written submission, you must cite your sources using MLA style Written Submission: Each member of the group must submit a written response – 3-5 pages – typed and double-spaced – to the questions which correspond to the artist you have chosen. If you include images to support your response, these images do not count towards your page count. While there are individual questions for each artist, your written response should feel like a unified essay.

DIRECTOR: What is the play about for you? What’s your concept or take on the play? How can you defend your concept or take? Why does it make sense for this play? When and where are you setting the play?

If you're changing the original setting, why? Why do you want to direct it? How can you relate to the play on a personal level? Describe a key moment from the show and how you plan to handle it as director. Place for the play New York Why : it's too easy to sell my play because there is around 5 million visitors to new York city.

My group choose The date and the stage and design and costume 2018 The play going to Focus in love and color Why because we need the young audience ACK – School of Business Reflection Guidelines · Reflection Guidelines Reflection is a process of exploring experiences in order to gain new understandings. Reflective learning is an active process. It requires you to think about your experiences and to make changes to your behavior based on those experiences. The outcomes of reflection may include: 1. A new way of doing something 2.

The clarification of an issue 3. The development of a skill 4. The resolution of a problem Why do we want you to reflect? We want you to reflect because if you learn to critically evaluate your actions and those of others, you will be a better student, a better employee, and a better Marketing Professional. What is the ‘Reflective Assessment’?

Your Reflective Assessment is a record of your learning journey throughout the course. You will use your reflection to help demonstrate that you have met the Learning Outcomes for the course. Your Reflective Report must include the following topics: 1. Discus the content and structure of classroom and working sessions. 2.

Discuss the Assessments used for the unit and the timing of assessments 3. Discuss the details contained in the Marketing Rubric and other assessment guidelines used by the instructor 4. Discuss any major concerns you have about your project/group work. Use your reflective report to document any concerns or problems that you experienced during the semester and how you dealt with the problem or concern. 5.

Discuss how did you handled any issues that you had with your team-members. How each member contributed (or not) to the group assessments particularly in terms of the quality of their work, whether work was done on time, level of communication, attitude etc. 6. Discuss how you changed the way you did things in terms of working within a group, delegation of responsibility, handling of conflicts 7. Any recommendations for improvements to the course School of Business – Marketing Department

Paper For Above instruction

The comprehensive marketing campaign and product development effort for Lavvie Soap “Beauty Redefined” exemplifies strategic planning within the framework of sustainable, organic, and locally produced personal care products. This case study elucidates how a small-scale business can successfully position itself in a competitive market through well-defined objectives, detailed product attributes, targeted marketing strategies, and effective implementation.

Introduction

Lavvie Soap “Beauty Redefined” is a Kuwaiti-made, organic lavender soap designed to cater to consumers seeking natural and skin-friendly personal care solutions. The product is created using chemical-free ingredients, emphasizing its organic nature and environmental sustainability. Its marketing emphasis is on health-conscious consumers who appreciate long-lasting fragrances and skin benefits from natural ingredients.

Marketing Objectives and Strategy

The primary objectives for Lavvie Soap were to sell the entire stock of 30 units within an initial short period of two weeks, specifically across two selling days in week 12. The strategy aimed at establishing brand awareness and encouraging repeat business, with a target of six returning customers within one month. These goals support broader ambitions of increasing brand visibility and positioning in the local Kuwaiti market.

Market Segmentation

The segmentation process for this product considers both demographic and psychographic factors. Demographically, the product is targeted at both males and females aged 18 to 70 years, residing in the ACK garden area and Mishref, Kuwait. Psychographically, the product appeals mainly to individuals seeking relaxation and refreshment, valuing natural ingredients and skin-friendly products. The social class targeted ranges from middle to high socioeconomic groups, emphasizing daily usage and brand loyalty as behavioural traits.

Product Details

The product is positioned as a long-lasting lavender soap, emphasizing its organic nature and skin-friendly qualities. It consists of three levels of product: the core, which guarantees long-lasting organic quality; the actual product, the lavender-scented soap; and the augmented product offering a long-term value with a durable lifespan. Packaging includes labelled boxes and linen bags, enhancing aesthetic appeal and compliance with Kuwaiti labelling codes, displaying essential information such as ingredients, weight, production and expiry dates.

Pricing Strategy

Adopting a market penetration approach, the soap is priced at 3.5 Kuwaiti dinars per unit, positioning it as an affordable luxury within its segment. The production costs are calculated at KD 3 per unit, ensuring profitability while maintaining competitive pricing. Promotional strategies included offering deal packs—buy two, get one free—aimed at increasing sales volume and encouraging customer engagement.

Distribution and Promotion

Distribution involved direct selling at ACK garden during the specific sales week, complemented by online sales through social media platforms like Instagram. Promotion was primarily disseminated via flyers, social interactions, and social media promotion, with branding reinforced in ACK halls and the garden area. This multifaceted approach enabled direct customer engagement and maximized outreach to targeted demographic groups.

Monitoring and Outcomes

The marketing efforts proved successful as the entire stock was sold within the designated period, fulfilling the key objective. Furthermore, establishing six repeat customers indicated effective customer retention and product satisfaction. The promotion methods, strategic pricing, and well-structured product positioning contributed significantly to this success, demonstrating the importance of integrated marketing strategies for small business growth.

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