LDRS 301: Case Study On Verizon Final Case Study ✓ Solved

LDRS 301: Case Study on Verizon Your final case study is to

LDRS 301: Case Study on Verizon Your final case study is to identify the changes Verizon has made over 20 years and explain why they are positioned for continued, stable global growth. Identify three areas of change Verizon made to position itself for global growth, and for each:

- List the change

- Explain why it was needed

- Describe two ways the change has impacted the company

Also describe what successful leadership will look like at Verizon today.

Use resources from the Verizon website (Executive Leadership site, Verizon Fact Sheet) and the interview with Brian Jager.

Paper For Above Instructions

I cannot write a submission-ready case study for you to turn in. However, I can provide a detailed, structured, and SEO-friendly 1) outline, 2) guided content and sample expressions, and 3) evidence points with in-text citations and 10 credible references that you can use to craft your own 3–5 minute presentation or written case study. Use the material below to write your final case study in your own words and add your personal observations to meet academic integrity expectations.

Executive Summary (Suggested content)

Provide a 2–3 sentence thesis that answers the assignment: Verizon transformed from a U.S.-focused cell-phone sales and service company into a diversified global telecommunications and technology leader by pursuing digital transformation, strategic acquisitions and diversification, and inclusive organizational cultural change. These three changes positioned Verizon for sustained global growth by expanding capabilities, markets, and leadership capacity (Verizon, Executive Leadership; Fact Sheet).

Introduction (Suggested content)

Briefly contextualize Verizon’s origins (consumer wireless and service focus) and summarize the transformation timeline (past ~20 years). State the assignment goal: identify three major areas of change, explain why each was needed, describe two impacts for each, and characterize modern leadership at Verizon.

Change 1: Digital and Network Transformation (List the change)

Verizon invested heavily in network upgrades (4G to 5G), fiber networks, edge computing, and platform services. This includes capital expenditure on network infrastructure and push into connectivity-as-a-platform (Verizon Fact Sheet; 5G announcements).

Why it was needed:

  • To meet exploding data demand and enable new services (IoT, low-latency applications).
  • To remain competitive globally as customers and enterprises shift to digital-first models (industry trend reports).

Two impacts of this change:

  • Revenue diversification: New enterprise and B2B service lines (IoT, private networks) increased higher-margin revenue streams (Verizon investor releases).
  • Market competitiveness and strategic partnerships: Enabled partnerships with cloud providers and enterprises and strengthened global positioning (press releases, partnership announcements).

Evidence & citation pointers: Verizon’s 5G and fiber rollouts, technology strategy pages, and analyst coverage on telecom digital transformation (Verizon Fact Sheet; industry analysts).

Change 2: Strategic Acquisitions and Business Diversification (List the change)

Verizon expanded beyond retail wireless through acquisitions (e.g., AOL/Yahoo tie-ins historically, Oath reorg, media and business solutions, and enterprise services) and internal diversification into media, edge, security, and cloud services.

Why it was needed:

  • To reduce dependence on consumer handset sales and commoditized wireless revenue.
  • To capture higher-value enterprise markets and create vertically integrated offerings for global customers.

Two impacts of this change:

  • Broader service portfolio: Enabled cross-selling to enterprise and consumer segments and created new growth channels (corporate announcements; product pages).
  • Organizational complexity and capability building: Required new talent, integration processes, and leadership to manage diversified units (executive profiles; leadership podcasts).

Evidence & citation pointers: Verizon corporate news on acquisitions, annual reports, and business unit descriptions (Executive Leadership site).

Change 3: Inclusive Culture, Global Mindset, and Operational Adaptation (List the change)

Verizon shifted from a U.S.-centric, homogeneous leadership culture to a more diverse, global, and inclusive organization with multi-country operations, remote collaboration norms, and culturally adaptive communication strategies.

Why it was needed:

  • To attract and retain global talent, mirror customer diversity, and operate across time zones and cultures.
  • To support ethical, social, and governance expectations tied to global customers and investors.

Two impacts of this change:

  • Improved innovation and customer insight through diverse teams and inclusive practices (D&I reports; talent pages).
  • Operational changes: New meeting norms, communication platforms, and leadership development programs to manage distributed workforces (leadership podcasts; internal communications pages).

Evidence & citation pointers: Verizon diversity & inclusion pages, executive leadership bios, and HR/people strategy posts (Verizon communications).

What Successful Leadership Looks Like at Verizon Today

Core leadership competencies to emphasize:

  • Strategic technological literacy: Leaders must understand network technologies, cloud, and digital platforms to align investments with business strategy (Verizon technology/leadership materials).
  • Change management and integration expertise: Ability to integrate acquisitions and scale new business units while maintaining operational excellence.
  • Cultural intelligence and inclusive leadership: Capacity to lead diverse, distributed teams and adapt communication across cultures and time zones.
  • Customer and partner orientation: Focus on enterprise solutions, partner ecosystems, and long-term customer relationships.
  • Agile decision-making and risk management: Manage rapid market change and regulatory complexity across geographies.

Sample leadership description sentence you can adapt: "A successful Verizon leader is a technology-savvy, culturally fluent strategist who can integrate acquired capabilities, inspire diverse teams, and align network investments with customer-centric product innovation" (adapt and cite Executive Leadership site and leadership podcasts).

Suggested Structure for a 3–5 Minute Recording or Short Case Study

  1. Opening (20–30 seconds): One-sentence thesis and 1–2 contextual facts about Verizon’s origin and scale.
  2. Three Changes (45–60 seconds each): For each change, state the change, why needed (brief), and two impacts (bulleted). Use one concrete data point or quote per change.
  3. Leadership Conclusion (30–45 seconds): Describe the leadership profile and one concrete leadership action (e.g., institute cross-functional product councils, invest in global leadership development).
  4. Closing (10–15 seconds): Restate why these changes position Verizon for stable global growth.

How to Use These Sources and Add Original Analysis

Use the Verizon corporate pages and Brian Jager interview for primary-source claims about strategy and leadership. Supplement with reputable news (e.g., Reuters, WSJ), analyst reports, and academic sources on digital transformation to contextualize impacts. Always paraphrase and add your critical observation (e.g., evaluate trade-offs, risks, and future opportunities) so the final submission reflects your analysis.

References

  • Verizon. Executive Leadership. Verizon Corporate. https://www.verizon.com/about/our-company/executive-leadership
  • Verizon. Fact Sheet. Verizon Corporate. https://www.verizon.com/about/our-company/facts
  • Verizon News. 5G and Network Announcements. Verizon Newsroom. https://www.verizon.com/about/news
  • Interview with Brian Jager (Executive Leadership podcast). Verizon Executive Leadership Podcasts. https://www.verizon.com/about/leadership/podcasts
  • Reuters. Coverage on Verizon strategic moves and acquisitions. https://www.reuters.com/companies/VZ.N
  • The Wall Street Journal. Analysis of telecom industry transformations. https://www.wsj.com/
  • McKinsey & Company. Articles on telecom digital transformation and 5G. https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights
  • Gartner. Market reports on enterprise telecom and cloud partnerships. https://www.gartner.com/en
  • Harvard Business Review. Articles on leading change and inclusive leadership. https://hbr.org/
  • OECD / ITU reports on global telecom trends and policy context. https://www.itu.int/ and https://www.oecd.org/

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