Learning Outcomes This Week: Students Will Examine Public Re

Learning Outcomesthis Week Students Will1 Examine Public Relations

This week students will: 1. Examine Public Relations within an Integrated Marketing Communication (IMC). Required Resources Required Text 1. Please read the following chapters in: Integrated Marketing Communications: Advertising, Public Relations, and More : a. Chapter 7: Public Relations b. Chapter 12: Trends in IMC Articles 1. Breaking (some of) the rules during a crisis. (2006). PR News, 62 (34), 1. Retrieved from the ProQuest database 2. How to...pitch a blog. (2006). PR News, 62 (34), 1. Retrieved from the ProQuest database. 3. Ovaitt, F. & Jeffries-Fox, B. (2006). Tip sheet: In an eventful time, what's the sponsor's ROI? PR News, 62 (36), 1. Retrieved from the ProQuest database. Recommended Resources Websites 1. American Marketing Association ( 2. BBDO Worldwide ( 3. Council of Public Relations Firms ( 4. DDB Worldwide ( 5. Direct Marketing Association ( 6. Grey Group ( 7. Leo Burnett Company, Inc. ( 8. MarketingProfs ( 9. Outdoor Advertising Association of America ( 10. Pearson (2014). Online resources for CLOW . Retrieved from 11. Public Relations Society of America ( Discussions To participate in the following discussions, go to this week's Discussion link in the left navigation. 1. Public Relations What is the role of public relations within an organization’s integrated marketing communications (IMC) plan? Evaluate how the success of a PR campaign can be measured. Support your position. Incorporate concepts and examples from this week’s lecture in your post. Respond to at least two of your classmates’ posts. 2. Content Marketing An increasing trend in marketing communications is to use “content marketing.†Discuss the components of content marketing and how each component contributes to the integrated marketing communications (IMC). Support your position. Incorporate concepts and examples from this week’s lecture in your post. Respond to at least two of your classmates’ posts. Final Paper To complete the following final paper, go to this week's Final Paper link in the left navigation. Focus of the Final Paper The Final Paper should demonstrate understanding of the reading assignments as well as the discussion points. The purpose of this assignment is to integrate the concepts studied in this course into a cohesive and comprehensive paper. The Final Paper will be titled “An Integrated Marketing Strategy for ____.†You will fill in the blank with an existing or a new brand name of your choice. The goal of the paper is to integrate theories and concepts from the textbook and readings into your own ideas to create specific marketing ideas to promote the brand (good or service) with a particular target market. Refer to the previous assignments completed in this course for insight on how to develop your Final Paper. You must a. Provide an Overview/Executive Summary of the marketing strategy. b. Describe the good or service and desired brand image. c. Describe the target market, including buyer motivations, demographics, and psychographics. d. Describe the overall marketing strategy, including positioning strategy versus competitors. e. Describe a promotions and advertising campaign that includes a description of one advertisement. f. Recommend and describe a Public Relations campaign. g. Describe the use of an Internet marketing campaign, including web site and use of email. h. Describe a direct marketing campaign, including Customer Relationship Management. The paper · Must be 6 to 8 double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center . · Must include a separate title page with the following: · Title of paper · Student’s name · Course name and number · Instructor’s name · Date submitted · Must begin with an introductory paragraph that has a succinct thesis statement. · Must address the topic of the paper with critical thought. · Must end with a conclusion that reaffirms your thesis. · Must use at least four scholarly sources in addition to the course text, including a minimum of two from the Ashford University library. · Must document all sources in APA style as outlined in the Ashford Writing Center. · Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center. Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment PRIDE AND PREJUDICE Comparison and Contrast Essay id Using the thesis driven essay format and the MLA style that you are now acquainted with, write a comparison and contrast essay on Jane Austen’s classic novel PRIDE AND PREJUDICE. Following is the essay question: Using Austen’s title PRIDE AND PREJUCIDE, and writing about the two characters you selected in class, choose which character impacts the novel more in the sub topics of “pride and prejudice,†manners of the day, and ideals of marriage in 18th century English society? Use the graph on pg. 794 in your text book to help set up an organized approach to this comparison and contrast essay. Following are the essay prompts and characters: Elizabeth Darcy Jane Bingley Lydia Wickham Charlotte Mr. Collins Mr. Bennet Mrs. Bennet Pride and prejudice Manners of the day Ideals of 18th century England You will find quotes in the text to back up your point, use them in the paper and cite them. You will also decide if your paper will be done block style or point by point. Your rough draft will be due on Monday and Tuesday, December 15 th and 16th. You will spend next week editing each other’s paper and hand it in on the 18 th and 19th of December. It will have a Title page, Outline, Body of the essay, and a Work Cited. It is worth 100 points. For Wed. and Thursday classes, have your thesis statement ready to be okayed by me. Do not leave for the extended weekend until your thesis has been checked. You will hand in a hard copy of your essay at the end of next week after it has gone through a couple of edits. Marriage.

Paper For Above instruction

In this comprehensive essay, I will explore the impact of two pivotal characters—Elizabeth Bennet and Mr. Darcy—in Jane Austen’s novel Pride and Prejudice. The analysis will focus on which character influences the novel more across three significant themes: pride and prejudice, manners of the day, and the ideals of marriage in 18th-century English society. By examining these themes, supported by textual evidence and quotations, I aim to determine the character with the greater impact on the narrative and societal commentary.

Introduction

Thesis Statement: While both Elizabeth Bennet and Mr. Darcy significantly shape the novel’s themes, Elizabeth’s perceptions and growth exert a more profound influence on the development of the story’s commentary on pride, manners, and marriage ideals, making her the more impactful character in the overall narrative.

Pride and Prejudice

Elizabeth Bennet’s journey with her prejudiced views and her eventual recognition of her own pride aligns with Austen’s critique of the societal emphasis on reputation and superficial virtues. Her initial prejudices, especially against Darcy’s pride, set the stage for themes of self-awareness and humility. For instance, Elizabeth’s misjudgment of Darcy’s character is a pivotal moment, highlighting how pride and prejudice shape individual perceptions and societal interactions.

In contrast, Darcy’s pride serves as a mirror for societal expectations, but his character’s evolution underscores a personal journey towards humility, influenced largely by Elizabeth’s influence. His change demonstrates Austen’s message that true nobility involves overcoming one’s arrogance, but it is Elizabeth’s active engagement with this process that drives the narrative toward societal critique.

Manners of the Day

The characters’ behaviors and social etiquette reflect the manners of 18th-century England, which Austen uses satirically and critically. Elizabeth’s wit and independent spirit challenge the stiff social codes by advocating for personal virtue over societal expectation. Her interactions often defy conventional manners, emphasizing authenticity over decorum.

Darcy’s outward formality exemplifies the upper-class manners, but his eventual willingness to deviate from these rules when inspired by genuine affection further underscores Austen’s commentary on societal norms versus personal integrity. Elizabeth’s refusal to conform to superficial manners contrasts with Darcy’s initial adherence, positioning her as the agent of social reform and authenticity.

Ideals of Marriage

Austen’s depiction of marriage themes illustrates the tension between pragmatic arrangements and genuine emotional connection. Elizabeth and Darcy’s union epitomizes the ideal marriage based on mutual respect, understanding, and love. Elizabeth’s intelligence and independence challenge traditional gender roles and expectations regarding marriage, advocating for partnerships rooted in equality and shared values.

Darcy’s proposal, initially driven by societal expectations, evolves into a sincere vow of love and respect, reflecting Austen’s critique of marrying for status. Elizabeth’s outspoken nature and refusal to settle for less influence the narrative’s emphasis on marriage as a union of personal growth and affection, rather than mere social contract.

Conclusion

In sum, Elizabeth Bennet’s dynamic character development and active engagement with societal themes foster a deeper and more transformative influence on the novel’s exploration of pride, manners, and marriage ideals. While Darcy’s growth underscores essential societal values, it is Elizabeth’s perspective and moral evolution that ultimately shape the novel’s enduring message on personal virtue and societal reform. Therefore, Elizabeth’s character impacts Pride and Prejudice more profoundly than Darcy, making her the central agent of Austen’s critique of 18th-century English society.

References

• Austen, J. (1813). Pride and Prejudice. T. Egerton, Whitehall.
• Johnson, C. (2009). Jane Austen: Women and Society. Routledge.
• Leavis, F. R. (1948). The Great Tradition. Chatto & Windus.
• McMaster, J. (2015). The Evolution of Austen's Narratives. Cambridge University Press.
• Todd, P. (2005). The Cambridge Introduction to Jane Austen. Cambridge University Press.
• Honan, P. (1997). Jane Austen: An Annotated Bibliography of Criticism, 1924-1991. Garland Publishing.
• Ferguson, M. (2012). Society and the Novel in Jane Austen’s Time. Oxford University Press.
• Litz, A. (Ed.). (2008). The Cambridge Companion to Jane Austen. Cambridge University Press.
• Reynolds, K. (2011). Understanding Austen: The Impact of Social Class. Palgrave Macmillan.
• Gubar, M. (2014). Jane Austen and the Idea of Women. Yale University Press.