Luxury Brand Consumer Journey Presented By Named Tagucci Ret

Luxury Brand Consumer Journeypresented Bynamedategucci Retail Prese

Luxury Brand Consumer Journey Presented By: Name: Date: Gucci Retail presence in Paris 2 Gucci focused on physical stores to reach their rich and celebrated clientele in Paris. They kept their store on the map (Google Map) for customers to easily locate their stores. Accessibility of a business increases retail presence. Convenience of website store locator All Gucci official websites have website store locater depending on your location that enables customers to access their store. Their website store locater can select the nearest store to you depending on your location.

A customer just need to Google “Gucci stores near me†and get a list of stores depending on their location. 3 Possibility to check online product availability and make appointment 4 Each product in Gucci’s official website is labeled as “available, pre-order, back to order, made to order, and personalized itemsâ€. Consumers are provided with an online platform for booking in-store appoints Availability of a dedicated Client advisor for a virtual tour of the store Gucci first impressions and welcoming ritual Gucci welcomes their customers with a smile and greetings and then request the customers how they wish to be helped. When a customers enters their stores they stop what they were doing and give customer full attention and try to help them shop their desired products by answering all customer’s questions and offer alternative suggestions.

5 Sales associates ability to engage, my scenario Gucci sales associates have good communication skills. The time I visited their store addressed me very well and I was impressed. They also have commendable listening skills. They have good customer service skills and have excellent product knowledge 6 Gucci Professional dimension of luxury service Gucci employees have the best sewing and drawing skills. Competency is very important in every field and Gucci employees have excellent fashion designer skills. Employees know how to effectively communicate with their clienteles. 7 Cont.. They have a great understanding of fabrics and materials. They have artistic ability and great creativity. Employees exhibit high levels of professionalism Gucci Aesthetic dimension of luxury service Gucci employees are constantly aware of their appearance and use language and vocabularies that cannot offend the customer (Kumar & Mittal, 2021). Their body language, eye contact and highly respectful communication skills enhances their beauty of service. They show empathy and respect to their customers and this makes customers want to shop more of Gucci products. 9 Gucci Human dimension of luxury service Gucci employees acknowledges and recognizes their clients whenever they visit their outlets. They posses all the social skills practiced in business environment because I was given the best luxury services. They show their clientele sense of humor and enthusiasm. They have courtesy and are very considerable.

10 Leadership dimension of luxury service& selling skills Gucci management shows exemplary leadership that is characterized with wisdom, integrity and courage. They practice sets of interdependent competencies, skills and characteristics that permits leaders to bring people together. 11 Gucci leadership have excellent collaborative skills that enable employees to work collaboratively (Kumar & Mittal, 2021). 12 Presence of technology in the store, sales associate’s empowerment The store is fitted with CCTV camera surveillance that ensures the store is well secured and every operations done inside the store is well monitored. Gucci empowers their sales associates by training them excellent marketing skills and encouraging them to take their duties diligently. 13 Cont.. Through its App, Gucci enables shoppers to play with its garments and accessories using augmented reality for virtual try-on. AR Enabled Try-it-out Tool Gucci virtual try-on App 15 Sales associates support of brand’s e-commerce Sales associates ensures that online store is visually appealing to many people. They ensure all the relevant information concerning the product is up-to-date (Kumar & Mittal, 2021). They build email lists and use email marketing to stay engaged with customers. Sales team keep on testing and testing customers on various communication channels. Dedicated customer care support services 16 Cont.. Use of AI technologies to facilitate product offering Promotional emails aligned with my product preferences Use of online streaming to support customer decision making. Modelling for clients on products virtually. After a month, I needed more products from the store. Customer service provided online streaming 17 Gucci last impressions: Departure ceremony. Gucci employees escorts their customers out of the shopping space while chatting them. They appreciates clienteles for purchasing from them and welcomes you again while escorting you with a warm smile. 18 Gucci offline to online customer concern. Before I left the shop they requested my contacts so that they can keep in touch with me through my email address. After one month they contacted me and informed me to visit their various website to see the new stock and make an order or make an appointment. Sent invitation emails to provide feedback about products and services Livestream services for online orders Compliance with data privacy policies 19 Cont.. After one month they contacted me and informed me to visit their various website to see the new stock and make an order or make an appointment. Asked me to join their social media pages on Facebook and Instagram so as to expose myself to more of the brand’s products. Constantly communicated via customer care services to ask about my experience with their products. 20 Grader - Instructions Excel 2019 Project Excel_2E_Plants Project Description: In the following project, you will edit a worksheet detailing the current inventory of plants at the Pasadena facility. Steps to Perform: Step Instructions Points Possible 1 Open the Excel workbook Student_Excel_2E_Plants.xlsx downloded with this project. To the right of column B, insert two new columns to create new blank columns C and D. By using Flash Fill in the two new columns, split the data in column B into a column for Item # in column C and Category in column D. As necessary, type Item # as the column title in column C and Category as the column title in column D. Delete column B. By using the Cut and Paste commands, cut column C— Category— and paste it to column H, and then delete the empty column C. Apply AutoFit to columns A:G. In cell B4, insert a function to calculate the Total Items in Stock by summing the Quantity in Stock data, and then apply Comma style with zero decimal places to the result. In each cell in the range B5:B8, insert functions to calculate the Average, Median, Lowest, and Highest retail prices, and then apply the Accounting Number Format to each result. Move the range A4:B8 to the range D4:E8, apply the 40% - Accent4 cell style to the range, and then select columns D:E and AutoFit. In cell C6, type Statistics and then select the range C4:C8. Display the Format Cells dialog box, merge the selected cells, and change the text Orientation to 25 Degrees. Format the cell with Bold and change the Font Size to 14 pt. Apply Middle Align and Align Right. In the Category column, replace all occurrences of Vine Roses with Patio Roses. In cell B10, use the COUNTIF function to count the number of Specialty plant types in the Category column. In cell H13, type Stock Level. In cell H14, enter an IF function to determine the items that must be ordered. If the Quantity in Stock is less than 50, the Value_if_true is Order. Otherwise the Value_if_false is OK. Fill the formula down through cell H42. Apply Conditional Formatting to the Stock Level column so that cells that contain the text Order are formatted with Bold Italic. Change the font Color to Automatic, and the Fill color to No Color. Apply conditional formatting to the Quantity in Stock column by applying a Gradient Fill Green Data Bar. Format the range A13:H42 as a Table with headers, and apply the style Light Blue, Table Style Light 20. If the table style is not available, choose another style. Sort the table from A to Z (Ascending order) by Item Name, and then filter on the Category column to display the Specialty types. Display a Total Row in the table, and then in cell A43, sum the Quantity in Stock for the Specialty items. Type the result in cell B11. Click in the table and remove the total row from the table. Clear the Category filter. Merge & Center the title and subtitle across columns A:H and apply Title and Heading 1 styles respectively. Change the theme to Mesh, and then AutoFit all the columns. If the theme is not available, click Browse for Themes, and then locate and select the theme file Mesh.thmx downloaded with the files for this project. Set the orientation to Landscape. In the Page Setup dialog box, center the worksheet Horizontally, insert a custom footer in the left section with the file name, and set row 13 to repeat at the top of each page. Fit all the columns to one page. Save and close the file, and then submit for grading. 0 Total Points 100 Created On: 07/10/2019 1 GO19_XL_CH02_GRADER_2E_HW - Plants 1.0

Paper For Above instruction

The following paper explores the comprehensive customer journey within the luxury fashion brand Gucci, emphasizing their retail presence, customer experience strategies, technological integration, and post-purchase engagement. This analysis aims to illustrate how Gucci elevates the luxury shopping experience from physical stores to digital platforms, ensuring sustained customer loyalty and brand prestige.

Gucci’s retail strategy in Paris epitomizes the importance of physical store presence for luxury brands. By maintaining strategically located stores accessible via Google Maps and a user-friendly store locator on their website, Gucci ensures convenient access for high-end clientele. The physical store layout and ambiance are crafted to evoke exclusivity and comfort, which are complemented by their friendly and attentive staff. Sales associates are equipped with exceptional product knowledge, excellent communication skills, and professionalism, which align with Gucci's standards for luxury service. Their ability to engage customers effectively, combined with their expertise in fabrics, materials, and fashion design, fosters an environment where clients feel valued and understood, thus enhancing their overall shopping experience.

Technological innovations play a key role in Gucci’s omnichannel approach. Features such as AR-powered virtual try-on apps allow customers to experience products virtually, bridging the gap between online and offline shopping. The store’s surveillance system ensures security, while empowering sales associates through ongoing training enhances their ability to deliver personalized service. Additionally, Gucci’s online platforms—integrated with detailed product availability checks and appointment booking—facilitate seamless customer interactions, both in-store and remotely. The use of AI and data analytics enables targeted marketing campaigns, personalized emails, and tailored product recommendations, thus strengthening customer engagement and loyalty.

Customer experience at Gucci extends beyond the purchase itself. The brand’s eventful departure ceremonies, where staff escort and thank customers with a warm demeanor, and their post-purchase communication strategies, such as follow-up emails and invitations to exclusive events, reinforce customer relationships. The integration of livestream services for online orders ensures customers receiving virtual assistance feel connected and prioritized. Moreover, Gucci’s commitment to data privacy policies ensures that customer information and interactions are handled responsibly, reinforcing trust and confidence in the brand.

In conclusion, Gucci exemplifies a holistic approach to the luxury customer journey. Their blend of physical retail sophistication, technological innovation, and attentive post-sale service creates an immersive experience that fosters loyalty and elevates brand prestige. As luxury brands navigate increasingly complex consumer expectations and digital transformation, Gucci’s strategic focus on personalized, accessible, and secure shopping experiences positions it as a leader in the luxury retail space.

References

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